Buzz
Photo: PinterestPinterest has recently released its 2025 Annual Trend Report, highlighting a year dedicated to self-expression and innovative aesthetics. From daring makeup looks to whimsical fashion and sustainable styles, there’s inspiration for everyone. As we approach the new year, these Pinterest-forecasted trends are poised to take over the fashion and beauty scene in 2025.
Dive into the top six trends transforming the industry, backed by Pinterest search data that confirms their growing popularity.
1. Moto Boho
Courtesy of PinterestTraditional boho is out; Moto Boho is in. Pinterest searches for moto boots outfits (+445%) and boho fits (+755%) show users embracing a blend of rugged and free-spirited fashion. Combining flowing skirts with bold leather accents, this trend merges toughness and elegance for a look that’s both stylish and laid-back.
2. Cherry Coded
Courtesy of PinterestSweet, tangy, and undeniably stylish, cherry-inspired hues are set to dominate 2025. Searches for cherry-themed aesthetics skyrocketed by +325%, as Pinterest users incorporate this trend into their lives through cherry-toned makeup, clothing, and accessories. Experiment with a shiny cherry-red lip paired with understated makeup for a modern twist on timeless elegance, or infuse your wardrobe with this lively shade for a fun and bold statement.
3. Aura Beauty
Courtesy of PinterestIf makeup could mirror your emotions, 2025 would be its defining moment. This trend focuses on vibrant shades that enhance your individuality. Searches for aura-effect looks (+35%) and golden aura-inspired styles (+75%) are climbing, while full-color eye makeup saw an impressive +365% surge. Beauty enthusiasts of all ages are adopting this daring, monochromatic aesthetic that exudes confidence from every angle. Discover your aura and let your makeup express your personality.
4. Goddess Complex
Courtesy of PinterestThis year, unleash your inner divine energy. From goddess braids (+60%) to radiant golden facials, Pinterest users are embracing feminine strength through luminous, otherworldly beauty styles. Goddess nails (+760%) are becoming the go-to manicure, perfectly complementing luxurious fabrics and bold gold details. It’s a harmonious blend of sophistication and empowerment.
5. Sea Witchery
Courtesy of PinterestEmbrace your inner sea enchantress with this captivating, mystical aesthetic. Dark siren makeup (+695%) and tousled wet hair (+80%) are central to this trend, evoking the allure of the ocean and otherworldly charm. From mermaid-themed nails (+65%) to flowing, dreamy outfits, this style is rapidly gaining popularity among beauty enthusiasts.
6. Fisherman Aesthetic
Courtesy of PinterestCaptivated by style? The Fisherman Aesthetic captures the relaxed allure of seaside life while seamlessly integrating into contemporary fashion. Searches for cable knit sweaters (+110%) and raincoat-inspired outfits (+35%) underscore the key elements of this trend, while fisherman sandals (+30%) and whimsical sardine tattoos (+80%) add a touch of unique flair.
