Buzz
1. This E.l.f. poreless putty primer has over 32,000 glowing 5-star reviews from people who are rocking flawless complexions. At under $10, this must-have makeup product is designed to create a smooth base for your foundation while minimizing the look of pores, giving you a picture-perfect finish.
2. This highly-praised facial serum has garnered over 91,000 glowing 5-star reviews. Packed with hyaluronic acid and vitamin C, it’s a skincare powerhouse that brightens your complexion, diminishes wrinkles, and softens skin. One might imagine this magical elixir was concocted by none other than a Disney sorceress.
3. This dermatologist-approved Vanicream facial cleanser offers a gentle, irritant-free formula perfect for sensitive skin. Free of sulfates, dyes, fragrances, and parabens, it’s a non-comedogenic cleanser that won’t clog your pores.
4. A tub of Vanicream Moisturizing Cream — formulated for sensitive skin — to help relieve dry, itchy skin all over. Its gentle formula is free of parabens, fragrances, and formaldehyde, earning it a coveted blue seal from the National Eczema Association. We’re here for it!
5. This deep-conditioning hair mask by Briogeo is designed for all hair types, helping to repair and strengthen hair damaged by heat, over-styling, or chemicals. Plus, it prevents future breakage!
6. Essence's Lash Princess mascara — who needs falsies when you can achieve a voluminous look with just a few swipes of this magic wand? This cruelty-free mascara offers a long-lasting, flake- and clump-free formula, so you can bat your lashes with confidence.
7. Or, try Maybelline's Lash Sensational Sky High mascara, which boasts an impressive 92,000 five-star ratings for its enchanting effects. With a few swipes of this bamboo extract-infused mascara, prepare to flaunt voluminous, long lashes that will have you batting your eyes like the ultimate villainess.
8. A wildly popular Nizoral anti-dandruff shampoo with a 4.6/5-star rating from reviewers, praised for its effectiveness in soothing itchy scalps and eliminating dandruff. Now you can scratch your head or push your hair aside without worrying about leaving flakes behind! It seems like this product is truly magical!
9. Tower 28 ShineOn Lip Jelly lets you rock a glossy pout without the usual sticky aftermath, thanks to its jelly formula enriched with nourishing oils that help protect and soothe your lips.
Check out this TikTok featuring the gloss along with other Tower28 products, including an unboxing and application of the XOXO glossy shade.
Promising reviews: "I’ve totally found my new favorite gloss. XOXO is so pretty (and I know because I’ve tried almost every gloss out there). I’ll repurchase until the end of time." —Madelyn H.
"Honestly, I’m so impressed with how amazing the ShineOn Milky Lip Jelly is! I saw a recommendation, loved it, but was hesitant at first. Now, I’m obsessed (so much so I’m getting some for my sisters). So thrilled to finally have a non-sticky lip gloss! :)" —Holly
Get it from Tower28 or Sephora for $16 (available in 12 shades and two finishes).
Tower 28 is an Asian- and woman-owned small business dedicated to creating vegan, cruelty-free beauty products made with non-toxic ingredients.
10. This two-pack of dark spot corrector bar soap features a revitalizing blend of retinol, hyaluronic acid, shea butter, turmeric, and vitamins C and E, offering a hydrating cleanse that helps even skin tone and fade dark spots wherever needed. As Gandalf the Grey declared in the Mines of Moria: "Dark spots, acne scars, and uneven skin tone...YOU SHALL NOT PASS!" Or something to that effect, right?
11. This highly-rated set of makeup sponges is a fantastic budget-friendly alternative to your favorite name-brand makeup applicators, especially since you get five sponges for under $10! These sponges are perfect for blending and applying liquid foundation, concealer, and other cream or liquid beauty products.
12. Glossier skin tint — a lightweight, breathable formula that delivers a flawless, radiant complexion without the weight. It also helps minimize pores and locks in moisture for added hydration.
Promising review: "60 is the new 30! Like others have mentioned, I was initially skeptical about trying a makeup I hadn’t seen in person. But after returning to Glossier repeatedly and asking myself 'Could this be as good as everyone says?', I finally placed an order, including the skin tint. At first, it seems like it just adds moisture and shine, but within minutes, you’re left with a beautiful, better-than-bare finish that serves as a perfect base for anything else you want to apply. For areas where I needed more coverage, I applied the tint first, let it set, then blended it in. As others have said, it doesn’t cover imperfections, but it makes you look like yourself—only better. And the best part? It won’t settle into lines or cling to dry patches. In fact, it actually helps hydrate dry skin. Not sure how it’ll fare in warmer weather, but for now, in the cold, dry East Coast, it’s been fabulous!" —Missy248
Get it from Glossier and Sephora for $26 (available in 13 shades).
