Buzz
1. Elizavecca's Collagen Coating Hair Protein Treatment acts as a quick hair mask, restoring your strands in just five minutes. Infused with Ceramide 3 and collagen, this formula revitalizes all hair types, from over-processed strands to 4c hair prone to dryness. Users rave that this $9 treatment rivals Olaplex No. 3!
2. L'Oreal's 8 Second Wonder Water deeply hydrates your hair, giving you the freedom to toss your locks like a Jennifer (take your pick: Anniston, Garner, or Lopez) in a glossy hair ad.
3. OGX's Locking + Coconut Curls Air Dry Cream is a top-tier choice for a hassle-free, scrunch-and-go routine. With over 8,500 glowing 5-star reviews, many users have replaced pricey products with this affordable $8 gem!
4. Fanola's No Yellow Shampoo effectively neutralizes brassy tones, ensuring your balayage stays flawless — a *must-have* considering the investment you made!
5. Kenra's Platinum Blow-Dry Spray reduces drying time by 50% while doubling as a heat protectant and frizz control solution. With over 16,900 5-star reviews and a strong TikTok fanbase, it's clearly a crowd favorite.
6. Eva NYC's Lazy Jane Air Dry Shampoo creates effortless, textured waves without the need for heat styling or dealing with frizz. Enriched with hemp seed oil and sea lavender, this formula is packed with Omega-3, Omega-6, and antioxidants to hydrate and soften your hair.
Promising review: "The scent is INCREDIBLE! It’s given my hair the volume I’ve always wanted. My thin hair feels clean, lightweight, and full of life. This might just be my favorite shampoo yet." —Linzy B.
Available at Eva NYC for $11 or Target for $12.99.
7. Verb's Ghost Oil has earned glowing reviews. With over 6,800 5-star ratings, many users swear that just 2–3 drops applied from roots to ends delivers volume, thickness, and a sleek finish — all without heat styling or extra effort, which is exactly what we’re all trying to skip...
Mytourer Elizabeth Lilly gives her endorsement:
"I discovered this gem after colleagues featured it, and after testing countless hair oils, I can confidently say this is the best. It’s perfect for sealing your style after heat tools (like curling irons or straighteners) or taming your hair post-blowout. As this story highlights, it’s also fantastic for pre-air-dry application. I always have a bottle in my cabinet!"
Promising review: "Verb is absolutely DOMINATING the hair care scene. I’m thrilled with this purchase! As a Filipino with thick, coarse hair, I struggle with relentless frizz. This oil works wonders and has transformed my hair!!!!" —Avavalentinn
Available on Amazon for $19 or Sephora for $20.
8. JVN's Complete Hydrating Air Dry Hair Cream enhances your natural hair texture. This lightweight, buildable formula boosts waves and curls, shields against UV damage, and softens strands with squalane, chia seed extract, and moringa seed oil. As JVN would say, "Can you believe?"
Promising review: "My thick, dry, and frizzy hair transforms with this product. Without it, my hair dries puffy, rough, and lifeless. When I saw it promised to smooth frizz, soften hair, and add shine, I was thrilled! It delivered on every claim! I used a generous amount due to my long, dense hair. The scent is pleasant, not overwhelming, and the cream texture is perfect. It tamed my frizz and revived my hair’s appearance. The moringa oil added a beautiful shine. I highly recommend this to anyone with similar hair struggles. Once dry, my hair looked polished and effortlessly styled!" —yessystruth
Available at Sephora for $26.
9. Not Your Mother's Beach Babe Soft Waves Spray promises "summer hair in a bottle," and reviewers wholeheartedly agree. Infused with Dead Sea salt, sea kelp, and aloe, it creates effortlessly tousled waves that’ll have you snapping selfies. Plus, it’s just $7!
10. Bread Beauty Supply's Hair Mask Creamy Deep Conditioner is designed for all hair types but especially caters to curly and textured hair. With Australian Kakadu plum and starflower oil, it delivers intense hydration in a lightweight formula.
More from Mytour shopping editor Kayla Boyd (pictured above):
"Bread Beauty Supply is an Australian, woman-owned brand launched by Maeva Heim in 2020. This product is ideal for hair types 3a–4c. I’ve recently incorporated Bread products into my routine and love how lightweight and user-friendly they are. As someone with mixed-texture, frequently dyed hair that tends to dry out, this deep conditioner left my hair feeling significantly softer and healthier. Plus, the scent is absolutely incredible. It’s quickly become one of my go-to wash day essentials."
Promising review: "This product is phenomenal! I love that it’s larger than the shampoo since I go through conditioner quickly. The size and effectiveness mean a little goes a long way. The texture is like marshmallow, and the scent is delightful (think Froot Loops!). It’s not overpowering but leaves a pleasant, lingering fragrance." —Irina G.
