45 must-have products praised by reviewers for every stage of your hair care routine.

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A L'Oreal eight-second lamellar water rinse-out treatment that reviewers swear by for an incredible boost in shine, softness, and that jaw-dropping "Is this really my hair?!" effect.

A must-have Wet Brush that's earned a devoted fanbase for good reason. It effortlessly glides through even the most difficult tangles...without causing any harm to your scalp.

Another game-changing detangling brush, with ergonomically designed cone-shaped bristles that separate knots sideways instead of tugging down. This is a miracle for everything from thick, curly hair to the finest strands.

The Kiss Instawave automatic curling iron rotates to effortlessly create curls or waves in seconds. Simply press the button and let the magic unfold.

Alternatively, try a 42-pack of curling rods that can be used on wet or dry hair to create stunning heat-free styles on any texture. Achieve perfect twists and curls overnight—just wrap your hair, twist the flexible rod, shape it, and sleep your way to gorgeous curls!

A luxurious mix of oils such as avocado, castor, argan, and olive to stimulate hair growth, reduce breakage and split ends, and lock in moisture. Simply leave it in under a cap and apply heat for 20 minutes—just like the length of an episode of your favorite sitcom.

Living Proof's de-frizzing spray is here to smooth hair between washes, cutting frizz by up to **92%** while also providing UV protection and preventing product buildup.

A set of durable, virtually indestructible hair ties designed specifically for long, thick, and curly hair. They won’t slip, stretch out, or damage your hair.

Neutrogena's volume-boosting exfoliating clarifying shampoo helps remove styling buildup and product residue every few washes. It's especially loved by those with oily or fine hair.

For curlier or drier hair, try a tea tree oil clarifying shampoo that removes buildup from water, dirt, oils, and other products without stripping or drying out your hair. Use it every few washes, and watch your other hair products work even better!

Elizavecca's collagen-infused protein treatment is an at-home miracle mask that works in just five minutes, making your hair look and feel healthier. It's like a time machine for your strands.

Ecoslay's Orange Marmalade curl definer, handmade in one of the founders' kitchens, takes a little time to ship but delivers outstanding results that make the wait worthwhile.

Dyson's Air Wrap Complete is a six-in-one hair dryer and styler that works like magic (you’ve seen the TikToks, right?). It comes with a pre-styling dryer, two smoothing brushes, and two sizes of curling barrels—all using hot air to both dry and style your hair in one step, without any damage.

14. SoCozy curl conditioning spray, which was originally designed for kids' curls but works for all ages! This leave-in conditioner moisturizes and enhances curl definition and elasticity with just a few quick spritzes. It’s perfect for both impatient kids *and* adults who are short on time.

A bottle of cold-pressed castor oil that many reviewers swear by for nourishing their scalps, strengthening hair, and stimulating growth at the roots. Just apply it directly to your dry scalp and hair roots, leaving it on for at least an hour or even overnight for maximum benefits.

Bumble & Bumble's Surf-Styling leave-in treatment is the perfect solution for beachy waves—without the crunchy texture of salt sprays. It moisturizes, reduces frizz, protects against UV damage, and leaves you with soft, touchable waves.

Shea Moisture's manuka honey mask is enriched with nourishing ingredients like mafura oil, shea butter, baobab oil, African rock fig, and of course, honey! It’s designed to lock in moisture and enhance definition.

A whipped leave-in conditioner infused with coconut water that smooths the outer cuticle of your hair, giving you an incredible shine without the frizz.

This curl butter is designed to soften, hydrate, and strengthen your hair while banishing dry frizz. Just apply and style as you like, and let the nourishing blend of mango and shea butters do the work.

A set of hair elastics with rubber treading to ensure they stay securely in place, even in the slipperiest hair or during your toughest workouts.

The Revlon one-step hair-drying paddle brush that effortlessly detangles, dries, smooths, and blow dries curly hair—including type 4 curls and coils—in far less time than you'd expect.

A canister of the beloved Batiste dry shampoo (this version has a subtle fragrance) that adds texture and body to your second-day hair, while making oily, flat roots vanish.

A scalp brush to help you recreate that incredible hair salon scalp massage at home. Not only does it feel amazing, but it also boosts circulation and helps remove buildup to keep your scalp healthy.