13. Youthforia's BYO Blush Oil, designed for anyone frustrated with blushes that are either too intense or too faint. This enchanted oil adjusts to your skin's pH, creating a custom shade of pink that's *Goldilocks's voice* juuuuuuuust right.
Check out a TikTok of the BYO Blush in action.
Mytour Shopping senior writer Emma Lord says: "I tried this myself, and I have to say, it’s mind-blowing how it adjusts to your skin’s pH in real-time. At first, it was a super bright pink, but it spread easily—kind of like Glossier’s Cloud Paint, only personalized. It’s long-lasting too—I applied it in the morning, and by the end of the day, I still had a rosy glow."
Promising review: "I’m obsessed with this blush and the natural flush it gives my cheeks. It’s super blendable and buildable and doesn’t dry out my skin. I don’t think I’ll ever go back to powder blush after trying this hydrating blush oil!!" —SQW
Get it from Amazon or Youthforia for $36.
Youthforia is an Asian woman-owned small business that creates cruelty-free makeup with renewable and eco-friendly ingredients. And all their products are safe to sleep in, in case you fall asleep after a night out!
14. With a 4.4-star rating, this eyeshadow primer is a must-have. After all, nothing is worse than perfecting your smokey eye, only for it to smudge or fade after a few hours. This primer will keep your eyeshadow vibrant and bold, holding up all day long!
15. Foot exfoliating peel masks, which seem almost magical in how dead skin sloughs off after just one use, leaving you with feet softer than you've ever known. The peeling process may be a little gross, but with over 13,000 five-star ratings, it’s worth every second.
16. Or, consider a foot file, which requires a bit of elbow grease to tackle tough calluses and rough patches. Skip the expensive pedicures and create your own at-home spa day to keep your feet smooth and soft on the regular.
17. Cosrx Snail Mucin Power Essence — whoever had the brilliant idea to use snail "secrets" for skincare might just be the ultimate skincare wizard. This highly rated serum helps restore hydration and radiance to dull, dry skin, leaving you with a glow that's nothing short of magical.
18. The Live Tinted Superhue Pigmentation Stick targets dark spots and hyperpigmentation with a nourishing blend of niacinamide, glycolic acid, and other ingredients. This easy-to-apply serum stick helps reduce discoloration, leaving your skin looking radiant and dewy.
BTW, this product is cruelty-free and made with vegan ingredients!
Promising review: "I HAVE NEVER HAD A HOLY GRAIL PRODUCT. UNTIL NOW!! Literally SO effective. Tons of people have been complimenting my skin, from my boyfriend (who doesn't always notice subtle changes) to my coworkers ONLINE VIA VIDEO! My skin literally looks visibly brighter and smoother. The only thing you have to be careful of is if you freshly wax or thread any part of your face. Wait a day or two to use the product in case you have sensitive skin to be safe!" —Ulta Customer
Get it from Ulta or Live Tinted for $34.
Live Tinted is a South-Asian woman-owned beauty brand which focuses on creating multitasking products for a diverse and inclusive audience. Check out their top-selling, color-correcting Huestick for example!
19. O'Keeffe's Working Hands Hand Cream because winter is here, and dry skin season is officially upon us. This deeply restorative cream helps heal and soothe dry, cracked skin with a protective moisture shield, delivering lasting hydration and relief.
20. The Blume Meltdown Acne Oil, a perfect way to kickstart your skincare routine by preventing breakouts while ensuring your skin stays nourished and hydrated. This oil has helped thousands of reviewers fade acne scars and maintain glowing, healthy skin, even for those prone to acne.
This oil can be used as a targeted treatment for blemishes or mixed with your favorite moisturizer for larger areas like your cheeks, chin, or forehead.
Promising review: "I've been using this oil while on Accutane. My skin is super sensitive, but the ingredients keep it moisturized without causing irritation. The scent is strong, but it's more spa-like than anything else. I apply it both morning and night. Highly recommend for anyone with sensitive skin!" —Blume Customer
Get it from Blume for $28+ (available in two sizes and save 20% with a subscription).
Blume is a woman-owned small business known for its eco-friendly period and skincare products.
21. A set of dentist-approved Crest whitening strips, which take just 30 minutes per session. With regular use, these strips can erase up to 20 years of stains from your teeth. Could this be anything other than pure magic?
