Buzz
Image Credit: BehrFor years, neutral tones have dominated interior design, with color often used sparingly as accents. However, after a period of prioritizing calm and serenity, bold hues are staging a strong comeback. Leading the charge is BEHR, which has named the rich, berry-inspired shade Rumors as its 2025 Color of the Year.
“BEHR’s Color of the Year is chosen through extensive research into consumer trends and global lifestyle influences, spanning industries like travel and fashion,” explains Erika Woelfel, BEHR’s vice president of color and creative services. “The choice of Rumors signals a growing desire for homes to reflect greater individuality and emotional richness.”
You’re absolutely correct: Transitioning from warm whites and gentle beiges to red is a bold move, and many might feel hesitant. But don’t worry! Woelfel explains why Rumors is surprisingly versatile, capable of appealing to both minimalist and daring design preferences. She shares three compelling reasons why red is set to become the standout shade of the upcoming year.
It Signals a Shift in Preferences
In a survey conducted by Woelfel and her team before choosing Rumors as the Color of the Year, they discovered that 76% of Americans would consider painting a room or wall red, with over half finding the color captivating. Woelfel highlights that these results suggest a growing interest in experimenting with bold colors, moving away from the dominance of neutrals. Selecting the “right” red could be the push needed to embrace this vibrant trend.
“As we look ahead to 2025, I expect to see more homeowners experimenting with color,” she says. “Rumors offers a versatile and inviting take on red, making it an ideal choice for those venturing into bold hues for the first time.”
It Complements Other Colors
Like a red scarf in your closet or a bottle of Cabernet in your wine collection, Rumors, with its deep ruby tone, is incredibly versatile. It pairs beautifully with a range of styles, depending on your vision.
“For those new to incorporating color at home, I suggest pairing Rumors with warm neutrals such as Blank Canvas, Even Better Beige, or Nutmeg Frost,” Woelfel adds. “Combined with Blank Canvas, Rumors appears sharp and tempers the vibrancy of red. With Nutmeg Frost, it creates a monochromatic look. And alongside Even Better Beige, it fosters a soft, natural ambiance.”
If you’re ready to fully commit, go for it! Woelfel recommends adding a wall treatment like wainscoting before painting every wall in Rumors. The outcome will exude sophistication, especially when paired with gold accents, dark wood tones, and textured fabrics.
It’s Suitable for Every Room
Rumors can elevate any space, whether used sparingly or extensively. Woelfel shares ideas to inspire weekend DIY projects: “On a front door, Rumors creates a striking first impression and boosts curb appeal. It’s a daring choice for kitchen cabinets, a delightful surprise in a guest bathroom, and a bold statement in communal areas like living rooms, bedrooms, and dining spaces.”
If you're already imagining where this hue can shine in your home, visit Home Depot, the exclusive retailer for this Color of the Year. 'Rumors represents a thrilling shift,' Woelfel remarks. 'Its vibrant warmth and sophisticated atmosphere empower you to showcase your individuality.' Ultimately, creating a space that enhances your well-being is the true objective.