Available from Bread Beauty Supply for $28.
11. Living Proof's Perfect hair Day (PhD) In-Shower Styler is incredibly easy to use — and if that’s not a win, I don’t know what is. Apply it after shampooing and conditioning, rinse lightly, and enjoy hair that’s shiny, soft, and full of bounce-ounce-ounce.
Promising review: "This is my ultimate hair essential. With fine 2C hair and plenty of it, a small amount of this product makes my hair look, smell, and feel incredible. If I gently twist my hair while it air-dries, it looks like I’ve spent hours curling it. I’m amazed at how little effort this product requires for such stunning results." —MeISFS
Available at Ulta or Sephora for $31.
12. Superzero's Instant Shine + Anti Frizz Hair Serum Treatment Bar is a hassle-free solution for tackling flyaways, split ends, dullness, and even enhancing curl definition!
Available in our Goodful shop for $29
13. Kristin Ess's One Signature Hair Water with Castor Oil refreshes second-day hair with its "Zip-Up Technology" — a unique formula that repairs split ends and smooths damaged cuticles, making it perfect for fixing bed head in a flash.
Promising review: "This product is a multitasker. It detangles, refreshes second-day styles (especially for wavy or curly hair), works as a setting spray for rollers or curling irons, and adds a healthy bounce and fresh scent after dry shampoo. It’s also great for blow-drying to lock curls in place. I love how versatile it is. It’s been a lifesaver for styling my 4-year-old’s hair too. I can’t wait to try more Kristin Ess products! Add this to your cart — you won’t regret it." —Ulta Reviewer
Available at Ulta for $11.
14. Ouai's Air Dry Foam detangles and creates effortless waves with a lightweight, kale-infused formula. Skip the hours of braiding or heatless curlers and achieve stunning results instantly.
Promising review: "This product is incredible! I’ve spent years looking for something to add curls, beachy waves, or volume to my fine (but thick) 2a hair. I’ve tried countless sea salt and wave sprays, but this foam is the ONLY product that has truly worked. It gives my hair so much body and beautiful waves — almost curls! And the results last until my next wash, even if it’s days later!" —sarahlibb
Available at Sephora or Amazon for $28.
15. Eden BodyWorks Coconut Shea Curl Defining Creme defines thick curls and coils without any stiffness, so you won’t end up looking like Justin Timberlake from the NSYNC era.
Eden BodyWorks is a Black woman-owned brand founded in 2004, dedicated to creating natural hair care products that nourish, repair, and maintain healthy hair. Reviewers with 2c–4c hair rave about its effectiveness!
Promising review: "This curl-defining cream is fantastic and a must-have for me. With 4a, high-density, low-porosity, coarse hair, it provides excellent definition and moisture. It works best as part of the LCO method. I dampen my hair, apply this cream, and finish with apricot or sweet almond oil. While it doesn’t blend well with other brands or products (except oils), it’s all you need. I highly recommend this over other curl-defining creams." —Crh
Available at Eden Bodyworks for $11.99.
16. Bumble and Bumble's Don't Blow It Air Dry Styler is designed for fine hair, making it perfect if heavier formulas haven’t worked for you. This hydrating cream provides UV protection and enhances natural texture with lightweight polymers, leaving your hair soft and voluminous.
17. Odele's Air Dry Styler is suitable for all hair types, but curly-haired reviewers love how it conditions and defines ringlets for springy, well-defined styles. At just $12, it’s as affordable as two lattes — so why not give it a try?
Promising review: "This is the product I’ve always needed! I have fine hair with loose curls that form ringlets at the ends. I used to rely on multiple products and a diffuser, but now this single product gives me defined, bouncy curls with minimal frizz or drooping. I also love using it to refresh dry hair by mixing it with leave-in conditioner. The scent is a bit grassy for my taste, but it fades quickly. It’s a game-changer that has simplified my routine. I hope they release a bulk size soon — it outperforms any other product I’ve tried, regardless of price." —Lolajean
Available at Odele or Target for $11.99.
18. Adwoa Beauty's Baomint Deep Conditioning Treatment deeply hydrates even the driest hair (and scalp!), making styling tangle-free and effortless.
Promising reviews: "As someone with dry 3a/3b hair, I’ve been using this with my heated hair spa for the past three weeks. My hair has never felt more hydrated. I leave it on for about 20 minutes and use it at least once a week." —Hojiwan
"I have 4c hair — thick strands, medium density, and a dry scalp. The slip this treatment provides is unmatched. Tangles literally disappear. Beyond that, the moisture, shine, and bounce it gives my hair are incredible. I don’t usually define my coils, but my hair looks juicy and bouncy every time. It makes my hair pliable, resilient, and locks in moisture for days. This product is in a class of its own!" —NaanaEsi
Available at Amazon or Sephora for $15+ (available in two sizes).
