Buzz
1. A collection of ultra-soft, beginner-friendly makeup brushes designed to make applying blush, eyeshadows, highlighters, and other products effortless. This set is highly praised for its impressive quality at a budget-friendly price — with over 87,000 5-star reviews to prove it!
2. Additionally, eyeshadow color removal sponges that allow you to try out various eye looks without the hassle of cleaning or switching brushes. Simply swipe your brush on the sponge for a few seconds, and you're ready for the next shade!
3. Elizabeth Mott Thank Me Later Eyeshadow Base is a must-have, as applying eyeshadow without primer reduces its impact. This primer not only enhances the boldness and pigmentation of your eyeshadow but also controls oil and prevents creasing, ensuring your smoky eye stays flawless all night.
4. This rainbow-themed eyeshadow palette features 40 shades in matte, shimmer, and metallic finishes, allowing you to explore virtually every color to create stunning looks. Whether you're an amateur or a professional makeup artist, this versatile all-in-one palette is perfect for those unafraid of experimenting with vibrant hues.
5. This pack of eyeshadow shields is perfect for catching any excess makeup during application, keeping your under-eye area fresh and free of makeup residue.
6. This waterproof, smudge-proof liquid eyeliner stamp solves the age-old problem of achieving perfectly symmetrical cat-eyes. No more wasting time fixing uneven wings — this simple stamp creates identical wings every time, with no one the wiser. 🤫
7. This ultra-bold, smudge-proof Kulfi Kajal Eyeliner offers a creamy texture that glides effortlessly and stays in place, avoiding the dreaded raccoon eyes even after hours of wear. Its rich color doesn’t require constant touch-ups for saturation, and it’s infused with soothing aloe vera and vitamin E. If liquid eyeliners usually cause frustration, you may find this one much easier to apply!
Kulfi Beauty, named after a type of South Asian ice cream, is a beauty brand proudly owned by South Asian women, creating products that honor and empower the cultural diversity of their community.
Promising review: "Love the eyeliner — it's the best I have ever used. It glides on smoothly, neatly, and easily. It stays put all day long." —Charlotte A.
Available for $20 at Kulfi Beauty (comes in five shades).
8. A Neutrogena makeup eraser stick to fix any mistakes, like when your eyeliner wing turns out a bit uneven or you accidentally smudge it onto your cheek. Unlike disposable wipes, this eraser stick allows for precise targeting, removing only the mistake without disturbing the rest of your makeup. Plus, it’s perfect for travel!
9. Alternatively, try a pack of pre-moistened Andrea Eye Q's Oil-Free Make-Up Correctors, small swabs designed to clean up makeup mistakes without ruining the whole look. Whether your eyeliner smudged or your mascara left marks under your eyes, these precise swabs have got you covered!
Promising review: "I struggle with eyeliner, and no amount of YouTube tutorials seem to help. But ever since I got these small erasers, I no longer end up with a disastrous smokey eye every day. You might wonder why not just use a makeup wipe or soak a cotton swab in remover? Trust me, those don't work as well. These are fantastic because of their fine-pointed tips, making it easy to fix mistakes with precision. Plus, they are durable. Highly recommend!" —Faith Foster
Get a pack of 50 on Amazon for $6.11.
10. E.l.f. Wow Brow is the perfect solution for quickly getting your brows in shape without the need for a full set of products or high-end brands. This buildable wax-gel works wonders by setting your brows while adding fibers that give the illusion of fuller, more defined brows.
Check out the quick makeup look featured by TikTok beauty influencer Mikayla Nogueira, who simply describes Wow Brow as "the tinted brow gel that gets the job done."
Promising review: "This product has replaced ALL of my high-end brow products. It's the most amazing brow product I’ve ever tried. I don't even need to fill in my brows anymore because the coverage is that great. This is a game changer!!" —Isabella
Available for $5 on Amazon, Target, or Ulta in four shades.
11. Essence Lash Princess mascara is a fan-favorite for creating bold, dramatic lashes while ensuring they stay separated without clumping — all for an unbeatable $5 price!
12. Also, an eyelash separator comb is essential to avoid clumpy, sticky lashes after spending so much time perfecting your eye makeup. With its slightly curved handle for better grip, this stainless steel comb gently separates your lashes, erasing any clumps, and leaves them with a soft, wispy finish.
13. First Aid Beauty Facial Radiance Pads provide a simple step to help your makeup apply flawlessly. Just swipe one of these pads around your face after cleansing to tone, exfoliate, and brighten simultaneously.
