1. Catrice "Instant Awake" Under Eye Brightener has become an internet favorite for its ability to conceal and brighten dark circles so quickly, it’s making older concealers look outdated. This lightweight, color-adjusting formula provides seamless coverage, offering a noticeable transformation.

2. Moodmatcher's unique green color-changing lipstick is an affordable alternative to WinkyLux, adapting to the pH of your skin for a perfect shade that lasts for hours. Reviewers are impressed by its staying power even through meals and sweat. Just watch that little green lipstick work its magic!!


3. And Clinique Almost Lipstick Tinted Lip Balm in Black Honey is an absolute must-have that you'll want to grab *now* before TikTokers go wild again (guilty as charged). This cult-favorite, lightweight, glossy shade is beyond "holy grail"—it’s so perfectly suited to all skin tones that I’m starting to suspect some form of magic, after seeing numerous TikToks where it transforms entire beauty looks with just a few swipes.


4. A fast-drying top nail coat, because sometimes you just need to speed things up and forget the nail polish drama — this product dries your nails in under two minutes so you can get back to life (read: reaching for that chip bag without hesitation).

5. MagicMinerals AirBrush Foundation truly lives up to its name and then some — just one spray onto the included brush, and it smoothly and subtly glides over your skin, giving you the feeling that a pro makeup artist is behind the scenes. Reviewers in their thirties, forties, and beyond swear by this lightweight yet powerful formula, praising its ease of use and flawless results.


6. Essence's Lash Princess mascara is a game-changer because let's face it, we've all spent way too long and too much money hunting for the perfect mascara. This one is under $5 and will instantly add effortless length, making you feel like your lashes are about to take flight like Butterfree.


7. Also, check out Essence's Volume Booster Lash Primer, which is ~botanically infused~ with mango butter and acai oil to add thickness and hydration to your lashes for that ultimate "POW!" volume. Your favorite falsies will be like, "Hey?? Don’t forget about ME???"

8. Essence's "What the Fake!" Plumping Lip Filler gives your lips that extra oomph — this tingling formula not only adds volume but is infused with hyaluronic acid and vitamin E to keep your lips moisturized and hydrated.

9. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty sensation that's been taking over TikTok — this super-easy, all-in-one moisturizer for your face, lips, eyes, *and* neck is packed with salmon complex and collagen to smooth fine lines and enhance your skin’s radiance. Reviewers rave about the instant hydration it provides, and love the glowing, "just out of the shower" effect for that coveted glass skin look.


10. A reviewer-favorite Mane Club 10-in-1 leave-in spray that honestly deserves its own anthem for all the work it does. Infused with cannabis sativa seed oil, it conditions, detangles, protects from heat, prevents breakage, hydrates, smooths, softens, controls frizz, adds shine, and strengthens your hair — all without leaving it greasy.


11. A Revlon one-step hair dryer and volumizer that dries your hair while styling it, giving your locks a massive boost in volume and shine — all without the hefty price tag of a salon blowout. Fun fact: Reviewers say it's a close match to the $599 (!!) Dyson Airwrap.


12. Also, a reviewer-favorite aloe vera–infused curl refresher spray, because why bother with an entire wash-and-go routine when you can easily hydrate and refresh your curls without the frizz? Perfect for when you're short on time but still want flawless curls.


The Fro Experts is a Black woman-owned natural haircare brand based in Georgia, created for type 3 and 4 hair textures.
Fun fact — while it's primarily used as a refresher instead of water, you can also apply it after conditioning as part of the LOC method or use it as a detangler.
Customer review: "OMG and AMEN ... Seriously, I have TRUE 4c hair and I have never in my 36 years experienced a true 100% natural/organic hair product, and for this to be my first time I'm beyond impressed. So pleased with my 2-year-old daughter's hair as well :-) Product does EVERYTHING its described to do :-)." —Rosanna Quinones
Get it from The Fro Experts on Etsy for $22.
13. And a pomade hair wax stick suitable for all hair types, delivering residue-free, instant hold for smooth ponytails, flyaway taming, and baby hairs. Reviewers appreciate how easily it glides over hair, providing a sleek finish without making hair greasy or shiny. Perfect for that polished, slick-back look.


14. A mint-flavored teeth-whitening pen that delivers noticeable results from the first application, gradually removing years of stains from coffee, tea, wine, or simply from being a person with teeth.

15. L’Oréal Paris Makeup True Match Lumi Glotion — a product that enhances your skin’s natural radiance ✨. It’s the ideal solution for anyone seeking a light foundation alternative or just a subtle, ethereal glow with minimal effort.


