Buzz
With the possibility of TikTok being banned from app stores as early as January 19, many people are concerned about losing access to their followers, followed accounts, and saved content. If you’re someone who turns to TikTok for cleaning and organizing inspiration, especially from popular CleanTok creators, you might want to explore these Instagram accounts as worthy alternatives. Here are seven of my top picks.
The best cleaning accounts to follow on Instagram.
Having spent a lot of time scrolling through social media in search of cleaning tips and hacks, I’ve learned a lot about what makes an outstanding cleaning video. Here are some of the top cleaning accounts you should definitely follow.
@cleanwithbeax has 812k followers.
I’m a big fan of @cleanwithbeax’s videos, where Bea Elton works wonders on homes filled with clutter, trash, and general chaos. Watching her effortlessly clean grimy surfaces with a simple swipe of a rag is incredibly satisfying. Even if your home isn't as cluttered as those she transforms, you’ll still pick up valuable tips—whether it’s how she moves her vacuum or the cleaning products she highly recommends.
@gocleanco has 2.4 million followers.
On @gocleanco, you’ll find a mix of practical, step-by-step cleaning tutorials, alongside more aspirational content, such as beautifully organized homes or holiday-themed decor. Sarah McAllister, the creator behind the account, does a fantastic job of keeping things varied, which means you can go from learning about the best vacuums to simply enjoying a picture-perfect home with ease.
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@anna_louisa_at_home boasts 4.3 million followers.
Anna Louisa, the mind behind @anna_louisa_at_home, is a must-follow. She’s the author of the popular book *The Five Minute Clean Routine* and her approach to cleaning is refreshingly hands-on. From product recommendations to quick hacks and easy tips, Anna’s content is all about efficiency—she believes cleaning shouldn't take up too much of your time.
The top organizing accounts on Instagram.
While cleaning content is great, organizing videos can be even more inspiring. When I see someone share a video showcasing their neatly organized space, it always motivates me to tidy up my own surroundings. Organization content is perfect for before-and-after transformations, making it both visually satisfying and inspiring. These accounts will give you all the organizational inspiration you need.
@mrshinchhome has 4.8 million followers.
Sophie Hinchliffe, better known as @mrshinchhome, is one of the most followed organizers out there. I get completely absorbed in her soothing voiceovers that accompany videos of her tackling tasks like organizing her kids' lunches, reviewing her go-to cleaning and organizing products, and refreshing her home. Along with her stellar grid posts, her Instagram Stories are filled with 'reset' inspiration and clips of her tidying up rooms and surfaces.
@the.decluttered.mom has 380k followers.
@the.decluttered.mom is all about providing motivation and inspiration. The account regularly shares content that acknowledges feelings of overwhelm and then encourages you to get back on track. With a kind and supportive approach, it celebrates every small victory, like organizing just one item. If you're looking for an account that treats you with compassion instead of shaming you for not having a perfectly pristine home, this is the one.
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@organizingspacesbykim has 291k followers.
@organizingspacesbykim's account features a video for nearly every scenario: unpacking tips for moving, pantry organization ideas, and even strategies for organizing a barn. While I don't have a barn myself, I enjoy watching a professional organizing team tackle one and always learn something useful—like how to use storage containers effectively or how to decide what to keep and what to part with. If you're seeking specific product recommendations, this account shows exactly how to use them before you buy.
@tidydad has 379k followers.
@Tidydad is one of my personal favorites. While decluttering and organizing are often seen as female-dominated niches, it’s refreshing to see Tyler Moore, the tidy dad himself, take the lead. As a fellow small-space dweller in New York City, I love watching how Moore organizes his apartment. The author of *Tidy Up Your Life* shares practical product reviews and tips for people with limited space, offering useful content that stands out, especially when so many cleaning influencers seem to live in large homes.