Some individuals even use these pads as a substitute for a full face wash when they just can't be bothered to clean thoroughly, so... there's that. These pads are vegan, cruelty-free, and gluten-free.
See them in this TikTok.
Promising review: "I absolutely love these! My skin tends to be dry, and I can be lazy. I really dislike exfoliating before applying foundation, and these make it a breeze! No need for a scrub at the sink. I keep them in my makeup bag and use them before applying moisturizer, making my foundation go on flawlessly! They're incredibly gentle on my skin, unlike some chemical exfoliators that sting. I’ll definitely be repurchasing." —Shan3285
Find them on Amazon or Sephora for $18+ (available in two sizes).
14. E.l.f. Poreless Putty Primer works by blurring pores and creating a smooth, velvety finish that allows makeup to glide on easily and stay in place. Infused with squalane for added hydration, this primer has a mattifying effect that doesn’t look dry — plus, it’s compact enough to take with you for touch-ups on the go.
15. For those struggling with foundation that never seems to apply smoothly, try the silky-smooth Touch in Sol No Poreblem primer. It hydrates the skin while diminishing the appearance of pores, blemishes, and spots, creating a flawless base for your foundation. Just take a look at the difference it makes on the orange below!
16. This highly praised set of makeup sponges has become a fan-favorite for being an affordable alternative to the Beauty Blender. For under $10, you get five sponges that make blending foundation, concealer, powder, and BB creams a breeze, giving you a flawless finish every time.
17. The viral L'Oreal Paris Infallible Fresh Wear Foundation, known for its lightweight texture and smooth, satiny finish that avoids cakiness, leaving behind a velvety base that conceals blemishes and minimizes pores. Especially popular among those with oily skin, it’s a must-have for a flawless look.
18. Or try Lip Bar's Tinted Skin Conditioner for a natural, dewy base that feels lightweight. Dubbed a "conditioner" because of its hydrating and skin-friendly properties, it includes ingredients like hyaluronic acid, rosewater, cucumber extract, and Irish sea moss. Plus, it has SPF 11 for added sun protection.
Note: The ADA suggests selecting a sunscreen with SPF 30 or above (like the Supergoop Unseen Sunscreen we love), so this won't be enough *on its own* for daily sun protection! (Be sure to read more sunscreen myths and facts from the dermatologists we've consulted!)
The Lip Bar is a Black-owned, woman-owned brand, offering vegan and cruelty-free products with no unnecessary chemicals.
Positive review: "I typically only wear mascara, but I wanted something to smooth out my complexion. This product is exactly what I needed! It has a dewy finish, so be cautious if you have oily skin. It's lightweight and applies effortlessly. Just a little goes a long way, and I applied it with my fingers. Once it's on, it doesn't oxidize. This was my first time trying it, and I only used moisturizer underneath. This gives me the perfect 'no makeup' look without feeling heavy on my face." —Lynne
Get it from Target for $16.99, available in 12 shades.
19. This is a simple yet *exceptionally* effective Stila color-correcting palette, ideal for concealing dark circles, redness, or uneven skin tone. If you’re unsure how to correct these imperfections, this handy palette might become your new must-have. It includes five sheer (yet buildable) color-correcting creams and two translucent finishing powders designed to tackle all types of skin tone issues.
20. Try Live Tinted's Huestick Corrector, which uses orange pigments to neutralize blue and purple tones commonly seen in dark circles, spots, and hyperpigmentation — apply this before your concealer and watch imperfections fade. This 4-in-1 multi-stick also provides stunning color for your eyes, lips, and cheeks. Just apply it after your foundation (if you wear one), and you’re good to go!
21. Too Faced Born This Way Concealer is available in over 30 shades (!) — a lightweight, full-coverage formula that conceals, contours, highlights, *and* retouches all in one, drastically reducing the time spent preparing your base. You can even skip foundation with this product!
Check it out in this TikTok, where the creator demonstrates a quick five-minute makeup routine using the concealer.
Promising review: "I'm lazy when it comes to makeup. I don't wear much makeup and dislike foundation. I prefer products that are easy to use. This concealer not only covers my under-eye area and red cheeks wonderfully, but a little goes a long way. For someone like me who keeps it simple, a small amount gives impressive coverage." —snw17
Get it from Sephora for $34 (available in 33 shades and also in a mini size) or from Ulta for $34 (available in 30 shades).
