Discover the Most Popular Footwear Searches for Back-to-School Season

Over the past one to two months, certain shoe styles have achieved “breakout search” status, a Google Trends metric indicating a surge of over 5,000% in searches. Whether you're a college-bound student in need of new sneakers or someone seeking stylish fall boots for your daily commute, continue reading to uncover the most sought-after footwear.

Debuted in spring 2024 and experiencing a surge in search popularity by July, these comfortable clogs feature an adjustable, reversible strap, allowing them to switch between clogs and slides. Crafted from Ugg's plush suede, they are offered in up to six hues. They boast a molded EVA footbed, a platform cushioned sole, and are available in sizes for kids, men (7–15), and women (5–12).

Purchase them from Zappos in men's sizes for $90.99 (originally $129.95; four colors available), in women's sizes for $129.95 (five colors available), or in kid's sizes for $64.95 (two colors available).

Experiencing a 130% spike in search traffic last month, New Balance's 9060s offer a bulkier, Y2K-inspired design compared to the classic 530 sneakers. They maintain the same arch support, shock-absorbing cushioning, and a foam sole for enhanced comfort. Available in gender-neutral sizes (men's 8–11.5, women's 9.5–13) and two color options.

Purchase them from Nordstrom for $149.99.

As expected, the iconic Nike Air Force 1 '07s saw a surge in consumer interest in late July, reaffirming their timeless appeal. These versatile sneakers feature a sleek design, an air-cushioned foam midsole, and a padded collar. Available in men's (sizes 6–18) and women's (sizes 7.5–19.5) with up to four classic color options, or you can personalize your pair on Nike's website. 

Purchase them from Foot Locker for $115.

Birkenstocks are renowned for their supportive cork footbeds that adapt to your foot's arch and a neutral heel design that evenly distributes weight. For those who prefer a softer feel, the Boston clog offers a cushioned footbed and comes in suede, a material that's more flexible than traditional leather. This style has recently seen a spike in searches, according to Google. Available in two widths, gender-neutral sizes (men's 6–1 and women's 4–12.5), and four colors.

Buy them from Zappos for $160 or Urban Outfitters for $160.

These timeless Vans slip-ons experienced a surge in searches last month, celebrated for their vast array of color options, checkered tops, and sleek design that pairs effortlessly with any outfit. Available in 11 styles and gender-neutral sizes (men's –16 and women's 5–17.5).

Purchase them from Zappos for $60.

These charming, marshmallow-like classics from Nike are gaining consistent online interest. Offered in a variety of vibrant color combinations and sizes for men (6–15) and women (5–12), the Air Max 90s boast a waffle outsole for grip and Nike's renowned insole cushioning for optimal support.

Buy them from Foot Locker for $130 in women's sizes (seven colors available) or in men's sizes (ten colors available).

These versatile walking and running shoes from Hoka are not only endorsed by podiatrists but have also seen a rise in search popularity across various styles. They feature an ultra-plush, "cloud-like" footbed with neutral arch support. Available in 25 color options, three width choices, and sizes 5–12 for women and 7–15 for men.

Purchase them from Zappos for $164.95 in men's sizes or in women's sizes. 

Adidas Gazelles saw a significant increase in search activity in early August, reaffirming their status as timeless, soccer-inspired footwear. Originally from the late '60s, this reissue of the 1991 Gazelle retains the same suede materials, proportions, and textures as the classic version. Available in multiple color options and sizes for men (4–14) and women (5–12).

Purchase them from Adidas for $120 in men's sizes or in women's sizes.

Another standout in summer searches was the Adidas Campus 00s sneakers, a robust court shoe reminiscent of the Gazelles but featuring a thicker sole, a mix of cotton and suede uppers, and a more cushioned design. Available in numerous color combinations and sizes for men (4–14) and women (5–11). 

Buy them from Adidas for $110.

The iconic Blundstone brand — especially its 550 boot — experienced a significant surge in search activity at the start of August. Renowned for durable and adaptable footwear, these rugged, water-resistant leather boots come in eight colors and gender-neutral sizes (men's 4–14 and women's 6–11). They feature a shock-absorbing insole, a signature lug sole, and robust construction.  

Purchase them from Blundstone for $209.95.

Dr. Martens is celebrated for its timeless footwear, from loafers to Mary Janes, but it's the brand's iconic lace-up 1460 boots that have recently seen a notable rise in search interest. These boots feature a grooved outsole for traction and, like most Dr. Martens, an air-cushioned insole for all-day comfort. Available in sizes for men (6–16) and women (5–12) and up to five colors, including the highly sought-after oxblood shade.

Buy them from Dr. Martens for $170.

As fall and winter approach, it's no surprise that shoppers are seeking weather-resistant footwear, with Sorel's Out and About boots seeing a recent spike in interest. These practical ankle boots come in women's sizes 5–12 and seven color options, from subtle tones to vibrant hues. They feature waterproof construction, a specially designed cushioned midsole for stability, and a high-traction outsole ideal for slippery surfaces. 

Purchase them from Zappos for $67.57 (originally $130).