A five-in-one curling iron and wand set with interchangeable barrels to effortlessly create the curls of your Pinterest dreams, whether you're after loose waves or tight ringlets.

A bottle of Fanola purple shampoo designed to neutralize yellow tones and brassiness, perfect for platinum hair—just leave it on for one to three minutes for optimal results.

A boar-bristle teasing brush that effortlessly adds volume and lifts your hair to new heights with just a few strokes.

Living Proof's Full Volume & Texture Spray is honestly the best volumizing product around; it not only boosts volume but also ensures it lasts all day. It smells amazing, lasts forever, and leaves hair soft to the touch without any stiffness or crunchiness.

A microfiber towel wrap designed to dry your hair quickly without causing damage or frizz. It buttons at the back to stay securely in place, even while you're applying skincare or makeup at the same time.

A t-shirt hair towel you can use to scrunch your hair dry or wear as a wrap while your hair dries naturally, giving your curls more definition with less damage and frizz.

A set of Kitsch satin scrunchies that act like a satin pillowcase — but for your hair on the go — to prevent frizz, breakage, and other hair damage.

31. A nutrient-rich Tonymoly hair pack loaded with vitamins, essential oils, and shea butter to leave your hair smoother than ever. Big Ed from 90 Day Fiancé, this is what you should use instead of mayo.

32. A Color Wow powder and brush set designed to cover up those grown-in roots instantly and add volume to your part or hairline — and it lasts until your next shampoo session!

33. Wonder Curl's Get Set Jelly, enriched with aloe leaf juice and pro-vitamin B5, is formulated to define curls and coils while guarding them against humidity. Your curls will stay fresh, defined, and frizz-free all day (and even longer).

34. This set of apple cider vinegar shampoo and conditioner works wonders for both your hair and scalp. It helps remove product buildup, strengthens and softens your strands, and provides deep hydration with avocado and coconut oils.

35. Alternatively, for a deeply satisfying physical exfoliation, try Briogeo's Scalp Revival Micro-Exfoliating Shampoo. It's formulated with tea tree, coconut, and peppermint oils to calm and refresh your scalp.

36. A tourmaline deep waver hot tool that allows you to create everything from vintage 1920s finger waves to effortlessly tousled mermaid waves in no time at all.

37. Big Sexy Hair's weightless volumizing and texturizing powder goes on translucent, giving you the voluminous hair of your dreams. It's also perfect for adding extra thickness to braids!

38. This diffuser attachment features three adjustable air volumes and a deep bowl design that gently gathers your curls and waves, drying them in their natural shape. It helps reduce frizz, boosts definition, and enhances shine.

39. Olaplex 3, a restorative treatment that strengthens and re-bonds your color-treated or heat-damaged hair, leaving it healthier and stronger than ever. This product is a real game-changer.

40. This argan oil–infused cream gel defines curls and provides hold without the dreaded crunch. It helps fight frizz, leaving your hair bouncy and healthy, whether your curls are loose waves or tight spirals — and it's safe for color-treated hair!

41. This satin pillowcase helps maintain your hair's health while you sleep, reducing frizz and breakage compared to regular cotton or other fabric pillowcases. The result? Longer-lasting blowouts and less overall hair damage.

42. This TikTok-famous honey-infused Gisou hair oil is adored by reviewers with all hair types for its ability to add moisture and shine without leaving behind a greasy or heavy feel. If you haven't yet added a hair oil to your routine, consider this your sign to try it out.

43. A cult favorite Briogeo Don’t Despair, Repair! mask to take deep conditioning to a deeper level. The blend of rosehip oil, algae extract, B vitamins and more boosts strength, shine, and moisture levels, AND reduces breakage. That's getting the job done.

44. A set of sponge rollers to create (heat-free!) curls and volume in your hair. If you’ve seen those vintage-inspired hair sets on TikTok, this is a great way to start trying them out.

45. Or try a heatless curling rod headband that you can wrap your hair around before bed to wake up with soft, bouncy waves — without the need for a blow-dry. It can even help prolong the life of your blowout!

Prepare to achieve your best hair ever.

A L'Oreal eight-second lamellar water rinse-out treatment that reviewers swear by for an incredible boost in shine, softness, and that jaw-dropping "Is this really my hair?!" effect.

