Buzz
1. A L'Oreal *eight-second* lamellar water rinse-out treatment loved by reviewers for giving hair unbeatable shine, softness, and that jaw-dropping 'is THIS my hair?!' effect.
2. A highly popular Wet Brush with a dedicated fanbase for a reason. It effortlessly detangles even the most stubborn hair...WITHOUT causing any damage to your scalp.
3. An ergonomically-designed detangling brush with cone-shaped bristles that gently separate tangles sideways instead of tugging them down. A miracle tool for everything from thick, coily hair to the finest strands!
4. A Kiss Instawave automatic curling iron that effortlessly rotates to create curls or waves in seconds. Just press the button and let the magic happen.
5. A 42-pack of curling rods that work wet or dry to create stunning *no-heat styles* on any hair type. Beautiful curls and twists are just one sleep away. Simply wrap your hair, twist the flexible rod into a loop, c-, or s-shape, and sleep on it!
6. A nourishing blend of oils, including avocado, castor, argan, and olive, designed to promote hair growth, reduce breakage, prevent split ends, and lock in moisture — all in the time it takes to watch an episode of your favorite sitcom. Simply leave it on under a cap and heat for 20 minutes.
Kinky Tresses is a Black woman–owned brand that specializes in natural hair products — all of which are non-toxic and cruelty-free. The founder, a former lab scientist, ensures that you'll get top-notch results.
Customer Review: "This oil truly exceeded my expectations. I always thought all oils were the same, but there's something about this unique blend that really works wonders on my hair. Despite being an oil, it makes my hair feel incredibly hydrated — I can't quite explain it. It just works. I now buy three bottles at a time." —Candice K.
Available for purchase at Kinky Tresses for $12.99.
7. A Living Proof de-frizzing spray that softens hair between washes, reducing up to **92%** of frizz while also offering UV protection — all without leaving a heavy product buildup behind.
This spray uses a blend of five oils that mimic your hair's natural oils, ensuring softness and health without the greasy feel. Plus, it works wonders on curly hair! 🙌
Customer Review: "Let me tell you, my hair is naturally wavy and super frizzy. I live in the tropics, and in South Florida, we basically invented frizz! I normally get a salon keratin treatment every couple of months to keep my hair smooth and shiny, but I’m way overdue. And wow! This product is incredible! Yes, after being outside in the humidity for a while, those frizzies start to pop up (let’s be honest!), but all I need to do is run a brush through it again to reactivate the product, and voila! No reapplying necessary. I’m LIVING PROOF this is a game-changer. Haha. I’ve skipped my keratin treatment to try more products from this amazing line!" —JillinWPB
Get it from Sephora for $15+ (available in two sizes).
8. A set of practically indestructible hair ties made especially for long, thick, or curly hair. No slipping, no stretching, and no hair damage.
9. A volume-boosting clarifying shampoo that you can use every few washes to clear away product buildup and styling residue that’s accumulated over time.
Customer Review: "My hair feels so fresh and clean, no residue left behind. It cleans better than any shampoo I’ve ever tried. This is going to be my staple shampoo from now on. Thanks for making such an amazing product." –Debbie Do
Get it from Target for $8.79.
This shampoo does contain sulfates, so it can be a bit drying — use it in moderation or consider a hydrating clarifying shampoo if you have curlier or drier hair types.
10. An Elizavecca collagen-infused ~protein treatment~ that works as an intense at-home mask to restore your hair and make it look and feel healthier in just five minutes. It’s like a time machine for your hair, seriously.
11. A bottle of Ecoslay's Orange Marmalade, a curl defining product *handcrafted* in one of the founder's kitchens. It might take a little while to get to you, but trust me, it’s worth the wait for the results.
Ecoslay is a Black-owned company, and as I mentioned earlier, the products are handmade in the founder Aria's kitchen, using sustainable ingredients that are both good for you and your hair. One of my best friends tried this after seeing all the buzz online, and when she sent me a photo of her curls, I was amazed. The definition and shine were out of this world.
