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Image Credit: Igor Ustynskyy/Getty ImagesWhile autumn typically brings darker makeup choices—like deep lips and earthy tones—this season is seeing a shift with the rise of Scandi makeup. This trend, which feels wintry with its cool highlights, blush pink shades, and natural skin warmth, is also part of the minimalist makeup movement and the 'clean girl' aesthetic. Curious about Scandi makeup and how to achieve the look? We've got all the details for you.
What Exactly is Scandi Makeup?
Scandi makeup is a fresh take on the classic 'no-makeup makeup' look, but with a distinct Nordic vibe. It's all about glowing, hydrated skin that looks effortlessly natural, without crossing the line into 'trying too hard.'
‘When I think of ‘Scandi makeup,’ I immediately envision Scandinavian supermodel Elsa Hosk. She’s a bright blonde, always sun-kissed, and radiantly glowing,’ says Emily Gray Higgins, celebrity makeup artist and Catrice Cosmetics ambassador. ‘She may experiment with various looks, but there’s always that unique Scandi touch, whether it’s the sculpting, the natural freckles peeking through, or the eyeshadow that makes her ice-blue eyes stand out.’
The Scandi makeup look that Higgins describes is characterized by a bronzed glow in the right areas, with a cool pink blush as if you've been out in the cold.
‘I love how it feels autumnal and wintry, yet still brings warmth and bronze to the skin,’ Higgins says. ‘And those pearly highlights always impress me. It’s the perfect makeup for transitioning from summer to colder weather. There’s something about it that channels the ‘snow queen’ vibe.’
How to Achieve Scandi Makeup?
To achieve the Scandi makeup look, you need all the right components. Here’s how to do it.
1. Fresh, Hydrated Skin
As with any no-makeup makeup style, Scandi beauty starts with perfect skin. 'It’s all about a face that looks hydrated, rejuvenated, and glowing—focusing on healthy skin with a subtle sun-kissed glow,' says Aimee Carr, makeup artist and esthetician. 'The goal is to look naturally beautiful with minimal, effortless makeup.'
2. Frosty, Icy Highlights
For the Scandi makeup effect, you’ll want to add frosty, almost white highlights to your fresh and moisturized base, Higgins explains. The key is to keep it as natural as possible—stay away from chunky glitter or too much sparkle.
3. Bronzer
“A good bronzer also helps achieve the glow effect. You can apply all over or in specific areas of your face to define,” says Carr. As an alternative, she suggests adding some bronzing drops to your foundation or face cream.
4. Pink Cheeks
Blush is key for Scandi makeup. The trick here is using a pinkish tone your skin would naturally turn when it’s cold outside (this will depend on your complexion). It should also be applied to areas where you naturally blush, so avoid any sort of dramatic blush draping or sculpting. Carr suggests using a hydrating cream or liquid formula for an extra glowy effect.
5. Pink, Glossy Lips
For a harmonious look, match your lips to your rosy cheeks using a pink-toned gloss, balm, or oil. Alternatively, Higgins suggests going for a soft pink lipstick, but be sure to outline with lip liner to keep everything in place and add some depth.