A reviewer with naturally coiled hair shares their experience.

A reviewer with glossy, long, straight hair shares their thoughts.

www.amazon.com, www.amazon.com

A must-have Wet Brush that's earned a devoted fanbase for good reason. It effortlessly glides through even the most difficult tangles...without causing any harm to your scalp.

A GIF showing the brush smoothly running through mostly straight hair, with the text overlay stating, '45% less damage and 56% less effort.'

Visit www.instagram.com for more details.

Another game-changing detangling brush, with ergonomically designed cone-shaped bristles that separate knots sideways instead of tugging down. This is a miracle for everything from thick, curly hair to the finest strands.

A series of images featuring the brush in a teal color, alongside a reviewer's natural hair.

For more details, visit www.amazon.com

The Kiss Instawave automatic curling iron rotates to effortlessly create curls or waves in seconds. Simply press the button and let the magic unfold.

A before-and-after shot of a reviewer with straight hair transforming into voluminous, beautiful waves.

Visit www.amazon.com for more information.

Alternatively, try a 42-pack of curling rods that can be used on wet or dry hair to create stunning heat-free styles on any texture. Achieve perfect twists and curls overnight—just wrap your hair, twist the flexible rod, shape it, and sleep your way to gorgeous curls!

A reviewer styling their hair with foam rods.

The same reviewer sporting voluminous curls (type 4C hair) after using the foam rods.

For more details, visit www.amazon.com

A luxurious mix of oils such as avocado, castor, argan, and olive to stimulate hair growth, reduce breakage and split ends, and lock in moisture. Simply leave it in under a cap and apply heat for 20 minutes—just like the length of an episode of your favorite sitcom.

A model showcasing her hair in twisted sections.

Discover Kinky Tresses for hair care tips and products.

Living Proof's de-frizzing spray is here to smooth hair between washes, cutting frizz by up to 92% while also providing UV protection and preventing product buildup.

A before-and-after image showing a model with frizzy hair turning into smooth, shiny locks after using the spray.

Find it at Sephora for your hair care needs.

This spray is formulated with a unique blend of five oils that mimic your hair's natural oils, leaving your hair soft, healthy, and not greasy. It even works wonders on curly hair! 🙌
Review Highlights: "I have naturally wavy, frizzy hair, and live in a humid area. After using this product, I didn’t need my salon keratin treatment anymore. It works wonderfully even after being outside in humidity! Just brush through and the frizz disappears. I am living proof that this product is revolutionary!" — JillinWPB
Available on Amazon or Sephora for $32 (also available in a smaller size).

A set of durable, virtually indestructible hair ties designed specifically for long, thick, and curly hair. They won’t slip, stretch out, or damage your hair.

A thick, black hair tie worn on a wrist for a chic and practical look.

A model with long, thick hair styled into a ponytail using one of the hair ties for a secure hold.

Available on Amazon for your hair accessory needs.

Neutrogena's volume-boosting exfoliating clarifying shampoo helps remove styling buildup and product residue every few washes. It's especially loved by those with oily or fine hair.

A reviewer showing off the bottle for a closer look.

Visit www.amazon.com for more details.

For curlier or drier hair, try a tea tree oil clarifying shampoo that removes buildup from water, dirt, oils, and other products without stripping or drying out your hair. Use it every few washes, and watch your other hair products work even better!

The bottles of this clarifying shampoo, ready to help your hair feel its best.

Find it on Amazon to enhance your hair care routine.

Elizavecca's collagen-infused protein treatment is an at-home miracle mask that works in just five minutes, making your hair look and feel healthier. It's like a time machine for your strands.

A before-and-after shot from Mytour Shopping editor: hair that was limp and frizzy transforms into wavy, voluminous locks after using the treatment.

Image credit: Mytour / Bek O'Connell

Ecoslay's Orange Marmalade curl definer, handmade in one of the founders' kitchens, takes a little time to ship but delivers outstanding results that make the wait worthwhile.

The iconic pump bottle of Ecoslay's Orange Marmalade, ready to define your curls.

Explore Ecoslay for your hair care needs.

