Buzz
1. A magical makeup-correcting stick to effortlessly fix any eyeliner, lipliner, or lipstick mishaps. It's far more convenient (and user-friendly!) than a Q-tip, leaving no smudges or streaks behind.
2. Peripera Ink Velvet Lip Tint for a fresh, long-lasting look without the typical clumping or drying effects that come with most matte lipsticks.
3. A top-selling eyebrow pencil featuring a dual-ended design — use the angled pencil to shape your brows and the spoolie brush to blend and smooth for a polished finish.
4. BYO Blush Oil that adds a touch of science to its formula. Let me explain — the color adapts to your skin's pH, creating a stunning, personalized shade that naturally complements your skin tone. This scientific wonder definitely deserves an A+ from me!
Youthforia is a small business founded by an Asian woman in 2020, dedicated to eco-friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that make it safe to sleep with on!
Promising review: "Dewy and glowy. I tried it over makeup and it initially appeared as a bold pink, but then settled into a beautiful, flushed glow. I had my little sister try it as well to see the color change, and it stayed on her for a long time. The texture was smooth and easy to blend." —Summer
Available at Youthforia for $36 or on Amazon for $35.99.
5. Try a tube of Glossier Cloud Paint gel-cream blush with a lightweight, blendable formula that won't block your pores. You can incorporate it into your full makeup routine or wear it alone for a fresh, effortless look that takes just 15 seconds to apply.
Promising review: "I'm not typically a blush person. My makeup routine is light, and I have naturally rosy cheeks. I've never felt the need for blush and was always cautious about overdoing it. BUT cloud paint is stunning!! I finally got it, and I only apply a tiny bit to the apples of my cheeks and up along the cheekbones — it gives a super natural, seamless, glowing flush. So worth it, I didn’t expect to love it this much, but now it’s part of my everyday routine." For reference, I purchased the Storm shade, and I have fair skin. If there’s a 20-shade range in face makeup, I’m usually the second or third lightest shade." —allyce
Available at Glossier for $20 (offered in seven shades).
Read our full review of Glossier Cloud Paint for more details!
6. A jar of Etude House's Zero Sebum Drying Powder designed to keep that pesky oil away from your skin. You'll maintain a flawless matte finish for hours, even with makeup on all day!
7. Maybelline Instant Age Rewind Concealer is your go-to for an easy application that effectively covers dark circles, blends effortlessly, and stays in place, even on those hot and sweaty days. This concealer truly does it all!
8. A set of LKE Shadow Patches designed to catch any eyeshadow fallout as you apply it. Once you’re done, simply remove the patch instead of wiping away all that fallout and risking ruining your foundation in the process.
9. A highly praised set of makeup sponges that works seamlessly with foundation, BB cream, powder, and concealer, offering flawless application, smooth blending, and excellent coverage every time. Oh, and they’re incredibly budget-friendly too!
10. An eye primer because you don’t want to spend all that time perfecting your eyeshadow, only to have it fade and crease by lunchtime. Just look at how flawless the reviewer’s eye makeup is even after 10 hours of wear!!
11. A set of Lovoir winged eyeliner stamps for those times when you've tried every trick and still can't perfect that winged liner. This will save you from so much frustration in your makeup routine!
12. A mattifying makeup primer to keep your makeup looking fresh and flawless, even on the hottest days. Say goodbye to makeup melting off your face after just five minutes in the sun!
13. Maybelline New York Facestudio Master Chrome Metallic Highlighter that will have you gleaming like a disco ball in the best possible way. This shimmer-loaded formula highlights your cheekbones and makes them stand out like never before!
14. A Lay-n-Go cosmetic bag that opens up to lay flat like a mat, giving you a full view of all your products at once. It also features grips for your makeup brushes and is a breeze to clean with a simple wipe-down whenever it gets dirty.
15. A lightweight liquid foundation that provides incredible coverage while helping to treat blemishes with the salicylic acid infused in the formula.
16. Ownest Cosmetics eyebrow soap because fluffy, voluminous brows are trending right now, and this product will help you achieve that full look in no time. Plus, reviewers rave that this soap keeps your brows in place all day long!
17. Or try Glossier's Boy Brow, a beauty cult favorite that lives up to the hype. It enhances your brows, making them appear fuller and more defined without the flakiness and messiness that other products often leave behind.
Positive review: "I had been waiting for months to try this! Honestly, it's the easiest brow product I've ever tried, and it's pure magic. My brows were instantly fuller without feeling stiff or crunchy, and the applicator is perfect! What I love most about Boy Brow is the texture—no crusty brows here. It's totally transformed my makeup routine!" —Jordanne
Get it from Glossier for $17 (available in five shades).
Check out Mytour's full review of Glossier's Boy Brow for more details!
