Buzz
1. Maybelline SuperStay Matte Ink Liquid Lipstick is arguably the most durable lipstick available — truly: apply it in the morning, enjoy meals and drinks all day, and your lips will remain flawless until evening.
2. Essence Lash Princess Mascara delivers lashes so voluminous, lengthy, and dense that you'll constantly be asked if you've had lash extensions applied.
3. Or try this Vivienne Sabó Classic French Mascara, a cruelty-free option with a lightweight, buildable formula that lengthens lashes seamlessly without clumping or flaking.
4. A pair of Lovoir winged eyeliner stamps for those moments when achieving the perfect winged liner feels impossible, no matter how many tries. This tool will eliminate frustration and simplify your makeup routine!
5. Or opt for a black gel eyeliner with a highly pigmented formula that stays put all day without smudging or fading. A single stroke is all you need for a bold, dramatic look!
2 4 1 Cosmetics is a small business founded by Eritrean twin sisters Feven and Helena, focusing on hypoallergenic makeup perfect for daily use and special events. Their mission is to accentuate your natural beauty, not conceal it.
Promising review: "Wow wow wow. This liner applies flawlessly with just one gentle swipe! It outperforms the Marc Jacobs gel Highliner, which is already fantastic. I’ve tried many amazing products, but 2 4 1 is revolutionizing the game and winning me over from my old favorites. Brava, ladies!!!!" —Valerie I.
Get it from 2 4 1 Cosmetics for $18.
6. A collection of makeup brushes for those ready to elevate their makeup tools. Reviewers praise the soft, durable bristles that remain in excellent condition even after months of daily use and regular cleaning.
7. Ownest Cosmetics eyebrow soap is perfect for creating the trendy, fluffy, and full brow look in just minutes. Reviewers also rave about its all-day hold, ensuring your brows stay flawless from morning to night!
8. Maybelline under-eye concealer is a must-have for anyone seeking a smooth, blendable formula that effectively hides dark circles and remains intact even on the hottest, most active days. This concealer truly delivers on all fronts!
9. An eye primer to ensure your eyeshadow stays vibrant and crease-free all day, saving you from the frustration of midday touch-ups.
10. Lip Bar tinted skin conditioner delivers a radiant, natural finish while hydrating your skin with hyaluronic acid and offering SPF 11 protection against sun damage.
Lip Bar is a Black-owned, woman-owned company offering vegan and cruelty-free products free from unnecessary chemicals.
Promising review: "I’ve only worn foundation for special events, but this tinted moisturizer changed everything! I tried it immediately and fell in LOVE. It provides the natural, lightweight coverage I’ve always wanted. It feels like I’m wearing nothing, yet my skin looks flawless, and the shade matches my tone perfectly. I absolutely LOVE IT!" —La H.
Get it from Lip Bar for $17 (available in eight shades).
11. A rich clear lip gloss that delivers a high-shine finish without the sticky, heavy feel of traditional glosses.
12. A highly praised eyebrow tint that users claim outperforms traditional pencils or gels in defining and darkening brows. Additionally, the tint's longevity means you can skip daily brow maintenance for weeks!
13. Alternatively, consider Glossier's Boy Brow, a beloved beauty staple celebrated for its ability to volumize and define brows without the stiffness or flakiness associated with similar products.
Promising review: "I’ve been waiting to try this product for so long, and it did not disappoint! This is hands down the simplest brow product I’ve used, and the results are magical. My brows appeared thicker instantly! No stiffness or flakiness, and the applicator is fantastic. The texture of Boy Brow is perfect—no crunchy brows at all. It’s completely transformed how I do my makeup!" —Jordanne
Available at Glossier for $16 (comes in five shades).
Read Mytour's full review of Glossier's Boy Brow for more details!
14. A vibrant, richly colored eyeshadow perfect for those moments when you want your makeup to stand out and turn heads. Your friends will be absolutely envious of how stunning it looks on you.
Coloured Raine is a woman-owned small business founded by Loraine R. Dowdy, with a mission to develop beauty products that celebrate and cater to all skin tones.
Promising review: "I’ve tried numerous matte dark greens, and most are patchy and uneven. However, this one stands out—Gumby is vibrant, not muddy, and has excellent pigmentation. It’s now my go-to green!" —Aimilia D.
Purchase it from Coloured Raine for $2.
15. Peripera Ink Velvet Lip Tint delivers a natural, long-lasting lip color without the clumping or dryness often associated with matte lipsticks.
16. A set of makeup sponges adored by beauty enthusiasts for seamless application and blending of foundation, contour, and more. The tapered tips allow for precision around delicate areas like the nose and eyes, while the rounded sides are ideal for smoothing foundation or diffusing highlighter.
17. An Undone Beauty three-in-one Cream Palette designed to create a radiant, rosy glow. With three versatile formulas (sheer, medium, and opaque), you can mix and apply the shades to your lips, cheeks, and eyelids for a customizable, fresh-faced look.
