9 Fashion Trends Set to Dominate 2024, According to Fashion Experts

1. Sharp Preppy

After the 'covid years' allowed us to embrace full goblin mode and cozy loungewear, fashion experts now predict a major shift away from ultra-casual styles.

"Expect to see sleek silhouettes and touches of prep and refinement," shares Niki English, a stylist and apparel designer with over 15 years of industry expertise. "Oversized suits in bold hues, paired with the resurgence of the polo shirt, reflect a growing preference for a crisp, timeless look."

2. Subtle Luxury

Alongside the polished preppy look is quiet luxury, a style focused on wearing items that exude sophistication and quality without being ostentatious. This trend emphasizes impeccable tailoring and premium materials over flashy logos. Also known as 'old money style,' you can embrace this 2024 fashion trend with accessories like handbags, jewelry, and footwear.

3. Eclectic Grandpa

It's time to say goodbye to coastal grandma and welcome a new style icon: the eclectic grandpa. "Picture vintage streetwear, stylish cardigans, and one-of-a-kind custom clothing," says Sydney Stanback, Pinterest's global trends and insights lead. She points out that search terms like "grandpa style" and "eclectic clothing style" are seeing impressive surges of +60% and +130%, respectively.

4. Hyperfeminine

If the grandpa style isn't for you, then perhaps the hyperfeminine looks of 2024 will catch your eye. Ultra-girly aesthetics are taking over, inspired by coquette core, Barbie, ballet, and cottagecore vibes. Expect to see lots of pink, lace, bows, pastels, and floral prints.

5. Volume & Shapes

Say goodbye to tight skinny jeans and cropped jackets—2024 fashion is embracing experimentation with volume, length, and shape. Get ready for exaggerated silhouettes with long dresses, oversized long-line jackets, and even drop-waist dresses making a strong comeback.

"Wide-leg denim is making way for more fitted pants, often crafted from flowing materials like cupro, gabardine, and even sateen for a subtle sheen," says English. "Pair these with a coordinating blazer for a complete look."

6. Jelly Fashion

The influence of ‘90s fashion continues strong into 2024, with jelly accessories making a major comeback. "In 2024, everything from our fashion to our daily lives will be inspired by our favorite invertebrate," says Stanback. "Gen Z and Millennials are leading the way with this squishy aesthetic, searching for things like 'jellyfish hat' and 'jellyfish haircut.' Jelly shoes are also back in a big way."

7. Pops of Color

Capsule wardrobes continue to be a trend in 2024, with updated basics in clean neutrals like black, gray, camel, and white. English points out that these are complemented by pops of color, with millennial pink (yes, it's still in), lavender, canary yellow, and pistachio green, all anchored by deep navy. "Refresh your wardrobe by adding a pop of color to your neutrals, or go all in with a single bold color," English suggests.

8. Jazz Revival

If '90s style feels too recent for you—maybe you've already done that—consider looking further back in time. Stanback mentions that vintage jazz-inspired fashion is making a big return, and it’s more than just funk playlists influencing outfits. Picture glittering wide-leg pants paired with a modern crop top and oversized blazer, bell-sleeve sweaters, corsets with bling, silky floor-length slip dresses, and daring fringe details. If it's something you'd wear to a jazz bar, it's in style.

9. Sustainability

As consumers grow more aware of the negative effects of fast fashion, there's a growing demand for pre-loved, thrifted items, and brands that prioritize sustainable materials, ethical practices, and transparency.

"Look for materials made from recycled ocean plastics or regenerative fibers like bamboo, seaweed, and other natural options," says English. "Wool, linen, hemp, and other plant-based and animal fibers are also making a comeback after being sidelined during the polyester boom."