Buzz
A L'Oreal *eight-second* lamellar water rinse-out treatment that users rave about for its ability to bring unparalleled shine, smoothness, and an overall "is this really my hair?!" effect.
A beloved Wet brush, adored by many for a reason. It easily detangles even the most stubborn knots...WITHOUT pulling hair from your scalp.
Alternatively, an ergonomically crafted detangling brush with cone-shaped bristles that work by pulling tangles apart sideways, not down. It's a miracle for all hair types, from thick, coily hair to the finest strands!
A Kiss Instawave automatic curling iron that rotates to form curls or waves in just seconds. Simply press the button and watch as it works its magic.
Alternatively, a 42-pack of curling rods that can be used on both wet or dry hair to create stunning *no-heat styles* for all hair textures. Beautiful twists and curls are just one night away. Simply wrap your hair around the rod, twist it into a loop, c- or s-shape, and... then sleep on it!
A nourishing blend of oils, including avocado, castor, argan, and olive, designed to encourage hair growth, prevent breakage and split ends, and seal in moisture — all within a single episode of your favorite sitcom. Simply leave it in under a cap and heat for 20 minutes.
A Living Proof de-frizzing spray that softens hair between washes, cutting down frizz by up to **92%** while offering UV protection, and without creating a lot of buildup.
This product is formulated with a five-oil blend that mirrors your hair's natural oils, leaving your strands feeling soft and healthy, not greasy. Plus, it works wonders on curly hair! 🙌
Promising review: "First off, my hair is naturally wavy and frizzy. I live in the tropics, in South Florida, where we practically invented frizz! I usually get a salon keratin treatment every couple of months to keep my hair smooth and shiny, but I’m well overdue. Well... this product is absolutely amazing! Yes, after being outside in the humidity for a while, frizz starts to return (let’s be real!)... BUT, all I need to do is brush my hair again to re-activate the product and it’s smooth again; reapplication is unnecessary! I am LIVING PROOF this product is revolutionary. Ha Ha. I’ve even postponed my salon keratin treatment while I try more products from this game-changing line." —JillinWPB
Get it from Amazon or Sephora for $29 (also available in a smaller size at Sephora).
A set of virtually indestructible hair ties designed specifically for long, thick, and/or curly hair. No slipping, no stretching, and no damage to your strands.
A volume-boosting Neutrogena exfoliating clarifying shampoo you can use every few washes to clear away product residue and buildup from styling. Reviewers with oily and/or fine hair absolutely love it!
Alternatively, for curlier or drier hair types, a tea tree oil clarifying shampoo designed to eliminate buildup from water, dirt, oil, and other hair products without drying or stripping your hair. Use it every few washes, and your products will work better.
An Elizavecca collagen-infused protein treatment that serves as an intense at-home mask, making your strands look and feel less damaged in just five minutes. It’s like a time machine for your hair.
A bottle of Ecoslay's Orange Marmalade, a curl definer handmade in one of the founders' kitchens. It may take some time to arrive, but the results will make it worth the wait.
One of my best friends gave this a try after seeing all the buzz online, and when she sent me a photo showing the definition and shine her curls had, I was blown away. The definition was next level.
Promising review: "This is a legit holy grail product, it’s absolutely incredible. I have mixed high-low porosity 3a-b curls. After damaging them with heat for the past 15 years, I’ve been experimenting with the CGM, and this is the best styling product EVER. It creates a solid cast, amazing definition and shine, and my curls are soft and bouncy. There’s minimal stickiness, and it doesn’t weigh my curls down. Seriously, this product is everything." —Anya Linda
Get it from Ecoslay for $10+ (available in three sizes, including refill pouches to reduce packaging).
Ecoslay is a Black-owned business, and as mentioned, their products are handmade in the founder Aria’s kitchen, using sustainable ingredients that are good for both you and your hair.
13. A bottle of cold-pressed castor oil that reviewers swear by to nourish their scalps, strengthen and promote hair growth right at the root. Just apply it directly to your dry scalp and hair roots and leave it on for at least an hour (or overnight!).
14. Bumble & Bumble's Surf-Styling leave-in treatment gives you the beachy waves you crave, but without any of the crunchiness often caused by salt sprays. This treatment moisturizes, fights frizz, and shields against UV damage, all while delivering soft, touchable waves you’ll love.
Simply apply to damp hair, twist or braid, and allow to dry naturally for effortless waves! No heat required, and the formula is free from silicones!
Promising review: "Perfect for my fine, thin hair. It doesn’t weigh my hair down, feel sticky, or appear greasy. It makes my hair soft, tames those pesky broken ends from coloring, and adds a bit of fullness to my naturally straight, flat hair." —javovo
Get it from Sephora for $30.
15. A Shea Moisture Manuka honey mask packed with nourishing ingredients like mafura oil, shea butter, baobab oil, African rock fig, and honey (of course!) to lock in moisture and definition.
