
Social networking platforms have been on the rise for around a decade, enabling people to connect and form online communities. Until recently, most of these sites were only accessible via computer. Though some sites have been adapted for mobile screens, MocoSpace is a social network tailored to those who need to stay connected while on the move.
While MocoSpace functions similarly to other popular social networking platforms, it is specifically built for mobile devices like cell phones. What's more, you don't need a high-end smartphone to use it — it is compatible with almost any cell phone that can connect to the internet.
Platforms like MocoSpace have the potential to transform how people interact, making actions such as status updates and friend requests a regular part of life. Eventually, everyone steps away from their computer, no matter how much time they spend on social media or gaming. However, even when they disconnect, people typically keep their cell phones close by at all times.
This article will explore the origins of MocoSpace and what makes this social networking platform stand out from others.
How to Use MocoSpace
MocoSpace was founded in 2005 by Jamie Hall and Justin Siegel. Based in Boston, Massachusetts, the company received $7 million in funding in 2007 and 2008. By March 2009, it had surpassed 6 million registered users, and by May of that year, it became one of the top destinations for mobile phone users, even surpassing MySpace in popularity.
Using MocoSpace is similar to other major social networking sites. Once you join, you'll have your own profile page that you can personalize with various backgrounds and graphics. You can also use your profile to upload photos and share personal details. The profile can include information like your name, age, relationship status, body type, sexual orientation, ethnicity, and whether or not you smoke, drink, or have children. If you're seeking a specific type of relationship or individual, you can also add that information.
You can create a friends list and interact with them on MocoSpace. By adjusting your privacy settings, you can ensure that only specific individuals can view your personal information. Along with photos, you can upload videos or even start your own blog directly on your MocoSpace profile.
MocoSpace offers additional features beyond what other social networking platforms provide. There are chat rooms where you can communicate with other members in real-time through JavaScript. You can even create private chat rooms. Additionally, MocoSpace includes forums and classified ads. You can also browse image galleries shared by other users.
Advantages of MocoSpace
MocoSpace operates on the idea that most mobile device users don't have access to expensive, state-of-the-art technology, but they do have basic cell phones with some level of internet access. The platform has grown primarily through word-of-mouth and has found success by not restricting its appeal to high-end users.
This strategy has led MocoSpace to adopt a cross-platform approach. One of the advantages of MocoSpace is that it works on almost any mobile device. It isn't confined to any particular platform, device, or company. Even though MocoSpace has partnerships with certain companies, it isn’t an 'on-deck' service, meaning it isn’t limited to specific mobile devices. Instead, users access MocoSpace directly through a regular mobile web browser.
There are some challenges associated with this approach. MocoSpace's engineers must constantly optimize and adjust the site's video and photo-sharing features to ensure compatibility with such a wide range of devices. Additionally, some mobile service providers block certain features of MocoSpace due to its off-deck nature.
MocoSpace is free for its users. The company generates revenue through advertising. While users who access MocoSpace on mobile devices see the same content available on the website, the ads are primarily tailored for mobile viewing. MocoSpace highlights its access to detailed demographic data as a valuable resource for attracting more advertisers.
MocoSpace users also have access to an integrated music store. The platform has partnerships with various music labels, offering songs from pop and urban artists.
MocoSpace has a notably young user base compared to many other social networking sites: 80 percent of users are under 30, 50 percent are under 24, and 25 percent are teenagers. This demographic has sparked some controversy, as user-uploaded videos and photos are sometimes sexually suggestive. MocoSpace claims that all content uploaded by users is reviewed by their team before being approved, but some parents may find the discussions and media shared on the site concerning.
Browsing MocoSpace may lead you to ask: is this site targeted at a specific ethnic group? The company's founders confirm that a larger-than-expected proportion of users identify as "Latinos and African-Americans". You can even switch between the English and Spanish versions of MocoSpace.
Related Mytour Articles
References
- Jackson, Jasper. "Mobile social network tops U.S. mobile web visits." Strategy Eye. May 22, 2009. (July 27, 2009) http://digitalmedia.strategyeye.com/article/ab6c7bc242/2009/05/22/Mobile_social_network_tops_US_mobile_web_visits/
- Johnson, Carolyn. "Moving way beyond small talk." Boston Globe. Aug. 29, 2007. (July 21, 2009) http://www.boston.com/business/globe/articles/2007/08/29/moving_way_beyond_small_talk
- Roush, Wade. "MocoSpace's Winning Formula for Feature-Phone Social Networking." Xconomy. May 20, 2009. (July 21, 2009) http://www.xconomy.com/boston/2009/05/20/mocospaces-winning-formula-for-feature-phone-social-networking/
- Schonfeld, Erick. "MocoSpace Raises $4 Million B Round." TechCrunch. Jan. 7, 2008. (July 19, 2009) http://www.techcrunch.com/2008/01/27/mocospace-raises-4-million-b-round/