Buzz
1. Essence's Lash Princess mascara, a fan-favorite known for its 1) incredible results (think lash extensions) and 2) surprisingly affordable price.
2. Elizabeth Mott's Thank Me Later Eye Primer ensures that intricate smoky eye look you recreated from a makeup artist's TikTok stays flawless all night. The last thing you'd want is to see your eye makeup smudged in your cousin's wedding photos, even if your dance moves were unforgettable.
3. A volcanic stone face roller effectively removes excess oil and shine from your face without smudging your makeup. Unlike disposable oil-blotting sheets, the roller's stone can be removed, cleaned, and reused countless times.
4. E.l.f. Poreless Putty Primer, a lightweight, TikTok-viral primer with rave reviews for minimizing pores and creating a smooth, flawless base for makeup application.
5. A highly praised set of makeup sponges that reviewers claim are an excellent alternative to more expensive options like Beauty Blender and Real Techniques. These sponges excel at seamlessly blending BB creams, foundation, concealer, and powder.
6. Maybelline Cheek Heat gel-cream blush is a fantastic budget-friendly alternative to Glossier Cloud Paint, with enthusiastic reviews praising its foolproof, blendable formula that makes application a breeze.
7. BestLand high-performance matte lipsticks cost less than $2 each but deliver the quality of high-end lipsticks, as noted by reviewers. Who has time for constant touch-ups when these stay put all day?
8. Etude's versatile Dear Darling Water Tint, often compared to Benefit's Lip Tint by reviewers. This smudge-proof formula works as a natural-looking lip stain and doubles as a lightweight blush for a fresh, effortless look.
9. For a similar effect with a wider range of shades, Peripera Ink Velvet Lip Tint offers buildable, vibrant colors that last all day, making it ideal for your iced coffee routine, no matter the season.
10. Broadway long-lasting clear lip gloss set includes three glosses and is frequently compared to high-end brands like MAC and Kylie Cosmetics in reviews.
11. La Pure Waterproof Eyeliner Stamp is a must-have for anyone struggling with the challenge of creating a flawless cat-eye flick.
12. Glimmer Glow Stick lipstick offers a sheer, buildable formula with a hint of shimmer. Worried about the shade? Don't be — its pH-reactive technology adapts to create a personalized rosy tint.
13. Alleyoop Pen Pal packs four essentials into one sleek pen — eyeliner, lip liner, brow filler, and highlighter — with a nostalgic design reminiscent of a rainbow pen. Reviewers rave about its convenience for travel and reducing clutter.
My Mytour shopping colleague Jasmin Sandal is a huge fan of this product. She shares:
"I never thought I'd use a makeup tool in my 20s that reminded me of something from sixth grade, but here we are — and I'm obsessed with this multitasking pen for my face. The Alleyoop Pen Pal is a game-changer! After testing all its features (eyeliner, highlighter, lip liner, and brow pencil), I can confidently say it's perfect for anyone wanting to simplify their routine. It's great for quick touch-ups after work or for a light, natural makeup look in the morning. The brow pencil is especially impressive — soft, pigmented, and quick to apply. I love how easy each product is to use, and the all-in-one design is genius. Plus, it saves so much space in my makeup bag!"
Available at Amazon or Alleyoop for $25 (comes in three shades).
14. ETUDE House Zero Sebum Drying Powder is a must-have for oily skin, designed to keep your T-zone matte and flawless no matter the situation.
15. Uoma Beauty Say What?! Foundation was designed using the Fitzpatrick Scale to ensure a flawless match that adapts to sunlight. Seriously, why don't all foundations consider this?
Uoma Beauty is a small business founded by Nigerian-born makeup expert Sharon Chuter, dedicated to creating inclusive makeup products for all skin tones.
Promising review: "I purchased this foundation for my wedding after seeing it on TikTok. After testing it, it's now my all-time favorite. The blend, color match, and longevity are absolutely perfect. I'm beyond impressed!" —Makenna S.
Available at Uoma Beauty for $39 (comes in 51 shades).
16. Dr. Jart Cicapair Tiger Grass Color Correcting Treatment applies smoothly with a cooling effect, blends effortlessly, and magically reduces redness. I often use it as a moisturizer under foundation, and some reviewers swear by it as a CC cream. It's truly amazing and includes SPF 30!
As mentioned earlier, I use this product daily. To show its effectiveness, I applied it to half of my face in the left photo. The color-correcting power is truly remarkable. It also took me almost a year to finish the full-size jar, so if the price seems steep, you can start with the travel size. I can't recommend it enough.
Promising review: "I have rosacea on both cheeks and a bit on my chin, along with some acne spots. I've tried countless foundations, but my redness always showed through. Then I tried this, and it's a game-changer! I apply it after primer and moisturizer, then use foundation (since I fake tan and my face is lighter than my body). My skin looks flawless! I'm so impressed. I love makeup but used to avoid heavy face products due to embarrassment. Highly recommend this if you have rosacea or want a flawless base, whether for full coverage or as a BB cream." —elyse1518
Available at Sephora for $21+ (comes in two sizes).
17. Alternatively, Stila One Step, Color Correcting Facial Serum serves as a superior makeup primer, perfect for creating an even base for foundation or as a standalone solution for a makeup-free, color-corrected look.
18. COVERGIRL TruBlend Undercover Concealer effectively covers imperfections on your face. You might even skip foundation altogether with this seamlessly blendable formula.