Dyson's Air Wrap Complete is a six-in-one hair dryer and styler that works like magic (you’ve seen the TikToks, right?). It comes with a pre-styling dryer, two smoothing brushes, and two sizes of curling barrels—all using hot air to both dry and style your hair in one step, without any damage.

The Dyson Air Wrap Complete, complete with all its versatile attachments, ready to style your hair.

A model using the curl attachment of the Dyson Air Wrap to create flawless curls.

Find it on www.instagram.com, Nordstrom for more details and purchasing options.

After experiencing the Dyson Air Wrap (I own the previous version too), I can honestly say I'll never look back. This thing is on a whole new level (and it better be for over $500 of my hard-earned cash). My hair is thick with a mix of type 2/3 waves and curls (each strand has its own curl pattern), and the attachments make drying and styling so simple. The curls last for days! The way the air grips your hair while curling it is simply mind-blowing. It works at a safe, non-damaging temperature, so even with a style that holds strong for days, your hair remains healthy. After years of heavy balayage and frequent curling iron use, my curls have never looked better, and I only use this tool now.

Promising review: "I wanted this to fail. I was hoping to dislike it so I could return it without regret, but IT IS WORTH EVERY PENNY. My hair has never felt or looked this good. I’ve completely ditched my old styling tools. I recommend this to everyone!" —nicmspevock

Get it from Sephora or Nordstrom for $599.

14. SoCozy curl conditioning spray, which was originally designed for kids' curls but works for all ages! This leave-in conditioner moisturizes and enhances curl definition and elasticity with just a few quick spritzes. It’s perfect for both impatient kids and adults who are short on time.

www.amazon.com, www.amazon.com
A bottle of cold-pressed castor oil that many reviewers swear by for nourishing their scalps, strengthening hair, and stimulating growth at the roots. Just apply it directly to your dry scalp and hair roots, leaving it on for at least an hour or even overnight for maximum benefits.
Visit www.amazon.com for more information.
Bumble & Bumble's Surf-Styling leave-in treatment is the perfect solution for beachy waves—without the crunchy texture of salt sprays. It moisturizes, reduces frizz, protects against UV damage, and leaves you with soft, touchable waves.
Visit www.instagram.com for more inspiration.
Simply apply to damp hair, twist or braid it, and let it air dry for effortless waves! No heat required and free from silicones in the formula! Promising review: "Perfect for my thin, fine hair. It doesn't weigh my hair down, feel sticky, or look greasy. It leaves my hair soft, tames the broken ends from coloring, and adds a bit of volume to my naturally straight, flat hair." — javovo
Available at Sephora for $32.
Shea Moisture's manuka honey mask is enriched with nourishing ingredients like mafura oil, shea butter, baobab oil, African rock fig, and of course, honey! It’s designed to lock in moisture and enhance definition.
Available on Amazon.
A whipped leave-in conditioner infused with coconut water that smooths the outer cuticle of your hair, giving you an incredible shine without the frizz.
Available at www.amazon.com.
This curl butter is designed to soften, hydrate, and strengthen your hair while banishing dry frizz. Just apply and style as you like, and let the nourishing blend of mango and shea butters do the work.
Explore Curls Dynasty for more amazing products.
