Buzz
If you receive a letter from Nielsen, the audience ratings company, don't throw it out—there’s cash inside. Although it may appear to be junk mail (addressed to 'Area Household'), the envelope likely contains two fresh dollar bills, with an additional $5 if you complete a survey about your TV and radio habits.
Is this Nielsen survey for real?
Yes, the reason you're receiving money upfront is because media outlets pay Nielsen to conduct these national surveys for market research. The letter includes a 16-question survey about your TV and radio preferences, along with demographic details such as your race, gender, and age. Nielsen explains the survey helps media outlets decide which shows to continue (unfortunately, there's no option to cancel Netflix’s Sexy Beasts).
If you complete the survey and return it using the provided postage-paid envelope, the company will send you an extra $5. Otherwise, the $2 in cash is yours as 'a thank you for considering our request.'
If you're curious why you were chosen, it's completely random. According to the company’s FAQ: 'All possible phone numbers and addresses are considered, similar to how winning lottery numbers are drawn. Since all possible combinations are eligible, both listed and unlisted phone numbers are included.'
Should I be concerned about my privacy?
While you are providing personal information such as your name, address, and demographic details, the company assures that it will not be 'used to advertise, promote or sell goods or services directly to you, and we do not allow our clients to sell directly to you.' You can read more about their privacy policy here.
Whether or not this works for you is up to you, but it only takes a few minutes to fill out the survey—a simple way to earn $7.