Promising review: "This is the best deep conditioner! It leaves my curly hair so soft, it’s amazing. I hope they never stop making this!! This is the best one I’ve tried, I’ve tried them all!!!!" –Kyrashalise
Get it from Target for $13.79.
16. A Living Proof perfector that you can comb through your hair, where it will fully absorb into your strands overnight, boosting shine, manageability, and softness. Style as desired when you wake up (or wash it out)!
The effects will last throughout the week, sealing your hair's cuticle with a mix of amino acids, conditioners, and antioxidants.
Promising review: "I was doubtful because not many products work well on my coarse wavy hair, BUT this one is a game-changer! I apply it to damp hair at night, sleep with it in, and wake up with much smoother, softer, and more manageable hair!" —AlanaR
Available from Amazon or Sephora for $29.
17. A whipped leave-in conditioner containing coconut water that smooths the outer cuticle of your hair, bringing out a shiny, frizz-free look — with shine as the star of the show.
18. A gentle edge brush featuring a comb on one side and a boar bristle brush on the other, designed to help shape and smooth your edges for a flawless finish.
19. A curl butter that works to soften, hydrate, and fortify hair while bidding farewell to dryness and frizz. Simply apply and style, and let the combination of mango & shea butters do the heavy lifting.
We also have a selection of even more products for curly hair.
Promising review: "Excellent product, I absolutely love it! I'll be a lifetime customer as long as the formula stays the same and it doesn't fall into the hands of people who don't understand our hair. I will continue to support small Black-owned businesses. A suggestion... offer larger container sizes. I’m happy to pay more for a great product! Wishing you much success." —Kristal B.
Get it from Curls Dynasty for $14.89.
Curls Dynasty is a Black woman–owned business, dedicated to creating products for those transitioning to natural hair or already rocking it naturally. No harsh ingredients, preservatives, or fragrances here!
20. A pack of hair elastics with rubber treading designed to keep them securely in place, even on the slipperiest hair or during the most intense workouts.
A Revlon one-step hair-drying paddle brush that works wonders on curly hair, including type 4 curls and coils. It detangles, dries, smooths, and gives a blowout in significantly less time than you'd expect.
Alternatively, try the Revlon one-step drying brush with its oval barrel design, perfect for getting close to the scalp, achieving smooth hair, and lifting the roots for added volume, without the hassle of using a separate brush and blow-dryer.
A fan-favorite Batiste dry shampoo in a canister that offers a subtle fragrance to refresh your day(s)-old hair, adding texture and volume while making oily, flat roots a thing of the past.
A scalp brush designed for those who want to recreate that luxurious hair salon scalp massage in the comfort of their home. Not only does it feel *amazing*, but it also promotes scalp health by boosting circulation and clearing away buildup.
A versatile five-in-one curling iron and wand set featuring interchangeable barrels, making it easier than ever to achieve those perfect Pinterest curls you've always dreamed of.
A bottle of Fanola purple shampoo, designed to eliminate yellow tones and brassiness in platinum hair — all within one to three minutes.
A boar-bristle teasing brush designed to lift your hair to new heights with just a few effortless strokes.
Living Proof's Dry Volume Blast is widely considered one of the top volumizing products. It smells amazing, offers long-lasting effects, and keeps your hair soft and touchable, without any stiffness or crunch.
A microfiber towel wrap designed to dry your hair faster than ever, without causing damage or frizz. It easily buttons at the back, ensuring it stays securely in place while you multitask with your skincare or makeup routine.
Alternatively, try a t-shirt hair towel that helps scrunch your hair dry or serves as a hands-free wet hair wrap, allowing your curls to look even more fabulous than usual — with less frizz and damage.
Promising review: "I absolutely adore this towel! I've already noticed it dries my hair faster and reduces frizz. I'm hoping it helps with split ends too. I’ll definitely be ordering more." —Emily
Get it from Breezy Tee on Etsy for $25.50+ (available in a variety of colors and styles, including a towel with a button and loop for easy wrapping).
Breezy Tee is a Black woman–owned business based in Portugal, and they offer free shipping to the U.S.! You can also shop directly on the Breezy Tee website.
A set of Kitsch satin scrunchies that function just like a satin pillowcase — but portable — to help reduce frizz, breakage, and other types of hair damage on the go.
A 48-hour, high-control hairspray that laughs in the face of the weather forecast. Humidity doesn’t stand a chance against this spray. And the scent? Reviewers *love* it too!
An HSI ionic straightener priced under $50 — yet performs just as well as high-end models. Did I mention it has over 55,000 five-star reviews?
A Tonymoly hair pack packed with vitamins, nourishing oils, and shea butter to make your hair softer than ever. Big Ed from 90 Day Fiancé, maybe skip the mayo and give this a try instead.
Get it on Amazon for $16.