22. Or, consider a teeth-whitening pen, which works its magic in just two weeks by applying a thin coat to your teeth every night! If you find whitening strips and trays too cumbersome, these portable pens offer a simple, no-fuss way to brighten your smile over time, making them perfect for travel or daily use.
23. The Dyson Airwrap — a luxurious six-in-one hair styling tool that dries and styles your hair in one go, eliminating the need for multiple devices cluttering up your countertop. You can smooth, curl, and brush your hair all while blow drying it, achieving professional-quality results that practically pay for themselves with the endless compliments you'll get!
The Dyson Airwrap comes with a smoothing dryer, a 1.2-inch Airwrap long barrel, a 1.6-inch Airwrap long barrel, a firm smoothing brush, a soft smoothing brush, and a round volumizing brush, along with the base unit to make styling effortless.
Promising reviews: "Best gift I’ve ever received! This is my first review on any product I have, which shows how much I LOVE it. It’s so easy and quick to use. My hair looks flawless every time (better than walking out of the salon). The shine and bounce are next-level, and my curls last up to three days — that’s just because I need to wash my hair by then." —riola5
"The best thing I've ever bought!! I was worried I’d regret this splurge, but I’m SO glad I bought it. Best purchase ever!" —BHCourt
"After eyeing the Airwrap for a year, I finally took the plunge. I have thick type 4b hair, and the firm brush attachment made blowing it out so easy. My roots were still a little damp, so I used the dryer attachment, and they were dry in no time. Can’t wait to try the curling features on day-old hair!" —acm824
Get it from Sephora for $599.
24. This highly-rated Maybelline foundation comes in an impressive range of shades, each providing an oil-free, pore-blurring matte finish that lasts all day. If you're looking to restock your foundation, this is an excellent choice for the price.
25. This essential and endlessly washable face roller is a game changer for those with oily skin. Featuring a volcanic stone roller ball, it absorbs excess oil, leaving you with an instant matte finish. Say goodbye to a shiny T-zone — this little tool has you covered in seconds!
26. Medicated, waterproof bandages that have earned over 35,000 five-star reviews from users who've seen impressive results — some after just one application! These powerful bandages not only protect your warts, but also help to remove them like bibbity-boppity-bye.
27. Urban Decay All Nighter setting spray, which locks in your makeup for up to 16 hours, ensuring your look withstands just about everything: humidity, heat, surprise rain showers, happy tears, spontaneous outings, and more. With a transfer- and smudge-proof formula, it boasts a stellar 4.7-star rating and over 9,000 glowing 5-star reviews from thrilled customers.
28. Or, a vegan and cruelty-free makeup setting spray because you deserve the peace of mind knowing that your perfectly crafted makeup will stay intact throughout your event or day—no need to stress about sweating, crying, or accidentally wiping it off. Plus, it keeps your look fresh for up to 16 hours!
29. A bottle of Bio-Oil with over 74,000 5-star reviews, known for its ability to reduce the appearance of scars, stretch marks, dark spots, and acne marks. This hydrating, all-purpose oil blends rosemary, chamomile, lavender oils, and vitamins A and E to deliver a soothing, multi-functional formula for the skin.
30. A tube of the 4.6-star rated Embryolisse Lait-Crème Concentré, the ultimate beauty multitasker that moisturizes, nourishes, soothes, and primes your skin for makeup all in one. This miracle cream can replace the six different products you've been using, simplifying your skincare routine while keeping your complexion glowing with a blend of shea butter, aloe vera, beeswax, and soy proteins.
31. E.l.f. Wow Brow — this brow gel takes your arches from basic to bold in a flash. Its buildable, wax-like texture lets you sculpt and define the shape you want, while the tinted formula adds fullness. The included spoolie brush helps to create natural, hair-like strokes with each application.
TikTok beauty star Mikayla Nogueria swears by this brow gel in her quick makeup look, calling it "the tinted brow gel that does the job."
Promising review: "This has replaced ALL of my high-end brow products. It’s hands down the best brow gel I’ve ever tried. I don’t even need to fill in my brows anymore because this provides such amazing coverage. This product is a total game-changer!!" —Isabella
Find it at Amazon, Ulta, or Target for just $5 (available in four shades).
32. *OR* try the top-rated Maybelline eyebrow pencil, boasting over 6,500 5-star reviews for turning brows into perfection. This dual-ended pencil features an angled tip for precision and a spoolie brush for blending, allowing you to fill, shape, and define your brows until they’re just right.