We’ve also put together a list of additional products for curly hair that you’ll love. Promising review: "Excellent product, love it! I’m a lifetime customer as long as the formula stays the same and they don’t sell out to a market that doesn’t understand our hair. I’ll continue supporting small Black-owned businesses. My suggestion: offer larger container sizes. I don’t mind paying more for a great product! Much success to you." —Kristal B. Available at Curls Dynasty for $14.99. Curls Dynasty is a Black woman–owned business that specializes in products for those transitioning to natural hair or already embracing their natural curls. No harsh ingredients, preservatives, or fragrances here!
A set of hair elastics with rubber treading to ensure they stay securely in place, even in the slipperiest hair or during your toughest workouts.
Available on Amazon.
The Revlon one-step hair-drying paddle brush that effortlessly detangles, dries, smooths, and blow dries curly hair—including type 4 curls and coils—in far less time than you'd expect.
Available at www.amazon.com.
A canister of the beloved Batiste dry shampoo (this version has a subtle fragrance) that adds texture and body to your second-day hair, while making oily, flat roots vanish.
Explore Batiste for dry shampoo solutions.
Batiste dry shampoo comes in a variety of scents, and this one has a barely fragranced formula, with subtle notes of citrus, leafy greens, and vanilla that won't overpower your perfume or cause headaches. Promising review: "I’ve tried dry shampoos from all price ranges, but I always return to this one! It has a mild scent and keeps my hair oil-free all day!" —Sprinkles. Available at Target for $11.49.
A scalp brush to help you recreate that incredible hair salon scalp massage at home. Not only does it feel amazing, but it also boosts circulation and helps remove buildup to keep your scalp healthy.
Visit Amazon for a wide range of products.
A five-in-one curling iron and wand set with interchangeable barrels to effortlessly create the curls of your Pinterest dreams, whether you're after loose waves or tight ringlets.
Available at www.amazon.com.
A bottle of Fanola purple shampoo designed to neutralize yellow tones and brassiness, perfect for platinum hair—just leave it on for one to three minutes for optimal results.
Available at www.amazon.com.
A boar-bristle teasing brush that effortlessly adds volume and lifts your hair to new heights with just a few strokes.
Available at Amazon or directly at www.amazon.com.
Living Proof's Full Volume & Texture Spray is honestly the best volumizing product around; it not only boosts volume but also ensures it lasts all day. It smells amazing, lasts forever, and leaves hair soft to the touch without any stiffness or crunchiness.
From the brand Living Proof, known for its high-quality haircare products.
A microfiber towel wrap designed to dry your hair quickly without causing damage or frizz. It buttons at the back to stay securely in place, even while you're applying skincare or makeup at the same time.
Available at Amazon.
A t-shirt hair towel you can use to scrunch your hair dry or wear as a wrap while your hair dries naturally, giving your curls more definition with less damage and frizz.
Check out Breezy Tee for high-quality hair care products.
Promising review: "I absolutely love this towel! It has noticeably sped up my drying time and reduced frizz. I’m hoping it helps with split ends too! I’ll definitely be ordering more." —Emily
Get it from Breezy Tee on Etsy for $27.50+ (available in various colors and styles, including a towel with a button and loop for easy wrapping).
Breezy Tee is a Black woman–owned business based in Portugal, with free shipping to the U.S.! You can also shop directly on their website.

