Buzz
1. An eyeshadow primer with a 4.4-star rating because nothing is worse than spending hours perfecting that smokey eye only to have it fade and smudge. Get ready to turn heads with this essential primer that ensures your eyeshadow stays vibrant and pigmented all day long!
2. A vibrant eyeshadow palette inspired by the colors of the rainbow, featuring 40 shades in a variety of matte, shimmer, and metallic finishes. This palette lets you create the eye look of your dreams. The only limit is your creativity... and maybe the number of eyeshadow brushes you have!
3. Maybelline Lip Lifter Gloss — a hydrating formula enriched with hyaluronic acid that leaves your lips feeling soft and delivering a sheer, tinted shine.
4. A Laura Mercier tinted moisturizer perfect for anyone who loves the "no makeup" makeup look. This lightweight formula with SPF 20 provides a smooth, matte finish while protecting your skin from the sun's harmful rays. You definitely need this in your beauty arsenal, stat!
As the American Academy of Dermatology recommends, SPF 30 and above is ideal for sun protection, so don't forget to layer sunscreen with this product!
Promising review: "Game-changer. Omg. This product literally changed the makeup game for me. I was ready to ditch face makeup forever before discovering this. It blends perfectly with my skin tone, absorbs effortlessly, and stays undetectable even after hours!" —Nats20
Available at Sephora for $53 (comes in 20 shades, and a mini size is available for $29).
5. Urban Decay All Nighter setting spray, which lasts up to 16 hours, ensuring your makeup stays flawless through everything: humidity, heat, surprise rain, happy tears, impromptu outings, and more. With its smudge- and transfer-proof formula, it boasts a stellar 4.7-star rating and has over 9,000 5-star reviews from delighted customers.
6. Or, opt for a vegan and cruelty-free makeup setting spray if you want to make sure the makeup you meticulously applied stays in place throughout your event (or entire day), no matter the sweat, tears, or any accidental wiping. Plus, it holds strong for up to 16 hours!
7. A set of three long-lasting clear lip glosses — each with a unique ingredient to enhance your lips: mint for a refreshing, cooling feel, rosehip oil to help smooth out fine lines, and coconut oil for ultimate hydration. No matter which one you pick, your pout will be ready for anything!
8. A top-rated set of makeup sponges that offer an affordable alternative to your go-to name-brand applicators. Plus, you get five sponges for under $10! These sponges are perfect for blending and applying liquid foundation, concealer, and other cream or liquid beauty products.
9. A Coty Airspun loose face powder that’s ideal for setting makeup with a translucent finish. It keeps your complexion looking smooth, oil-free, and blemish-free, all while offering a soft, matte look.
10. An E.l.f. poreless putty primer designed to minimize pores for a smooth, almost photoshopped finish, creating the perfect base for your foundation. With over 32,000 5-star ratings, it's a favorite for those who want to wow with their flawless complexion!
11. A Nyx glitter primer that’s a go-to for professional makeup artists to ensure that your sparkly, shimmering eye designs stay locked in place no matter where you go or how long you rock them.
12. A tube of the 4.6-star rated Embryolisse Lait-Crème Concentré, which delivers a deeply hydrating base for your skin. It also doubles as a makeup primer to keep your look flawless all day long. Simplify your skincare routine and still maintain a radiant complexion with its nourishing blend of shea butter, aloe vera, beeswax, and soy proteins.
13. The fan-favorite Laneige lip sleeping mask — a moisturizing formula enriched with coconut oil, shea butter, and murumuru seed butter to deeply hydrate and soften lips. It also leaves a glossy finish, making it perfect for wearing out. No wonder over 29,000 users have rated this lip savior 5 stars!
14. Essence's Lash Princess mascara, because who needs falsies when you can achieve the same voluminous look with just a few strokes? This cruelty-free mascara offers a long-lasting formula that's both flake- and clump-free, so you can flutter those lashes with confidence.
15. For those seeking maximum volume that lasts, try a tube of Maybelline Colossal mascara. This collagen-infused formula will lift and plump your lashes, giving them an extended, voluminous look — and you won't have to worry about them falling off when you roll the windows down!
16. If you're after a sun-kissed glow or subtle contour without going too heavy-handed, this buttery soft bronzer is your new best friend. Its buildable formula transitions from cream to powder, offering a glowy shimmer wherever you apply it.
17. A fan-favorite Maybelline foundation available in a wide array of shades, each offering an oil-free, pore-blurring, matte finish that holds up all day. Perfect for when you're ready to stock up on a reliable foundation that works for every skin tone.