33. A set of Mighty Patches that work wonders in making those pus-filled blemishes and pimples disappear with minimal effort. Wear them overnight or during the day, and let these circular patches work their magic in just a few hours, showing results right before your eyes.
34. Or try the larger Mighty Patches, designed to tackle multiple pimples or zits at once on bigger areas like your jawline, back, or neck. These patches work their magic overnight, staying put even if you toss and turn while sleeping, so you can wake up to clearer skin in harder-to-reach spots.
35. A roll-on waxing kit that, as Ariana Grande puts it, removes hair "just like magic!" *snap* Plus, it’s much more affordable than salon visits, and with regular use, your hair will grow back finer and slower!
36. The Mario Badescu Facial Spray — with over 47,000 5-star reviews, it’s a fan-favorite for its multiple uses! This hydrating spray can set makeup, refresh your skin throughout the day, or give a burst of moisture to both your skin and hair!
37. The CeraVe eye cream — a gentle yet effective solution with over 36,000 5-star ratings, loved for its hydrating powers. Packed with hyaluronic acid, niacinamide, and ceramides, it reduces puffiness and dark circles, while soothing your skin. Say goodbye to concealer after those late nights!
38. A set of 24-karat gold cooling, hydrating eye gels, infused with hyaluronic acid and collagen to reduce puffiness and under-eye bags, perfect for when you've been burning the midnight oil. Bonus? You can wear them while doing everything from cooking to binge-watching your favorite series or even getting ready for tomorrow. Multitasking at its best!
39. The Nyx glitter primer — a favorite among professional makeup artists for keeping glitter and shimmering designs perfectly in place, no matter how much you move. Glitter that stays in place without getting everywhere? Definitely magic at work.
40. The highly praised Paula's Choice Skin Perfecting Liquid Exfoliant, a product that effortlessly sweeps away dead skin cells and elevates your skincare routine without the mess of beads or sugar. With over 67,000 5-star ratings, this exfoliant is a favorite, earning a reputation as a "holy grail" beauty item for many shoppers.
41. The Chi Thermal Care Kit — complete with shampoo, conditioner, and the star product, Chi Silk Infusion. Together, they work to give you a perfect blowout while protecting your hair from heat damage and future breakage. Just check out the results below if you need any more proof!
42. If your feet need a little TLC due to calluses or dry patches, reach for Pickle's Potions Hoof Healer. This handcrafted balm is packed with cocoa butter, coconut oil, beeswax, vitamin E, and more to deeply nourish and smooth your feet, leaving them soft and moisturized all year long.
Glowing review: "I had been struggling for over a year with a painful crack in my heel until I found this hoof healer. In just one day, my heels felt smoother and softer. I've already ordered more, and I'll keep coming back for more! These products are absolutely life-changing. Thank you, Kristin! I’m so thankful!" —Etsy Customer
Find it at Pickle's Potions on Etsy for $12+ (offered in three scents and two sizes).
Pickle's Potions is a woman-owned small business in Wayne, Maine.
43. Introducing the Rimmel mattifying primer, the perfect solution for keeping your T-zone in check all day. This hydrating primer ensures a smooth, matte finish, lasting up to eight hours without needing constant touch-ups!
44. Introducing Fresh's Rose & Hyaluronic Acid Deep Hydration Toner, the perfect addition to your skincare routine if you haven’t already embraced toner. This alcohol-free formula keeps your skin glowing by helping to reduce dryness, dullness, and the appearance of pores. Don't forget to follow up with your moisturizer!
Glowing review: "I was hesitant at first, worried the price was too steep and this toner wouldn’t work for my dry skin. I opted for the mini size to give it a try, and it’s been incredibly hydrating. I’m so glad I gave it a chance! It never dries out my skin or causes breakouts. It leaves my face feeling soft and smooth. I highly recommend this toner." —Sephora Customer
Get it from Sephora for $27+ (available in two sizes).
45. Introducing Maybelline's moisturizing and vegan concealer, providing 12 hours of buildable, medium coverage—perfect for tackling under-eye circles when you're in a pinch.
46. The highly popular Il Makiage foundation, making waves across your IG and TikTok feeds, is unlike anything you've seen before. Just take a quiz and they'll match you with *your* perfect shade. It’s almost like magic!
Not happy with your shade? You can exchange or return it for FREE, no hassle! Take the quiz, find your perfect match, and experience how effortlessly this foundation blends with your skin tone.