22. Another holy grail for many is Maybelline's Instant Age Rewind Concealer, a perfect solution for a quick touch-up (without any cakiness!) on those days when you're not in the mood for a full face of makeup. It effortlessly tackles dark, puffy under-eye circles and redness.
23. An easy-to-use Clinique contour stick, allowing you to swipe on your contour wherever you desire, then blend it for subtle depth and definition. This style also comes with a highlighter if you want to add some shine on top!
Check it out in this TikTok.
Promising review: "I love the concept of makeup but don’t really enjoy the application process. So when I wanted to try contouring, I avoided the complex kits and palettes available. This contour stick is ideal for lazy girls who just want a quick swipe and noticeable results. I highly recommend it to other lazy girls like me." —AnamL
Get it from Sephora or Target for $29.
24. Rare Beauty's viral, bestselling liquid blush, because achieving a natural, dewy flush has never been easier: Simply apply a dot or two on each cheek, then blend. Nicki was right when she said, "Gotta keep an eye out for Selener" — because this blush is making waves in the beauty world.
Check out how effective it is on TikTok, where one creator demonstrates how just one dot of this blush on your cheek goes a long way.
Promising review: "I hope this never gets discontinued because it will take me forever to use up the bottle, but I absolutely love it. The shade LOVE is perfect and I imagine it will work on so many different skin tones. So pigmented. Honestly, it’s really fun to use. It might seem overwhelming and packed with pigment, but it blends effortlessly. TikTok made me buy it, and I definitely don’t regret it—I’ll probably end up trying other shades too." —AlexaX
Get it from Sephora (available in 11 shades).
25. Youthforia's incredibly light BYO Blush Oil reacts to your skin's pH level, adjusting to create the *perfect* flush for your skin tone, so you never have to stress about choosing the right shade. This vegan, color-changing oil contains 20 plant-based ingredients so gentle on your skin that you could even sleep with it on!
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients. Check out a TikTok of the BYO Blush in action!
I recently picked up a tube of BYO Blush Oil for myself because the concept sounded so cool — a blush oil? That creates your perfect shade?? It works exactly as advertised: I just make a couple of tiny swipes on each cheek and a lil' on my nose, and almost immediately the pink shade starts to appear. It blends REALLY easily and feels so lightweight. I love wearing it on no-makeup days when I want to add a bit of color to my cheeks just to feel ~alive~ but it looks great on top of makeup too. I love it so much, I even bought it for my sister-in-law for Christmas!
Mytour Shopping editor Emma Lord is also a fan: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long-lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."
Get it from Amazon or directly from Youthforia for $36.
26. Physician's Formula Murumuru Butter Bronzer in case your needs are really quite simple: You'd rather not look like you haven't seen the sun for four months! (Hello, fellow winter couch potato. 👋) Brush this into your cheekbones, hairline, and temples for a natural, sun-kissed look — it has a cream-to-powder finish with a light shimmer and ~buttery~ texture reviewers rave about.
27. A Dermablend loose setting powder to keep your makeup in place and prevent it from melting off by midday, because there's nothing worse than constantly touching up when you have about 132,786 other things to get done. It can even be used alone to minimize shine, especially for oily skin!
28. Or try Mario Badescu's Special Healing Powder, designed for acne-prone skin. It contains sulfur to draw out oil and impurities, kaolin clay to purify pores and reduce excess oil, and soothing zinc oxide. Use it as a setting powder *or* wear it alone for a mattifying and redness-neutralizing effect — all while helping your skin stay healthy throughout the day.
29. Try a double-sided silicone lip brush if you apply lip balm constantly but still can't achieve soft, smooth lips. They might just need exfoliation so that your moisturizing product works effectively, and your lipstick can look flawless.
30. Essence Glimmer Glow Lipstick, utilizing pH color-changing technology, delivers a perfect rosy tint just for you if you're unsure which shade to pick. Though the tube is sparkly, don't worry — it'll only add a subtle, sheer sparkle to your lips along with the rosy hue.
31. If you prefer a bit of color but don't want to constantly touch up your lipstick, try the long-lasting Peripera Ink Velvet Lip Tint. This product delivers a smooth, ultra-pigmented stain with a silky finish, while also offering a lightweight, non-sticky feel that's not clumpy!
32. Lastly, a bottle of Nyx Matte Finish spray is essential for ensuring your makeup remains flawless for up to 16 hours, standing up to humidity, sweat, rain, and snow, without smudging or fading.
The reviews for this post have been shortened and clarified for readability.