19. Wunderbrow, a long-lasting, waterproof eyebrow gel that ensures your brows stay perfect without smudging or fading, even in sweat-inducing situations.
20. Rimmel Stay Matte Mattifying Primer delivers a smooth, matte finish that lasts all day, keeping shine at bay.
21. Maybelline's Instant Age Rewind Concealer effectively hides dark circles, redness, and blemishes. If you prefer a light, hassle-free makeup routine, this is a must-try.
22. Tower 28 SunnyDays Tinted Sunscreen Foundation provides SPF 30 (the minimum recommended!) and evens out your skin tone, potentially replacing multiple products in your routine. (A total game-changer!)
Tower 28 is a small business founded by Amy Liu, who has battled eczema for years. The brand focuses on sensitive skin-friendly products, all of which are vegan and cruelty-free.
Promising review: "I’ve searched endlessly for a tinted sunscreen and tried countless brands. After reading about this product, I decided to give it a shot. It’s exactly what I’ve been looking for! It provides just enough coverage, leaves my skin glowing, and offers SPF 30 protection. I’m hooked for life!" —KWally21
Available at Sephora for $32 (comes in 14 shades).
23. KimChi Chic Drama Queen highlighters are intensely pigmented yet blend seamlessly, whether you're applying them to your cheekbones or using them as eyeshadow.
I own this palette, and during my first use, I thought, 'I'll try the pink shade for a subtle blush effect.' Well, the pink was anything but subtle—it was bold and vibrant! While not what I initially intended, I was thrilled with the intense color payoff (exactly what you'd expect from a drag queen's makeup line). I often use the champagne or white shades for cheekbone highlights and experiment with the others for eye looks. If you have this palette, you probably won't need any other highlighters!
Available at KimChi Chic for $19.
24. Exa High Fidelity Foundation offers a soft satin finish and includes anti-pollution ingredients to protect your skin throughout the day.
Credo Beauty is a woman-owned small business marketplace created by two beauty industry experts, offering products that meet their rigorous Credo Clean Standard.
Promising review: "I’ve tried several clean beauty foundations, and this one is among the best, second only to a brand not sold at Credo. I even found two perfect matches! The shade range, undertones, and the feel of this foundation (and primer, which I got as a set) are absolutely outstanding!" —T156 T.
Available at Credo Beauty for $38 (comes in 43 shades).
25. Maybelline New York Sky High Mascara delivers dramatic results, thickening and lengthening lashes without clumping, as you can see below.
26. Glossier Boy Brow is ideal for natural-looking brow enhancement. It fills and shapes brows with its tiny brush, giving the illusion of effortlessly perfect brows every day.
Mytour contributor AnaMaria Glavan raves about this product: "This little bottle is a game-changer. The creamy formula, available in blonde, black, clear, and brown (my choice!), applies smoothly and requires minimal product for great results. I used the wand to brush the shorter hairs at the front of my brows upward and the longer hairs at the ends sideways. Just one coat was enough! Boy Brow delivers on its promise — it fills in my brows without looking overdone. The natural finish is exactly what I wanted, and my brows have never looked better."
Plus, it's cruelty-free!
Available at Glossier for $18 (comes in five shades).
27. Kulfi Beauty Main Match Concealer prevents caking or creasing, leaving your skin looking flawlessly perfected.
Kulfi Beauty is a South-Asian, woman-owned small business.
Promising review: "I’ve had dark circles for years and struggled to find a concealer that looked natural. I’ve tried top-selling concealers, but they always looked cakey or unnatural.
Kulfi’s concealer is a game-changer. The doe-foot applicator is incredibly soft, and the product blends seamlessly. I apply a few dots, tap it in with my finger, and it perfectly covers discoloration. If I’m feeling fancy, I use a brush. No setting powder needed—it doesn’t crease or cake, and I no longer have panda eyes.
FYI, I have hazel eyes, brunette hair, light skin, and combination skin. My shade is Coco Crush." —Judie
Available at Kulfi Beauty for $26 (comes in 21 shades).
28. Wet n Wild Megaglo Blushlighter combines two complementary shades for a radiant glow.
29. MSQ Eyelash Separator Comb effectively removes mascara clumps by gently separating lashes while the mascara is still wet. I’ve been using this for months, and it’s a game-changer.
30. NYX Matte Finish Makeup Setting Spray keeps your makeup in place all day (at an affordable price!), reducing the need for touch-ups.
31. Alternatively, Coty Airspun Loose Face Powder is perfect if sprays aren’t your preference but you need something to keep your flawless makeup intact and sweat-free.
32. CeraVe Tinted Sunscreen with SPF 30 offers a sheer, lightweight formula that gives a natural glow without feeling heavy. It’s the perfect solution for those who skip SPF because it doesn’t blend well.
33. LONDONTOWN Kur Instant Smudge Fix, a product I wish I had discovered years ago, as I constantly smudge my manicures, whether done at home or in a salon, especially when I put in some effort.
34. Sun Bum Tinted Lip Balm with SPF 15 is something I highly recommend. It’s effortless to apply, even without a mirror, deeply hydrating, and leaves a subtle tint that lasts all day. For those hesitant about lipstick, this is a perfect alternative. I always carry two tubes in my bag for convenience.
35. If you’re aiming for a natural, no-fuss manicure at home, the LONDONTOWN Illuminating Nail Concealer can effortlessly create a polished, no-mani look, perfect for last-minute touch-ups before any occasion.