Promising review: "This is my first time purchasing a higher-end foundation, and I’ve never been a fan of foundations. But after reading all the positive reviews, I had to try it. I used it for the first time last night, and I was shook to my core 😂 I couldn’t believe that just a little foundation went such a long way, and it actually looked natural! Of course, you could tell I had makeup on, but it wasn’t cakey or that uncomfortable 'too much' feeling. I felt like my skin looked flawless, which was amazing because I have dark spots. All I did was take a quiz! Concealer... next! 🤣 10/10 recommend this foundation to anyone who feels unsure about wearing foundation and wants a natural look. Just get it!"—Catherine T.
What??? This is pure magic😭🙌🏾🙌🏾 I can never find the right shade in stores! It doesn’t even transfer with masks! Totally worth it! I got both the concealer and foundation." —Tashea R.
Get it from Il Makiage for $45 (available in 50 shades).
Apple News thumb via @ilmakiage on Instagram.
47. Introducing the Stila One-Step Color-Correcting Facial Serum, which helps brighten your complexion and even out redness and dark spots with a nourishing blend of vitamins, minerals, and antioxidants.
48. A uniquely shaped octopus blackhead remover stick that effortlessly eliminates blackheads and excess oil from your T-zone. It's like having a tentacled sidekick to keep your skin fresh and clear all day long.
49. The Skinergy Skin BHavior Resurfacing Essence, which features an acne-fighting powerhouse blend of retinol, niacinamide, vitamin C, hyaluronic acid, and salicylic acid. This formula helps visibly reduce dark spots, blemishes, and prevent future breakouts, giving you a glowing complexion without the need for expensive treatments. Who needs an aesthetician when you’ve got this gem?
Promising review: "WOW! No prescription acne medication has ever worked as well as this serum to control my acne and scarring. Plus, my skin looks brighter, smoother, and practically glowing! I HIGHLY recommend this product!" —Maurylyne
Get it from Skinergy Beauty for $54.99.
Skinergy Beauty is a Latine-owned small business dedicated to creating inclusive skincare and beauty products for all skin types.
50. A blurring setting powder that promises to be the ultimate finishing touch for your makeup routine. This loose powder creates a glowing, smooth matte finish that lasts all day. Seriously, who’s the genius behind this magic powder?
Here's what Mytour Shopping writer Jordan Grigsby has to say about this setting powder: "I am *obsessed* with this product! My skin is incredibly oily (I mean, it’s gotta be said twice) and I’ve spent years searching for products to keep me matte. Nothing compares to this setting powder. It is a total game-changer. Bye-bye, pores. See ya later, oily shine. This powder is a straight-up magic trick. I look like I’m walking around with an Instagram filter on. Seriously. And by the way, I’m brown-skinned, and the translucent shade works perfectly on me—no cakey finish, no weird pale look, no flashback. It’s literally just my skin!"
Promising review: "What’s in this powder, magic dust? I have normal to dry skin but get pretty oily with dewy foundations. I used this powder for the first time today and fell in love! Usually, I’m not a fan of high-end powders, but this one is *top-tier*. It didn’t dry me out but kept me from getting greasy and my makeup stayed flawless for hours. Definitely buying this again. I’ve never been so in love with a setting powder!" —Kamoni
Get it from Sephora for $30 (available in two finishes).
One/Size is a Filipino- and queer-owned small business founded by MUA Patrick Starr with a mission to make makeup truly fit everyone.
51. For a more budget-friendly option, try the Coty Airspun loose face powder, which gives your makeup a translucent finish that keeps it looking fresh, blemish-free, and oil-free with a smooth matte effect.
52. A heat-activated anti-frizz treatment to apply before blow-drying, combining hair wizardry, moisture resistance, and anti-humidity technology to give you stunningly smooth results that are almost unbelievable until you see them for yourself.
53. Sunday Riley C.E.O. Glow Vitamin C + Turmeric Face Oil is packed with a dynamic mix of ingredients designed to diminish the visibility of fine lines, redness, dryness, and dullness! Just add a few drops to your skincare routine for a glowing, hydrated complexion, minus any greasy feel.
Promising review: "I purchased the sample size first to test it and though I disliked the smell, I decided to continue using it. WOW! The results were incredible! My face, which is usually very dry and flaky, has stayed hydrated ever since I began using this oil. Although the scent is not to my liking, I can't deny the noticeable improvements to my skin." —Fillyjo
Available at Sephora for $40+ (also in a larger size).
The reviews for this post have been condensed for brevity and clarity.
