1. Catrice "Instant Awake" Under Eye Brightener, which quickly became the internet's favorite solution for concealing and brightening dark circles under your eyes, leaving other concealers in awe. This lightweight, color-adapting formula delivers seamless coverage that makes a noticeable difference.

2. A buildable Electric Glow Stick lipstick featuring subtle glitter and a unique rosy tint, formulated with ~pH technology~ to adjust to your personalized shade. Bonus: reviewers *adore* it as a gentle, rosy blush — a more affordable alternative to expensive pH-adaptive versions!


3. Essence's Lash Princess mascara, because let's face it, we've all spent too many years and too much money searching for the ultimate mascara. This one costs under $5 and provides such quick, effortless length that you'll feel like your lashes are ready to take flight like Butterfree.


4. Plus Essence's Volume Booster Lash Primer, which is enriched with botanicals like mango butter and acai oil, helps to thicken and hydrate lashes, giving them that "POW!" factor. Your beloved falsies might even be like, "Hey, remember me?"

5. The ultra-makeup-friendly Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum, which answers the question, "What if a high-quality priming moisturizer could also block UV rays effectively?" This lightweight, non-greasy formula with no white cast is here to save your warm-weather beauty routine by smoothly layering under makeup and protecting your skin from the sun's harmful rays.


6. E.l.f.'s Poreless Putty Primer, a lightweight base primer that users swear by for minimizing the look of pores and allowing makeup to apply more smoothly and evenly.


7. The legendary Alleyoop Pen Pal, a multi-functional tool packed with four essential products in a compact design. Each of the three pens contains a color palette of retractable shades meant for touching up brows, eyeliner, lips, and highlights, providing a complete makeup solution right at your fingertips.


Alleyoop is a woman-owned business offering functional makeup tools.
Here's what Mytourer Jasmin Sandal shares about it:
"I never imagined I'd be using a makeup product in my 20s that takes me back to a sixth-grade stationery memory, but here I am, utilizing a multi-tool pen... for my face. Honestly, I’m loving the Pen Pal from Alleyoop! After trying out all its features (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who adores makeup but kept it minimal during lockdown, I think this is the perfect tool for anyone who wants to simplify their routine. It's great for quick touch-ups at the end of the workday, or for a minimalistic makeup application in the morning. The brow pencil is especially soft and pigmented, filling in my brows effortlessly. I really appreciate the easy application of each product and the all-in-one concept. Plus, it saves so much space in my cluttered makeup bag!"
You can get it from Alleyoop for $20 or Amazon for $20 (available in three shades).
8. E.l.f. Power Grip Primer is a true *lifesaver* for makeup enthusiasts with all skin types, especially those battling dryness, flakiness, or acne. After applying and allowing it to settle for 30 seconds, not only will it keep your makeup intact, but the hyaluronic acid will also moisturize and smooth your skin, enhancing its texture over time.


This highly praised set of makeup sponges is loved by internet users for its ease of blending and coverage. Reviewers claim they perform just as well—if not better—than a BeautyBlender or Real Techniques sponge. These versatile sponges are perfect for applying foundation, BB cream, powder, and concealer, whether used wet or dry, working harder than I have in my entire life *checks watch*.


10. A TikTok-famous natural lip plumper kit featuring vitamin E and collagen, designed to provide your lips with a lasting fullness throughout the day. The ginger essence tube is meant to give a plumping effect during the day, while the mint-infused tube helps keep lips hydrated and smooth overnight.


11. Wet n Wild's Megaglo Blushlighter is a game-changer in beauty, offering a dual-purpose product that combines both blush and highlighter in radiant shades designed to work in harmony with one another — no need to worry about matching colors yourself.


12. A bottle of Peripera Ink Velvet Lip Tint, complete with an applicator shaped to fit your lips, making application easier than ever. Reviewers rave about its buildable formula, long-lasting wear, and its ability to avoid cracking or drying out the lips.

13. Nyx's Pore Filler Targeted Stick is a must-have for those with sensitive skin who are tired of pore fillers that overpromise. This product provides a blurring effect that minimizes the appearance of pores and smooths skin without adding any unwanted shine that requires constant blotting.


14. A bottle of Nyx matte setting spray that provides the same all-day hold as Mac and Urban Decay's sprays, but at a more affordable price. This matte finish helps set your makeup in place in mere seconds, even during scorching summer days when you feel like you're melting.


L'Oréal Paris Makeup True Match Lumi Glotion is your go-to for a radiant, dewy glow, perfect for anyone looking for a subtle shimmer without the heaviness of foundation. It’s the ideal way to add a light, ethereal shine to your skin with minimal effort.


Julep's Eyeshadow Crème to Powder Eyeshadow Stick is the perfect blend of creamy and powdery textures, offering a long-lasting, waterproof formula. Choose from matte, shimmer, or metallic finishes, with a blending sponge for flawless application every time.

17. The Thank Me Later Eyeshadow Base – a must-have for those with oily skin! This formula ensures your eyeshadow stays intact, preventing creases and smudges that can be quite frustrating after all your hard work.