18. This Rimmel mattifying primer ensures you can say goodbye to midday touch-ups on your T-zone. Designed to hydrate while providing a matte finish, this primer keeps your makeup in place for up to eight hours without the shine.
19. A Nooni tinted appleberry lip oil if dry and chapped lips are the bane of your existence, not just during winter but year-round. This lightweight oil delivers nourishment to the sensitive skin on your lips along with a subtle tint, making it a staple in your pocket or bag.
20. A sharpener that has garnered over 18,000 5-star reviews, praised by users for offering two size options, perfectly fitting both jumbo and regular pencils. No more swiping from the arts and crafts section! Plus, a larger sharpener means fewer pencil shards and shavings to deal with!
21. A top-selling, dual-ended Maybelline eyebrow pencil featuring an angled pencil on one end and a spoolie brush on the other, allowing you to fill, shape, and blend your way to perfect brows.
22. Too Faced Born This Way concealer allows you to step out with a flawless, full-coverage look that feels light on your skin. Its versatile formula makes it a must-have in your makeup kit, perfect for concealing, highlighting, contouring, or a quick touch-up!
Promising review: "I’m not one for heavy makeup, and I tend to avoid foundation. I prefer products that don’t require much effort. This concealer works wonders covering my under-eye circles and red cheeks, plus a little bit goes a long way. For someone like me, who keeps makeup minimal, a tiny amount gives incredible coverage." —snw17
Grab it at Sephora or Ulta for $35 (available in 30 shades, with a mini for $16).
23. A moisturizing, vegan Maybelline concealer that offers up to 12 hours of buildable medium coverage, perfect for tackling those under-eye circles when you need a quick pick-me-up.
24. This essential and endlessly washable face roller is a game-changer for those with oily skin. Its volcanic stone roller ball absorbs excess oil, leaving a matte finish in just seconds. No more battling a shiny T-zone when you have this magic tool at hand!
25. The famous Il Makiage foundation that has taken over Instagram and TikTok. This formula works its magic by simply having you complete a quiz, and it’ll match you with *your* perfect shade.
If you’re not satisfied with your shade, don’t worry – you can exchange or return it completely free of charge. Take the quiz, find your perfect shade, and enjoy how effortlessly this foundation blends to match your skin flawlessly.
Promising review: "This is my first time buying a high-end foundation. I’ve never been a fan of foundations, but after reading all the positive reviews, I had to give it a go. When I tried it for the first time, I was stunned. Like, truly shocked 😂 I couldn’t believe how a small amount of foundation provided so much coverage and still looked so natural! I could tell I was wearing makeup, but it didn’t feel heavy or cakey like most foundations do. My face looked flawless, even with my dark spots! I was surprised because all I did was take a quiz! Concealer...you’re next! 🤣 I highly recommend this foundation for anyone new to makeup who wants a natural look. Just buy it!"—Catherine T.
"What is this magic?😭🙌🏾🙌🏾 I can never find the right shade in stores! It doesn’t even transfer, even while wearing a mask. Totally worth the investment! I got the concealer and foundation too." —Tashea R.
Available from Il Makiage for $45 (in 50 shades).
Image courtesy of @ilmakiage on Instagram.
26. Maybelline's Lash Sensational Sky High mascara, with over 92,000 five-star reviews, works magic to deliver extraordinary results. With just a few coats of this bamboo-infused formula, get ready for long, voluminous lashes that’ll have you batting your eyes with some serious drama.
27. The Original Makeup Eraser, a more eco-friendly alternative to traditional makeup wipes: simply dampen it with water (cleanser or soap is optional) and watch dirt, makeup, and oil vanish instantly. It’s a budget-friendly option compared to pricey makeup removers, and it even has an exfoliating side for those who prefer a deeper cleanse after removing makeup!
28. A 3-in-1 alcohol-free micellar water with rose water and glycerin for a gentle, soothing formula that works both day and night. This essential beauty product can be used as a hydrating toner, a mild daily cleanser, and even a no-rinse makeup remover! There’s nothing better than going to bed with clean, moisturized skin!
29. Don’t forget an EcoTools makeup brush cleaner because here's a fun fact: cleaning your makeup brushes regularly is essential! If your bristles have absorbed your favorite foundation, highlighter, eyeshadow, or blush colors, it’s time to show them some love and restore them to their full potential, removing all the bacteria and buildup for a smoother makeup application.
30. You can even enhance your cleaning routine with this automatic spinning makeup brush cleaner, designed to rotate your brushes in a warm water solution to effortlessly lift away dirt, oils, glitter, and other residue, and then dry them in no time so they’re ready for your next use!
The reviews in this post have been shortened and edited for brevity and clarity.
