Benjamin Moore has unveiled its Color of the Year 2024, a stunning and otherworldly shade.

The much-awaited Color of the Year 2024 by Benjamin Moore is Blue Nova 825, a vibrant, deep mix of blue and violet, which the brand reveals was “inspired by the brilliance of a new star formed in space.” (We can't help but adore this poetic take on paint!) Andrea Magno, the color marketing and development director, described it as “an enchanting mid-tone that strikes a balance between depth and intrigue with timeless charm and reassurance.”

We had the opportunity to catch up with Andrea for a brief chat about the rich blue shade. She shared, “Blue Nova makes a bold statement, but it’s toned down. It’s cozy and versatile enough for all four walls. It encourages people to explore color.” This color is a significant shift from last year’s top choice, Raspberry Blush 2008-30, a lively coral with a pinkish hue. “While color confidence continues to grow, Blue Nova strikes the perfect balance. It’s confident but not overwhelming, and it’s something you can comfortably live with as a mid-tone.” Think of it as a new take on navy! A blend of livability and boldness, it evokes a sense of adventure, with its deep richness echoing the vastness of space—something Benjamin Moore embraces wholeheartedly.

In fact, Benjamin Moore fully embraced the cosmic theme by revealing the color Blue Nova at the Blue Origin Orbital Launch Site in Cape Canaveral, FL. (How cool is that?!) They’ve also teamed up with Blue Origin and its nonprofit Club for the Future to reinvent design at local hospitals, bring space-themed experiences to upcoming events, and more, all in an effort to inspire future generations in STEM education and careers in space exploration, according to the brand.

How to Add Blue Nova to Your Space

If you’re wondering how to incorporate this striking color into your home, Andrea reassures us it’s simple to do. You can use it to completely saturate a room or focus on architectural details like moldings, fireplaces, windows, and doors. It’s a versatile hue that pairs effortlessly with other materials—Andrea suggests combining it with light white oak or rich walnut, and it will still make an impact. It also complements a wide range of metallic finishes, from chrome to matte black to antique gold. Looking for other colors to pair with Blue Nova? Andrea recommends this clever tip: mix it with hues found in a sunset—think oranges, yellows, and even soft blues. After all, Blue Nova’s inspiration comes from the sky!

Benjamin Moore Color Trends 2024

Along with the announcement of their Color of the Year, Benjamin Moore also revealed their Color Trends 2024 palette, featuring ten stylish shades, including Blue Nova. These colors can stand alone or work together, blending traditional and modern design elements seamlessly. Andrea explains, “The Color Trends 2024 palette tells a story of duality—contrasting light with dark, warm with cool, and highlighting complementary and opposing color combinations. These contrasts encourage us to step away from the conventional and explore new horizons, collecting color memories that influence the hues we choose for our homes.”