16. Live Tinted's Huestick Corrector is a versatile 4-in-1 product for your eyes, lips, and cheeks. It’s designed to help neutralize dark spots and circles, giving your skin tone an even base before applying concealer or foundation. It doubles as a buildable blush or lip color, truly making it a beauty essential.


17. An effortless cream-to-powder eyeshadow stick that makes applying eyeshadow a breeze—simply swipe it across your lid, then use your finger or the built-in smudger to blend it out for the perfect look. No fuss, just flawless eyeshadow in seconds.

18. Elizavecca Hair Treatment is a repairing mask that's often compared to Olaplex. Infused with collagen and protein extracts, it helps restore hair health and minimize shedding. Just apply it to damp hair after shampooing, leave it on for five minutes, then rinse for smoother, healthier strands.


19. Experience the power of a benzene-free, travel-friendly applicator from I Dew Care's dry shampoo powder—simply dab it along your hairline and rub it in for an instant refresh that absorbs oil. Now your 'no-wash' days remain your secret, hidden from both your roots and anyone else 👀.


20. Maybelline's Instant Age Rewind concealer is a budget-friendly, lightweight concealer perfect for quick touch-ups before meetings or running errands, offering a natural finish without the need for full foundation. It effortlessly covers dark circles and reduces puffiness without caking.


21. Etude's incredibly versatile Dear Darling Water Tint, often compared to Benefit's Lip Tint by reviewers. This smudge-proof formula provides a natural-looking, lightweight lip stain, but many users also love it as a blush for a fresh, flushed look.


22. E.l.f.'s Poreless Putty Primer, a light, effective primer that users swear by to minimize the look of pores and allow their makeup to glide on smoother and more evenly.


23. A RobeCurls heatless hair curler, perfect for those who are cautious about the heat damage from styling tools. Simply wrap damp hair around the satin-covered rod at night, and wake up to soft, bouncy curls without the heat.


24. Maybelline's Total Temptation Eyebrow Definer Pencil, so effortlessly blendable that even a makeup newbie can master it (trust me, I’m a self-proclaimed messy makeup enthusiast, and it works wonders). It’s just as good as higher-priced alternatives, without the hefty price tag.

25. Introducing the Onset Eyebrow Soap Kit, an eyebrow pomade that not only gives your brows a boost of fullness for some extra flair, but keeps them in place from morning till night. Think of it as a simple way to achieve fuller brows without lifting a finger!

26. Wet n Wild's Megaglo Blushlighter, the ultimate multitasker — this two-in-one blush and highlighter set is perfectly coordinated, so you won’t need to stress over matching shades. Just swipe on for a natural glow and a pop of color!


27. Kitsch's Zig Zag Headbands, a playful nod to '90s fashion with a trendy, modern twist. These headbands are designed to suit all hair types and add volume and fun to your look. Reviewers especially appreciate that these headbands don’t cause headaches like other styles!


28. A smudge-proof eyeliner stamp that makes achieving the perfect cat-eye a breeze on the first try — no more wasting time with cotton balls, makeup remover, or the precious moments you were planning to enjoy your morning coffee.


29. The legendary Alleyoop Pen Pal, a compact multitasking marvel that packs four easy-to-use tools into one pocket-sized package. Each pen holds a retractable color in four perfect shades for brows, eyeliner, lips, and highlights, giving you a full makeup kit wherever you go.


30. A pack of LKE Shadow Patches to stop eyeshadow from smudging or falling off — the perfect safety net for when you're in a rush but still want that flawless look.

31. A user-friendly, multifunctional mechanical eyeliner pencil available in classic shades or bold colors. Reviewers love it for its effortless smudge ability and its ability to stay put, even on the waterline.


32. Tower 28's SunnyDays Tinted Sunscreen Foundation, offering fuss-free, lightweight coverage with added SPF 30 protection. It's buildable and a favorite among those with sensitive or acne-prone skin who *swear* by its effectiveness.


Tower 28 is a vegan, cruelty-free brand that focuses on creating skincare for sensitive skin.
Customer Review: "I’ve searched high and low for a tinted sunscreen and tried countless brands. After reading about this product, I decided to buy it. Finally, I found what I was looking for! It provides just the right amount of coverage, gives me a dewy finish, and offers SPF 30 protection. I'm a lifelong customer now!" —KWally21
Available at Sephora for $32 or on Amazon for $32 (14 shades available).
33. A bottle of SoCozy Curl Spray Leave-In Conditioner, adored by both kids and adults. This light spray is meant to be used before bed to reduce frizz and tangles by restoring curls, but many users also swear by it to define their curls during their morning haircare routine.