18. Juno & Co.'s Clean 10 Cleansing Balm – a revolutionary makeup remover infused with pearl barley and vitamin E. Reviewers rave about its ability to deliver that ✨ CLEAN clean✨ feeling, leaving behind no residue or oiliness. It also brightens skin while helping reduce hyperpigmentation and dark spots. Many users compare it to high-end brands like Farmacy Green Clean, Dermalogica, and Elemis!


19. A set of Clean Skin Club Clean Towels – these super-soft, chemical-free disposable towels are perfect for drying your face or for use with makeup removers or face wash to gently remove makeup at the end of the day. Many people with sensitive skin swear by them, especially since they help avoid exposing skin to bacteria that can accumulate in regular reusable towels.


20. A makeup-correcting stick designed for eyeliner, lip liner, and lipstick, because, as Hannah Montana says, "Everybody makes mistakes." Now you can fix them with confidence, knowing this little corrector will make them *poof!* vanish.

21. Maybelline's Instant Age Rewind Concealer – a budget-friendly, lightweight concealer perfect for quick touch-ups before meetings or running errands, without the heaviness of full foundation. It also works wonders at covering dark circles and reducing puffiness without the risk of caking.


22. A smudge-resistant eyeliner stamp that lets you nail the perfect cat-eye on your first try, eliminating the need to ~wing it~ (and avoid wasting eight cotton balls, half a bottle of makeup remover, and the precious minutes you were saving for your morning coffee).


23. Live Tinted's Huestick Corrector is a versatile 4-in-1 makeup stick for your eyes, lips, and cheeks, designed to balance out dark spots and circles for a smoother skin tone before applying concealer or foundation. It can also double as a blush or lip color, making it a must-have beauty essential.


Live Tinted is a woman-owned business founded by entrepreneur Deepica Mutyala, offering clean, vegan, cruelty-free beauty products that cater to all skin tones.
Promising reviews: "I have to admit, I was quite skeptical about these Huesticks. I'm 34, of Sri Lankan descent (with medium to deep tan skin), and I'm terrible at makeup. I was excited to try the Huesticks, especially since they're made by a fellow South Asian, but I was afraid it would look like I was obviously wearing makeup. I was pleasantly surprised after applying Rise under my eyes and around my mouth, blending it with a BeautyBlender, and then using my regular cc cream and powder foundation. It truly looked like I wasn't wearing any makeup at all. I even asked my boyfriend if he could spot the orange 'glow' under my eyes before I applied the cc cream, and he couldn't see it! It really worked for color correcting!" —Reviewer
Get it at Ulta for $26 (available in five shades).
24. The popular Revlon oil-absorbing volcanic face roller is a game-changer, effortlessly sweeping over your face like a magic wand to absorb excess oil — much more convenient and *far* less wasteful than blotting sheets or time-consuming powders that require a lot of blending.


25. Etude's wonderfully versatile Dear Darling Water Tint, which many reviewers liken to Benefit's Lip Tint. This smudge-proof formula is primarily designed as a lightweight, natural-looking lip stain, but users also love it as a blush!


26. Maybelline's Total Temptation Eyebrow Definer Pencil is so blendable, it's practically foolproof (and as a person who is often sloppy with makeup, I can personally confirm this). It's just as effective as some of the more expensive options I've tried that cost three times as much.

27. Onset's Eyebrow Soap Kit is a game-changing eyebrow pomade that not only gives your brows a bit of extra flair but keeps them perfectly in place all day long. It's like getting fuller brows with minimal effort!

28. A ~weightless~ liquid cream blush with serious Rare Beauty vibes that is currently blowing up on Amazon. Reviewers rave about how pigmented and easy to blend the colors are, and how soft and dewy the finish looks on their skin.


29. A set of LKE Shadow Patches designed to prevent eye shadow from smudging or falling. These patches are the perfect solution for those hectic days when you need a little extra help achieving the perfect eye look.

30. This easy-to-use, multi-purpose mechanical eyeliner pencil comes in a range of classic and fun shades — reviewers especially love it because it not only smudges smoothly but also stays in place on the waterline all day long.


31. Rimmel's Transparent Moisture Renewer Lip Liner is a universal lip liner that helps keep your matte lipsticks and lip colors in place while preventing your lips from drying out. Many reviewers rely on it as an effortless solution to stop their lipstick from smudging.


32. Tower 28's SunnyDays Tinted Sunscreen Foundation is the ideal choice for those seeking lightweight, fuss-free, protective coverage. With SPF 30 and buildable coverage, it's a favorite among reviewers with sensitive and acne-prone skin who absolutely swear by it.


Tower 28 is a vegan, cruelty-free small business known for its products designed specifically for sensitive skin.
Promising review: "I’ve been searching for the perfect tinted sunscreen for a long time and have tried countless brands. After reading about this one, I decided to give it a try. It’s exactly what I’ve been looking for! It provides just the right coverage, gives a dewy finish, and offers SPF 30 protection. I’m a lifetime customer now!" —KWally21
Get it from Sephora for $32 (available in 14 shades).
33. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm comes in delightful flavors like Vanilla Frosting, Honeydew, and Peach. It's 2024, and we deserve an affordable lip balm that makes us taste like birthday cake all year round!!

