Best Purchases for February—And What to Avoid

Despite being the shortest month, February is packed with events. From the Super Bowl to Presidents Day and even Love Your Pet Day, there’s no shortage of reasons to celebrate during this frosty season (even if winter isn’t your favorite).

With so many holidays, it’s an excellent time to snag deals on everything from gadgets to clothing. Plus, with an extra day thanks to the leap year, you’ll have more time to shop. If you love saving money as much as celebrating your Valentine, explore our curated list of what to buy—and what to skip—this February.

Top Items to Buy in February

1. Televisions

This year, the Super Bowl falls on Sunday, February 11. If you’re planning to watch the game on a large-screen TV, now’s the perfect time to upgrade. Many retailers are offering discounts on popular flatscreen models from top brands such as Samsung, VIZIO, and Sony at Best Buy, Walmart, and Amazon.

2. Christmas Tree Ornaments

Feels like you just stored those holiday decorations in the attic, doesn’t it? You might need an extra storage bin, as many retailers are still offering significant discounts on ornaments, artificial Christmas trees, and more. Explore Bed Bath & Beyond, Pottery Barn, JCPenney, and even Yankee Candle for deals on seasonal candles, themed throw pillows, stockings, and other decor items you’ll use year after year.

3. Swimwear

Even as snowstorms sweep through your region, February is an ideal month to score deals on swimwear at retailers like Amazon, Target, and Kohls. With swimwear out of season, demand is low, making it the perfect time to shop. Whether you’re preparing for Spring Break or stocking up for summer, February offers unbeatable savings on swimsuits.

4. Presidents Day Deals

For experienced bargain hunters, Presidents Day is more than a holiday—it’s a major sales event. On Monday, February 19, expect discounts on mattresses, furniture, and electronics (like TVs, as previously mentioned). Retailers such as Amazon and Home Depot often lead the way, but don’t overlook specialty brands like Mattress Firm, Wayfair, Purple, and others, as their sales have already begun.

5. Valentine’s Day Clearance Deals

Shopping for Valentine’s Day gifts on a budget can be challenging, especially before February 14. However, waiting until after the holiday to buy cards, decorations, and candy can lead to incredible clearance deals. (Consider celebrating a day later to take advantage of how good these offers are.) Stores like Oriental Trading and Walmart are great options, but your local drugstore might also have hidden gems. (Pro tip: Don’t wait too long, as the best treats sell out quickly!)

6. Pet Accessories

February 20 marks Love Your Pet Day, the ideal time to pamper your furry companion with new toys and treats for the rest of winter. Discover the “purrfect” gift at Chewy, offering Friends-themed squeaky toys, orthopedic beds, scratching posts, and more. For something unique, consider custom pet portraits or personalized items from Etsy, or snag cozy PJs for your dog at Hanna Andersson.

What to Avoid Buying in February

7. Fresh Blooms

If you’re a bargain hunter, avoid buying bouquets this month. While red roses are a Valentine’s Day staple, they’re also among the priciest items this time of year, particularly if they’re imported. Some retailers, like From You Flowers, provide Valentine’s Day discounts or free shipping. Alternatively, consider faux plants from The Sill or artificial flowers from Target as cost-effective substitutes.

8. Spring Apparel

While the allure of vibrant spring fashion might tempt you in February, it's wise to postpone purchasing these items. Retailers such as Anthropologie and Free People are already showcasing their spring collections, leading to premium pricing. It's advisable to continue wearing your previous year's outfits until the summer collections are introduced around May.