18. Alternatively, this versatile color stick from Axiology offers a range of shades, allowing you to achieve a harmonious, monochromatic look that enhances your natural skin tone.
The packaging is entirely zero waste — no tubes or caps, just paper wrapping, and it comes in a recycled carrying case crafted from upcycled materials.
Credo Beauty is a woman-owned small business headquartered in San Francisco, offering cruelty-free beauty and personal care products. They strictly avoid items containing ingredients on their Dirty List.
Promising review: "This product is amazing. I didn’t anticipate loving it this much. I was concerned the texture might feel too much like a crayon, but it’s nothing like that. It blends effortlessly and has great staying power. I picked the shade Raspberry, a vibrant and cheerful fuchsia/hot pink." —Heidi J.
Available at Credo Beauty for $14 (comes in 10 shades).
19. A L'Oréal glow-enhancing lotion ideal for those who prefer skipping foundation but still desire a sheer, radiant finish that catches the light beautifully. It enhances your natural luminosity, making your skin look effortlessly radiant.
20. An Etude House drying powder tailored for oily skin types that struggle with excess shine. This powder effectively absorbs oil throughout the day, ensuring your makeup stays fresh and matte, while keeping unwanted forehead and nose shine at bay.
21. L'Oreal Voluminous Primer Mascara works by adding tiny fibers to your lashes, creating a thicker base. When paired with your favorite mascara, it delivers lashes that look dramatically fuller and longer.
22. A Tarte clay eyeshadow palette designed to give your eyelids a radiant, natural shimmer that complements any outfit. Infused with Amazonian clay, the formula offers long-lasting wear, intense pigmentation, and effortless blendability.
Promising review: "Stunning shade collection. Highly pigmented and smooth, blends effortlessly. Absolutely adore the texture!" —Mattieocho
Available at Sephora for $19.
23. Or consider the Prism Makeup Interstellar Eyeshadow Palette featuring 21 cosmic shades that can be combined to craft a look even Zenon, Girl of the 21st Century, would admire.
24. Kopari Coconut Lip Glossy that will save your dry lips while leaving a delightful scent. You might want to stock up on these to stash in every bag you own!
25. A highly glittery eyeliner for anyone inspired to replicate the stunning makeup styles from Euphoria after binge-watching the series. You'll be amazed by its rich color payoff and radiant finish on your skin!
Fluide is a small, queer-owned business based in Brooklyn, specializing in vegan, cruelty-free, and paraben-free makeup that caters to all skin tones and gender identities.
Promising review: "This eyeliner is incredible!!! I've experimented with countless liquid liners, but none were as effortless to apply or as long-lasting. I can create any bold, artistic liner look I desire with this product." —Margaux Nielsen
Available at Fluide for $15 (comes in eight shades).
26. Anastasia Beverly Hills Norvina False Lashes for an ultra-glamorous look that will turn heads wherever you go. Perfect for weddings, nights out with friends, or even a trip to the grocery store—because there's never a wrong time for a stunning makeup moment.
Promising review: "These lashes are fantastic; they are bold yet not overly dramatic, and they fit my eyes perfectly. :) I also love that they are reasonably priced." —Rachelgrof
Get it from Sephora for $12 (available in eight styles)
27. A natural tinted lip balm for those who desire a subtle hint of color while keeping their lips moisturized. You'll also appreciate its 100% vegan components, cruelty-free formulation, and environmentally friendly paper packaging.
Reviewers even claim it rivals Burt's Bees!
River Organics is a small, independent business offering locally crafted, eco-conscious beauty products. Based in North Carolina, it's operated by a husband-and-wife duo—one an art historian, the other a product chemist! Their journeys through France, Italy, and the Middle East inspired their skincare line, which relies on plant oils rather than creams.
Promising review: "Even with wearing a mask at work and in public, I use this at home, and it keeps my lips nourished. The tint is subtle yet adds a lovely sheen." —Arielle
Purchase it from River Organics on Amazon Handmade for $12.99 (available in five shades).
28. A Milani baked bronzer that can give your complexion a sun-kissed glow, making it seem like you've just returned from a tropical getaway, even if you've been glued to your desk for weeks.
29. A Nyx setting spray to mist on once you've perfected your ~look~ for the day. Let's be real: You put in the effort to nail that flawless contour and seamlessly blended eyeshadow—you want it to last all day!
30. Nyx Concealer Color Correcting Palette that will soon become the star of your makeup collection. Whether you need to hide dark circles, brighten your skin tone, or tone down redness, this palette has all the solutions.
31. For those days when mascara alone falls short, the Tweezerman curler is your go-to tool for achieving lashes that soar skyward. Its cushioned base ensures your lashes remain safe and sound during the curling process.
That moment when you catch a glimpse of yourself flaunting your stunning, yet affordable, new makeup style:
Submissions have been condensed and/or clarified for brevity.
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