Customer Review: "This is a legit holy grail product. I have mixed high-low porosity 3a-b curls, and after years of heat damage, I started the CGM and this is hands down the best styling product I’ve ever used. It gives me solid hold, fantastic definition and shine, and my curls are bouncy and soft. Minimal stickiness, and it doesn’t weigh my curls down. Seriously – this stuff is everything." —Anya Linda
Get it from Ecoslay for $10+ (available in three sizes and packaging options).
12. A bottle of cold-pressed castor oil that reviewers rave about for nourishing their scalps, strengthening hair, and promoting growth at the roots. Simply apply it to your dry scalp and hair roots and leave it in for at least an hour (or overnight!).
Bonus: Castor oil is also fantastic for promoting eyelash and eyebrow growth and can even be used on your skin!
Customer Review: "Finally, something that works for my ultra-sensitive scalp. I do a "hair mask" twice a week with this and my scalp has improved so much — no more itchiness or dandruff. It also leaves my hair incredibly soft. I even use it for eyebrow and eyelash growth! This oil can do it all, and it's a great deal. The bottle lasts for ages!" –NC
Get it from Ulta Beauty for $7.99.
13. Bumble & Bumble's Surf-Styling leave-in treatment gives you the perfect beachy waves without the crunch of traditional salt sprays. It hydrates, fights frizz, and shields your hair from UV damage, all while leaving you with soft, touchable waves.
Simply apply to damp hair, twist or braid it, and let it air-dry for effortless, natural waves! No heat or silicones required!
Customer Review: "This is perfect for my fine, thin hair. It doesn’t weigh my hair down, feel sticky, or make it look greasy. It leaves my hair soft, smooths out the broken ends from coloring, and adds a slight fullness to my otherwise straight and flat hair." —javovo
Get it from Sephora for $32.
14. A Shea Moisture manuka honey mask enriched with nourishing ingredients like mafura oil, shea butter, baobab oil, African rock fig, and, of course, honey to lock in hydration and enhance curl definition.
Customer Review: "This is hands down the best deep conditioner I’ve ever tried! It leaves my curls incredibly soft. I truly hope they never stop making this! It’s the best of the bunch!" –Kyrashalise
Available at Target for $12.59.
15. A Living Proof perfector that absorbs fully into your hair overnight, boosting shine, manageability, and softness. Just style in the morning (or rinse it out if you prefer) and enjoy your transformed strands!
This treatment seals your hair’s cuticle for up to a week, thanks to its rich blend of amino acids, conditioners, and antioxidants.
Customer Review: "I was doubtful at first since most products don’t work on my coarse, wavy hair, but I’m in love with this! I apply it to damp hair before bed, and when I wake up, my hair is smoother, softer, and so much more manageable!" —AlanaR
Get it from Sephora for $29.
16. A luxurious whipped leave-in conditioner enriched with coconut water to smooth your hair’s cuticle, giving you intense shine and frizz-free perfection.
17. A precision edge brush with a comb on one side and a boar bristle brush on the other, designed to smooth and shape your edges to perfection for a polished look.
18. Or try a hair finishing stick that will smooth down those stubborn flyaways and baby hairs that always escape your perfectly polished hairstyle every morning.
19. A pumpkin and mint deep conditioning masque designed to repair and hydrate dry, damaged curls. Simply apply it to damp hair (section by section), leave it on for 10-30 minutes depending on your hair’s dryness and damage, then rinse it out to lock in moisture before going about your day.
Curls Dynasty is a Black woman–owned brand dedicated to creating products for those transitioning to or already embracing their natural curls. Their products are free from harsh chemicals, preservatives, and fragrances. Plus, we’ve also got a list of even more curly hair essentials to try!
Promising review: "This is such a great product! It makes my hair feel so smooth, soft, and healthy. After just one use, my curls were bouncy and shiny. I’m definitely coming back for more! Thank you for such a great product." –Clara Ewah
Get it from Curls Dynasty for $15.99.
20. A set of hair elastics with rubber tread designed to keep your hair firmly in place, even during the most intense workouts or with the slipperiest hair types.
21. The Revlon one-step hair-drying paddle brush that detangles, dries, smooths, and gives your curly hair (even type 4 curls and coils) a perfect blowout in a fraction of the time you’d expect.