19. Moroccanoil's Mending Infusion Styling Hair Serum repairs and seals split ends instantly, so even if your next haircut is weeks away, no one will notice.
Promising reviews: "While the only true fix for split ends is a trim, this product is a lifesaver if you frequently use chemicals on your hair. It won’t replace a haircut, but it helps prevent breakage and keeps your ends looking better!" —myvenusintaurus
"This product has transformed my hair’s health. The first noticeable change was how it tamed my frizz and added smoothness. Over time, it also reduced the appearance of damaged ends. Definitely worth trying!" —BellaLilliana
Available at Amazon or Sephora for $30.
20. Ceremonia's Guava Hydrating Leave-In Conditioner tackles dryness, breakage, and damage with a guava-infused formula that leaves hair shiny, smooth, and — most importantly — HEALTHY.
Promising reviews: "I was initially unsure if this product would work on my thick 4b/c hair, but it exceeded my expectations. It’s lightweight yet effective, instantly softening and hydrating my hair. A fantastic product!" —Misse415
"This leave-in conditioner is incredibly hydrating. I have thin/fine hair and was concerned it might weigh it down, but it’s perfect! I use it as the third step post-shower. It’s amazing, and I’ll definitely repurchase." —BluePine
Available at Sephora for $24.
21. RevAir's Reverse-Air Dryer is a significant investment, but the results are undeniable. Whether your hair is long, short, curly, coily, frizzy, or coarse, this innovative tool dries and stretches your hair for a protective style. It can even replace your straightener!
Promising review: "I’m blown away by the results after using my RevAir. My hair always had extreme shrinkage, and I struggled to stretch it for twist-outs. This tool is revolutionary — not only did it stretch my hair, but my twist-out looked incredible!" —Marquet S.
Available at Amazon or RevAir for $399.
Check it out on TikTok here!
22. If you already have a blow dryer and want a budget-friendly alternative — Xtava's Black Orchid Hair Diffuser uses 90 air vents to evenly distribute heat, helping your curls ✨shine✨ without frizz.
23. Garnier Fructis' Sleek & Shine Intensely Smooth Leave-In Conditioning Cream keeps hair smooth and frizz-free for up to three days, thanks to its argan oil-rich formula. Say goodbye to daily washing, drying, and styling!
24. Briogeo's Farewell Frizz Leave-In Conditioning Spray keeps hair smooth and frizz-free for 48 hours, so you can enjoy flawless locks all weekend long without needing to wash between Saturday brunch and Sunday plans.
25. Mane Club's One Hit Wonder 10-in-1 Spray is hailed by reviewers as a "miracle" product. It conditions, detangles, prevents breakage, hydrates, smooths, softens, tames frizz, adds shine, strengthens, and — *deep breath* — provides heat protection up to 445°F for those rare occasions when you straighten or curl your hair.
Here’s more from my colleague Elizabeth Lilly:
"I have thick, naturally curly hair that’s endured everything — hot tools, at-home dyes, countless shampoos, conditioners, dry shampoos, and oils. Many products fail, are mediocre, or are too expensive to recommend. Most end up in the trash or gifted to friends. But THIS product? It’s become my go-to for wet hair before blow-drying. Normally, I’d use a heat protector and leave-in conditioner, but this 10-in-1 treatment replaces them all! I often skip hair oil after using it (a step I’ve relied on for years). It’s that good! Here’s my freshly blow-dried hair using just this and my Amika blow dryer brush. The brush is great, but this spray doubles its effectiveness. My hair feels softer, looks shinier, and stays fresh for days — perfect since I wash my hair every four days. Time to declutter my hair products!"
Promising review: "I love this. As someone with long, thin hair who’s lazy about styling, this is a game-changer. I spray it and go. I always air-dry, and this works wonders. It smooths and adds shine. ❤" —Michelle S.
Available at Mane Club for $10 or Amazon for $9.95.
26. Gisou's Honey-Infused Hair Oil lightweight formula hydrates all hair types, tackling dryness, dullness, frizz, and flyaways. Its star ingredient is Mirsalehi honey, a potent humectant sourced from the family-owned Gisou Bee Garden in The Netherlands.
27. Color Wow's Dream Coat Supernatural Spray is perfect for fighting frizz, shielding against heat tools, and delivering a glossy, glass-like finish. Move over, glass skin — it’s time for glass hair!
28. Oyin Handmade's Hair Dew Lotion hydrates dry hair with castor oil and olive squalane, while its sweet vanilla scent adds a delightful touch.
