Buzz
Photo: Natalia Serenko/Getty ImagesWe've already consulted experts about the top Halloween costume trends for the year, but what do regular users think? Pinterest search data reveals rising Halloween trends that we can start pinning and replicating as they gain viral momentum.
To streamline the process, Pinterest has unveiled its new Halloween Trends Report for 2024. This guide highlights the most in-demand costumes, makeup styles, and decorations to help you transform everything from your home to your appearance this spooky season.
1. Gothic Glam
Halloween can be whimsical with pinks, sparkles, and fairy vibes, but let’s be honest—it’s typically pretty eerie. The more dramatic and smoky your Halloween makeup is this year, the better. Draw inspiration from anime or add a few bloodstains to your Victorian-inspired glam to keep things on trend.
| Search Terms | Increase |
|---|---|
| Clown makeup looks | +1,870% |
| Sakuna makeup | +1,655% |
| Romantic gothic makeup | +710% |
| Soft Vampire makeup | +475% |
| Goth guy makeup | +290% |
| The crow makeup | +275% |
| Zombie makeup ideas | +230% |
| Scary makeup looks | +60% |
2. It Girl Costumes
Looking for a Halloween costume that truly stands out? Turn to your Instagram feed. Some of the most popular pop stars and influencers are dominating Pinterest searches with costumes that perfectly mirror their iconic styles.
| Search Terms | Increase |
|---|---|
| Charli XCX makeup | +2,345% |
| Jhene Aiko makeup | +360% |
| SZA costume | +110% |
| Kesha Halloween costume | +510% |
| Ariana Grande Bunny costume | +460% |
| Sabrina Carpenter Halloween | +215% |
| Priscilla Presley costume | +140% |
| Olivia Rodrigo Halloween costume | +170% |
| Amy Winehouse Halloween costumes | +110% |
3. Beastly Beauty
This Halloween trend draws heavy inspiration from Beauty and the Beast. It's your chance to blend a love for animals with artistic expression. When crafting your "beastly beauty" look, keep in mind: ethereal, vibrant, and playful.
| Search Terms | Increase |
|---|---|
| Leopard print makeup | +670% |
| Cheetah print makeup | +570% |
| Bunny makeup look | +445% |
| Deer makeup | +206% |
| 3D Halloween nails | +150% |
| Zebra Halloween costume | +135% |
| Siren makeup | +120% |
| Cheshire Cat makeup | +55% |
| Fox makeup look | +55% |
4. Main Character Costumes
"It Girl" costumes were all about real-life icons, but what about your favorite fictional characters? This year, Pinterest users are flocking to nostalgic Game of Thrones (or House of Dragons) looks and Elle Woods' bunny costumes. A new and unexpected contender making waves is a reality TV favorite: Love Island cast member costumes.
| Search Terms | Increase |
|---|---|
| Wicked Halloween costume | +890% |
| Mean Girls Santa Costume | +450% |
| Dune costume | +280% |
| Cleo Denile costume | +450% |
| Carrie Bradshaw costume | +130% |
| Clawdeen wolf costume | +200% |
| Love Island Halloween costume | +440% |
| House of the Dragons costume | +415% |
| Bratz Halloween costume ideas | +395% |
| Elle Woods bunny costume | +110% |
5. Spooky Sports
Halloween coincides with football season (Dallas Cowboy cheerleader costumes leading the pack), but don’t stop at typical sports attire. Motorsports have surged in popularity on social media, and F1 driver costumes are quickly catching up. You could also stay ahead of the curve by dressing up as your favorite Olympian.
| Search Terms | Increase |
|---|---|
| Dallas Cowboys cheerleaders costumes | +550% |
| Racecar driver costume | +410% |
| Sports costumes ideas | +265% |
| Rhythmic gymnastics costumes | +130% |
| F1 driver costume | +85% |
| Boxing costume | +55% |
| Figure skating costume | +50% |
6. Couple and Bestie Costumes
Halloween costumes with your best friend or partner is a classic tradition. Embrace some ‘90s nostalgia by channeling the Spice Girls or Charlie’s Angels. Or, for something more recent, try Glinda and Elphaba from Wicked.
| Search Terms | Increase |
|---|---|
| Shark Boy and Lava Girl costumes couple | +4,245% |
| Queens of Hearts and Alice costumes | +155% |
| Blink 182 costumes | +95% |
| Spice Girls costume | +135% |
| Glinda and Elphaba costume | +770% |
| Beetlejuice costume family | +130% |
| Joker and Harley Quinn costume couple | +100% |
| Cheetah girls costume | +47% |
| Charlies angels costume | +460% |
| Serena and Blair costume | +60% |
7. Vintage Halloween Decor
Thrifting vintage decor has become a favorite pastime for millennials and Gen Z, and it doesn't stop with everyday items. When hunting for second-hand treasures, look for spooky, charming pieces from the ‘70s to the ‘90s to relive the spirit of past Halloweens.
| Search Terms | Increase |
|---|---|
| Vintage Halloween | +50% |
| 70s Halloween | +50% |
| 90s Halloween decorations | +140% |
| Hippie Halloween decor | +190% |
| Disco Halloween decor | +175% |
| Boho Halloween | +85% |