18. A super-soft Makeup Eraser that removes makeup with just water—yes, just water! It can even take off long-lasting matte lipsticks and waterproof eyeliner. After a few uses, just toss it in the wash, and it's ready to be used again and again.
19. Il Makiage Woke Up Like This Foundation boasts over 305,000 glowing 5-star reviews (yes, really!). Users rave about its flawless blend, even coverage, and how it stays smooth without creasing or fading throughout the day.
This cruelty-free foundation offers a natural matte finish and smooths your complexion, thanks to the optically corrective powders and light-diffusing spheres in the formula.
Promising review: "I love this foundation! On lighter coverage days, I mix it with my moisturizer for a thinner consistency. It's perfect for full coverage days, and the foundation brush is top-notch! I haven’t needed anything else since I bought IL Makiage. It gives me flawless results every day!" —Bethany
Available for $45 at Il Makiage (offered in 50 shades).
20. An illuminating moisturizer that brings out your skin's natural radiance ✨ — an ideal option for anyone seeking a lightweight foundation alternative or just a little extra sparkle in their routine.
21. Maybelline SuperStay Matte Ink Liquid Lipstick is potentially the longest-lasting lipstick around — seriously: apply it in the morning, enjoy food and drinks all day, and your lips will still look flawless, just like when you first applied it.
22. For a stunning finish, try this iconic high-shine lipstick from Uoma Beauty — it’s the perfect blend of gloss and lipstick. You get a gorgeous burst of color on your lips along with an enviable layer of glossy sheen. The result is simply breathtaking!
Uoma Beauty, a Black-owned small business, was founded by Sharon Chuter with a mission to create a dynamic, inclusive makeup brand that’s always evolving.
Promising review: "I adore everything about this lip color. It’s long-lasting, beautiful, and the packaging is a celebration in itself." —vicki k.
Get it from Uoma Beauty for $24 (available in eight shades).
23. Essence Lash Princess Mascara will give your lashes an ultra-long, thick, and voluminous look, making everyone wonder if you’ve had eyelash extensions done.
24. Or try this Vivienne Sabó Classic French Mascara for a cruelty-free, lightweight, buildable formula that lengthens your lashes without any clumps or flakes.
25. If you're ready to level up your makeup kit, this set of makeup brushes offers top-tier quality. Customers rave about how the soft, silky bristles withstand months of daily use and frequent cleaning without losing their shape or performance.
26. Lip Bar tinted skin conditioner offers an effortlessly even, dewy, and natural-looking finish. Featuring SPF 11, it not only moisturizes the skin with hyaluronic acid but also shields you from harmful sun rays.
Lip Bar is a Black-owned, woman-owned brand, and all its products are vegan and cruelty-free, without any unnecessary chemicals!
Promising review: "I’ve rarely used foundation except on special occasions, but once I tried this tinted moisturizer, I was hooked! It gave me the simple, natural coverage I’ve always wanted. It doesn’t feel heavy like other foundations, and my skin looked amazing. The shade is a perfect match, and I just LOVE IT!" —La H.
Available from Lip Bar for $17 (in 12 shades) or from Target for $16.99 (also in 12 shades).
27. Try this thick, clear lip gloss for that ultra-shiny look without the sticky, goopy feel that many other glosses leave behind.
28. Discover Axiology's versatile all-over color stick, available in a variety of shades, allowing you to create a monochromatic look that complements your unique skin tone.
The packaging is fully eco-friendly — no tubes or caps! Instead, it’s wrapped in paper and stored in a recycled carrying case made from upcycled materials.
Credo Beauty is a woman-owned small business based in San Francisco, offering cruelty-free beauty and personal care products, and ensuring none of the items contain ingredients from their Dirty List.
Promising review: "This product is fabulous! I didn’t expect to love it as much as I do. I thought the texture would be too crayon-like, but it blends effortlessly and stays put. I picked the shade Raspberry, a vibrant fuchsia/hot pink that feels wonderfully fresh." —Heidi J.
Get it from Credo Beauty for $15 (available in 10 shades).
29. Try the Docolor Eyelash Comb to keep your lashes perfectly separated and full, eliminating the dreaded clumped look. Ideal for use while your mascara is still wet or to separate lash extensions.
30. NYX Setting Spray to lock in your makeup and keep everything in place after you’ve perfected your look for the day. Trust me, you put in the effort for that flawless contour and beautifully blended eyeshadow — you’ll want it to last all day long!
31. A popular powder foundation that delivers full coverage with a smooth, satin finish — without the dreaded cakey look! Plus, it provides long-lasting mattifying and setting effects.
32. A Beauty Bento Bouncy Eyeshadow Trio by Kaja — this compact yet powerful three-layer stack of vibrant eyeshadows is perfect for on-the-go. It's travel-friendly, so whether you're going on a trip, spending the night, or just out for the day, reapplying has never been more convenient.
