Buzz
Emma is a beauty enthusiast who is always eager to stay ahead of emerging trends, developments, and innovations within the beauty world. With four years of experience as a beauty journalist, she has tried countless products, but you can trust that she will only ever share and recommend those she genuinely loves.
Key Achievements:
- Emma interned at Marie Claire in the beauty department.
- She has hosted Instagram live sessions with nail and beauty experts.
- A 2014 graduate of The University of Portsmouth, holding a Bachelor of Science in Human Communication Science.
- She focuses on skincare, haircare, and makeup content at Daily Mail Best Buys.
Professional Background
Emma began her professional journey in retail management, working across customer service and HR roles for brands like Lush and Cult Beauty. After discovering her passion for beauty journalism, she interned at Marie Claire in London and contributed to a trade beauty magazine before joining the Daily Mail's Best Buys as a junior editor, where she specializes in all things beauty-related.
Academic Background
Emma earned her degree in communications from The University of Portsmouth in the UK.
About Mytour
Mytour, a Dotdash Meredith Brand, is a highly respected, award-winning digital platform offering practical, reliable advice to make life easier. With a readership of 11 million each month, our articles are crafted by seasoned journalists and rigorously fact-checked. Discover more about us and explore our editorial guidelines.