22. Or try the Revlon one-step drying brush with its oval-shaped barrel, allowing you to get closer to your scalp for smooth, voluminous roots without the hassle of juggling a brush and blow dryer simultaneously.
23. A canister of beloved Batiste dry shampoo to add texture and volume to your day-old hair, instantly erasing oily, flat roots.
24. A scalp brush for anyone who wants to recreate that soothing salon scalp massage at home. Not only does it feel amazing, but it also boosts scalp health by improving circulation and removing product buildup.
25. A five-in-one curling iron and wand set with interchangeable barrels, allowing you to achieve the perfect curls you've always pinned on your Pinterest boards.
26. A bottle of Fanola purple shampoo designed to neutralize yellow and brassy tones, perfect for platinum hair — all within one to three minutes.
27. A boar-bristle teasing brush that effortlessly lifts your hair to new heights with just a few strokes.
28. A texture-enhancing Bumble and Bumble styling cream crafted for air-drying your hair — ideal for those days when it's simply too hot to break out the hot tools.
This product comes in two formulas: one designed for fine hair and the other for thick hair!
Promising review (for fine hair version): "I have thin, color-treated hair, and I could never let it air-dry. I always had to blow-dry my hair to make it look halfway decent. But with this product, I can let my hair air-dry and it looks like I just blow-dried it!! I’m obsessed with this product!" —Joann Gram
Pick it up from Sephora for $32 (thick hair here, fine hair here).
29. A microfiber towel wrap designed to dry your hair faster without causing damage or frizz. Plus, it has a convenient button loop in the back to keep it securely in place while you multitask with skincare or makeup.
30. Alternatively, a t-shirt hair towel that helps you scrunch your hair dry or use as a hands-free wrap for drying your wet curls — giving you gorgeous curls with less frizz and damage in the process.
Promising review: "I absolutely love this towel! I've already noticed how much faster it dries my hair and how much less frizz I have. I'm hopeful it’ll help with split ends too! I'll definitely be buying more." —Emily
Get it from Breezy Tee on Etsy for $26.50+ (available in various colors and styles, including a towel with a button and loop for easy wrapping).
31. A set of Kitsch satin scrunchies designed to work just like a satin pillowcase — but for your hair on the go — helping to prevent frizz, breakage, and other hair damage.
32. Or try a set of TikTok-famous large matte claw clips to keep your hair off your face and neck, without the risk of breakage and discomfort that often come with regular hair ties.
33. A 48-hour, high-control hairspray that's immune to the weather forecast. Humidity doesn’t stand a chance against this spray. Plus, the scent is a big hit with reviewers!
34. A budget-friendly HSI ionic straightener under $40 that performs just as well as the pricey ones. Oh, and it has over 44,000 five-star reviews!
35. A nourishing Tonymoly hair pack packed with vitamins, oils, and shea butter, leaving your hair softer than ever. Big Ed from 90 Day Fiancé, maybe skip the mayo next time?
If mayo's not your thing, don't fret — this one smells like vanilla and macadamia nuts instead.
Promising review: "I bought this after reading the reviews. I recently had my already double-processed hair over-highlighted by a colorist, who completely overdid it and left my hair bleached blonde, damaged, and dry. I was practically in tears. Looking for a product to rescue my poor hair, I came across this mask. I've tried so many products, but nothing worked as quickly or effectively as this. I used a clarifying shampoo first, followed by this pack. It smelled lovely, like vanilla! After just 5 minutes, my hair was way better. A week later, it’s softer and more manageable. I highly recommend this for dry, damaged hair." —GP
Get it from Amazon for $16.
36. A Color Wow powder and brush duo to instantly cover up your roots and add fullness to your hair. It’ll last until your next wash!
37. Wonder Curl's Get Set Jelly with aloe leaf juice and pro-vitamin B5 to define and hold your curls and coils, keeping them frizz-free and defined all day (and even longer).
Wonder Curl is a brand owned by a Black woman, vegan-friendly, and comes in eco-conscious packaging! The Get Set Jelly was the first product created by owner Scarlett Rocourt and remains one of the brand's top-sellers.