A set of Kitsch satin scrunchies that act like a satin pillowcase — but for your hair on the go — to prevent frizz, breakage, and other hair damage.

Created by Mytour / Maitland Quitmeyer.
31. A nutrient-rich Tonymoly hair pack loaded with vitamins, essential oils, and shea butter to leave your hair smoother than ever. Big Ed from 90 Day Fiancé, this is what you should use instead of mayo.
Tonymoly
If you're not into mayo, don't worry — this product has the sweet scent of vanilla and macadamia nuts instead.
Promising review: "I bought this after reading the positive reviews. My already-processed hair was damaged further when I went to a colorist who over-processed it with bleach. I was desperate to find a mask to help my hair. After trying so many products, none of them worked like this one. It smells so good, like vanilla, and after just five minutes, my hair was way softer. I used it again a week later, and my hair continues to feel softer and more manageable. I highly recommend this for damaged, dry hair." —GP
Get it from Amazon for $16.
32. A Color Wow powder and brush set designed to cover up those grown-in roots instantly and add volume to your part or hairline — and it lasts until your next shampoo session!
Amazon
33. Wonder Curl's Get Set Jelly, enriched with aloe leaf juice and pro-vitamin B5, is formulated to define curls and coils while guarding them against humidity. Your curls will stay fresh, defined, and frizz-free all day (and even longer).
Wonder Curl
Testimonial: "I first tried this gel during my initial visit to a curly hair-focused salon. I had previously given up on gels for curl definition, as most of the ones I had tried would either flake off or leave my hair sticky and stiff. They were a nightmare. But this gel is a game-changer. It works exactly as promised—no flakes, no stickiness, no hard texture. I have a 4A curl pattern, and it defines my curls beautifully. I usually wear a wash-and-go style, and my curls stay defined until my next wash. Even after sleeping with a bonnet, my curls hold their shape, and I just refresh them with some homemade shea butter in the morning before work." —Angela Taylor
Get it from Wonder Curl for $15 (also available in a mini size).
Wonder Curl is a Black woman–owned brand, vegan, and packaged in eco-friendly materials! The Get Set Jelly was the first product created by owner Scarlett Rocourt, and it's still one of the brand's most popular items.
34. This set of apple cider vinegar shampoo and conditioner works wonders for both your hair and scalp. It helps remove product buildup, strengthens and softens your strands, and provides deep hydration with avocado and coconut oils.
www.amazon.com
35. Alternatively, for a deeply satisfying physical exfoliation, try Briogeo's Scalp Revival Micro-Exfoliating Shampoo. It's formulated with tea tree, coconut, and peppermint oils to calm and refresh your scalp.
www.amazon.com
36. A tourmaline deep waver hot tool that allows you to create everything from vintage 1920s finger waves to effortlessly tousled mermaid waves in no time at all.
Amazon, www.amazon.com, www.amazon.com
37. Big Sexy Hair's weightless volumizing and texturizing powder goes on translucent, giving you the voluminous hair of your dreams. It's also perfect for adding extra thickness to braids!
Amazon
38. This diffuser attachment features three adjustable air volumes and a deep bowl design that gently gathers your curls and waves, drying them in their natural shape. It helps reduce frizz, boosts definition, and enhances shine.
www.amazon.com, www.amazon.com
39. Olaplex 3, a restorative treatment that strengthens and re-bonds your color-treated or heat-damaged hair, leaving it healthier and stronger than ever. This product is a real game-changer.
www.amazon.com
40. This argan oil–infused cream gel defines curls and provides hold without the dreaded crunch. It helps fight frizz, leaving your hair bouncy and healthy, whether your curls are loose waves or tight spirals — and it's safe for color-treated hair!
www.amazon.com
41. This satin pillowcase helps maintain your hair's health while you sleep, reducing frizz and breakage compared to regular cotton or other fabric pillowcases. The result? Longer-lasting blowouts and less overall hair damage.
Amazon
42. This TikTok-famous honey-infused Gisou hair oil is adored by reviewers with all hair types for its ability to add moisture and shine without leaving behind a greasy or heavy feel. If you haven't yet added a hair oil to your routine, consider this your sign to try it out.
Sephora
Promising review: “This hair oil does EVERYTHING it says it does. Not only does it leave a great shine to your hair, but it also doesn’t weight it down at all. I’ve been using it for a few weeks now and I have noticed that my hair is drastically more shiny and less brittle looking. Also, the scent is absolutely divine and it does linger but don’t worry, it is not an overwhelming scent. For reference, I have thick 3b-3c curly hair. P.S., the packaging is super beautiful so this product is a win-win!" —MariahSantiago
Get it from Sephora for $46 (also available in a mini ($25) and value ($87) size).
43. A cult favorite Briogeo Don’t Despair, Repair! mask to take deep conditioning to a deeper level. The blend of rosehip oil, algae extract, B vitamins and more boosts strength, shine, and moisture levels, AND reduces breakage. That's getting the job done.
Sephora, Sephora
Promising review: "This product has worked wonders for my 4c hair. I use it once a week for an hour, and it truly works! While it's a bit expensive, it’s definitely worth the investment because it makes styling so much easier — all the tangles vanish, leaving my hair shinier, fuller, and as soft as a pillow." —slamarr
Promising review: “I really love this product. It makes my hair feel smooth and look healthy. My hair is fine, which tends to get split ends and greasy quickly. This product helps with dryness without leaving any greasy residue. I’ve bought it several times and will keep purchasing it." —vipie
Get it from Amazon or Sephora for $39 (mini size available for $15 and value size for $124).
By the way, Briogeo is a Black woman-owned brand!
44. A set of sponge rollers to create (heat-free!) curls and volume in your hair. If you’ve seen those vintage-inspired hair sets on TikTok, this is a great way to start trying them out.
www.amazon.com
45. Or try a heatless curling rod headband that you can wrap your hair around before bed to wake up with soft, bouncy waves — without the need for a blow-dry. It can even help prolong the life of your blowout!
www.amazon.com, Amazon
Prepare to achieve your best hair ever.
Paramount Pictures

The reviews in this post have been shortened and/or modified for clarity and brevity.

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