Oyin Handmade is a family-owned, woman-operated small business crafting hydrating formulas (with food-grade ingredients!) for natural hair.
Promising review: "I adore this product. I tried it based on its high praise in the natural hair community, and I’m so glad I did. With 4b/4c mixed-texture hair, this is the only moisturizer that hydrates without weighing my hair down, leaving an oily residue, or causing buildup. Plus, it smells amazing!" —Tanysha Carter
Available at Oyin Handmade on Amazon for $13.29.
29. Crown Affair's The Leave-In Conditioner works on damp or dry hair to enhance natural texture and lock in moisture, keeping frizz and flyaways at bay all day.
Promising review: "I was thrilled when Crown Affair launched on Sephora because I’m a loyal user of their hair products. I’ve been using this for a week, and I’m OBSESSED! My hair feels incredibly soft and fluffy, with smooth strands and overall volume. It’s hard to describe, but it’s the first product that doesn’t weigh down my fine, wavy hair." —Loislane17
Available at Sephora for $48.
30. K18's Leave-In Molecular Repair Hair Mask is essential for anyone who frequently bleaches, colors, or uses heat tools. This four-minute treatment repairs damage and leaves hair silky and salon-perfect.
Here’s more from my BF Shopping colleague Melanie Aman:
"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was intrigued when my salon stylists raved about K18. Turns out, it’s a global favorite — it was sold out at Sephora when I first tried to buy it. I eventually got a small tester on Amazon and was amazed at how much softer my hair felt. I couldn’t stop touching my hair all day, and even my boyfriend noticed how silky it looked.
I used to swear by Olaplex, but K18’s leave-in treatment is a game-changer. Unlike Olaplex, which requires 10 minutes in the shower, K18 only needs four minutes post-shower to activate. You can style your hair or let it air dry like I do.
My hair feels softest the next day, so don’t worry if it doesn’t feel different right away. It’s pricey, but a little goes a long way. My 5-mL tube has lasted five washes, and over time, K18 becomes a maintenance product, so you won’t need it every wash."
Available at Amazon or Sephora for $29+ (available in two sizes).
31. Alaffia's Hydrating Oil serves as a leave-in conditioner, styling product, or deep conditioning treatment — all for just $10, because who doesn’t love great results at a great price?
32. Oribe's Dry Texturizing Spray adds invisible volume to your hair and doubles as a dry shampoo, with patented polymers that absorb oil at the roots. Who doesn’t love a versatile product?
33. I Dew Care's "Tap Secret" Mattifying Powder Shampoo absorbs grease at the roots and promotes scalp health with black ginseng and biotin. Perfect for those who sweat even with the slightest temperature change.
This powder-based dry shampoo works like spray formulas — apply it to the desired area, then shake out excess powder with your fingers or a brush.
Promising review: "This is the best dry shampoo I’ve ever used! It kept my hair fresh for days and looked amazing!" —Jennifer E.
Available at Amazon or I Dew Care for $16+.
34. For a dry shampoo alternative, try Sunday II Sunday's Root Refresh Micellar Rinse — ideal for post-gym or sweaty commutes. The sulfate- and benzene-free formula uses apple cider vinegar and micellar water to cleanse your scalp and keep your hair fresh between washes.
Here’s more from Mytourer Taylor Steele:
"I often wear knotless braids, and my type 4 hair struggles with sweat buildup from heat or workouts. This spray is a lifesaver! It soothes my itchy scalp, leaving it clean and refreshed. Plus, it smells amazing. A total win!"
Promising review: “I have thick, dry hair, and dry shampoo only makes it frizzier and irritates my scalp. This product is incredible and worth every penny. After morning workouts, my scalp gets sweaty, but I spray this on my roots, let my hair air dry while I get ready, and it looks freshly washed. I’m beyond impressed.” —Clare
Available at Sunday II Sunday for $31.
35. And Breezy Tee's 100% cotton T-shirt Hair Towel reduces split ends, tames frizz, and dries hair gently without damage — exactly what we all want! Use it to scrunch your hair for a quick dry or as a wrap for the plop method.
Breezy Tee is a Black woman–owned business based in Portugal, offering T-shirt, linen, satin, and silk hair products designed to reduce frizz and prevent breakage. You can also purchase directly from the Breezy Tee website.
Promising review: "I love this towel! It dries my hair faster and reduces frizz noticeably. I’m hopeful it’ll also help with split ends. I’ll definitely be buying more." —Emily
Available at Breezy Tee on Etsy for $22+ (originally $27.50+; also sold in multi-packs and various colors here).
Reviews in this post have been edited for length and/or clarity.