Promising review: "I was introduced to this gel during my first visit to a salon that specializes in curly hair. Honestly, I had nearly given up on gels to define my curls in the early stages of my natural hair journey because the gels from most stores would either flake badly or leave my hair sticky and stiff. They were horrible. But this gel is different. It works as promised, with no flaking, stickiness, or crunchiness. My curl pattern is 4A, and this gel does an excellent job of defining my curls. I wear a wash-and-go, and my curls stay defined until I wash my hair again, even after they get flattened overnight due to my bonnet. I use homemade shea butter to stretch my hair again. No more fighting with my hair before work." —Angela Taylor
Available from Wonder Curl for $5+ (with two size options).
38. This set of apple cider vinegar shampoo and conditioner is designed to treat both your hair and your scalp. It helps eliminate product buildup, strengthens and softens your strands, and hydrates with avocado and coconut oils.
39. This Aussie deep conditioner works in just three minutes (ideal for a quick in-shower karaoke session) to rejuvenate the driest hair, detangle, and add volume and shine, thanks to jojoba and avocado oils!
40. This tourmaline deep waver styling tool creates everything from vintage 1920s finger waves to effortlessly tousled mermaid hair in a flash.
41. Big Sexy Hair’s weightless volumizing and texturizing powder goes on seamlessly and translucent, giving you the bigger, bouncier hair you've always wanted. It's also fantastic for adding fullness to braids!
42. This diffuser attachment gently gathers curls and waves, drying them in their natural pattern, while reducing frizz and boosting both definition and shine.
43. Olaplex 3 is a strengthening and re-bonding treatment designed for color-treated or heat-damaged hair, restoring its health like never before. This product is truly a game-changer.
44. This argan oil-infused cream gel defines curls and provides hold without the unwanted crunch. It helps combat frizz, allowing your hair to bounce freely, whether your curls are loose waves or tight spirals — and it’s safe for colored hair!
45. This satin pillowcase helps maintain hair health overnight, reducing frizz and breakage compared to regular cotton or other fabric pillowcases — resulting in longer-lasting blowouts and less hair damage over time.
46. This honey-infused hair oil is made from sustainably sourced ingredients, providing your hair with a burst of hydration and a radiant shine.
Promising review: “I’ll be honest: I bought this because of TikTok. I have somewhat frizzy hair with a lot of volume, but my strands are thin and fragile. I’ve tried Aveda oil treatments, leave-ins from so many brands, and they all leave my hair feeling heavy and coated. This oil is my absolute favorite hair product ever. It has replaced a mix of other products, becoming the only thing I use in my hair after a shower. I also use it before brushing, before styling, and even after styling to make curls silky and straight hair sleek. It’s incredibly lightweight, even on third-day hair. The bottle lasts a long time, and I’m amazed at how good it is because I know I’ll be buying the full size once I run out of this one.” –Marnakatj
Available from Sephora for $25+ (with three size options).
47. This post-wash shine mask is perfect for days when your hair looks dull and you need a quick fix to restore its vibrancy.
48. The cult-favorite “Don’t Despair, Repair!” mask from Briogeo — because who wouldn’t want their hair to feel stronger and nourished? This treatment is truly a treat for your locks.
This mask is packed with clean ingredients, such as rosehip oil for hydration and frizz control, algae extract for essential minerals and antioxidants, and B-Vitamins to improve texture and protect against future damage. Don't forget to check out other product recommendations to nourish damaged hair.
Promising review: “Wow... just two uses of the Briogeo 'Don’t Despair, Repair!' Deep Conditioning Mask and my hair is healthier, deeply hydrated, and frizz-free with lots of shine! I love that ALL of their products are vegan, cruelty-free, and gluten-free, plus they’re clean, natural, and effective — that’s AMAZING! I’m super impressed and highly recommend it.” –Lisak74
Available at Sephora for $15+ (in three sizes).
49. A set of large velcro rollers for effortless, heatless hairstyling that really works. Simply section your hair, roll each part, secure with the included clips, and wait. You’ll have bouncy, voluminous hair in no time!
50. A Moroccanoil foam mousse, which we've crowned a "Holy Grail Product." This mousse enhances volume, adds shine, and defines waves and curls without making your hair feel heavy.
Get ready for your best hair yet.
The reviews in this article have been shortened and/or modified for better clarity.
