The Ferrari prancing horse logo is prominently placed on the radiator of a California model showcased at the Ferrari factory in Fiorano, near Modena, Italy. Browse photos of exotic cars.
AP Photo/Marco VasiniWhen talking about premium sports cars, one brand will almost always be mentioned: Ferrari.
The legendary Italian brand is almost synonymous with sleek, curvaceous body designs, race-ready technology, flawless craftsmanship, and extraordinary horsepower.
It’s also a symbol of luxury and high expense. The combination of performance and prestige comes with a price. A brand-new Ferrari California, for instance, would cost you around $192,000 as of mid-2010. This high price tag is partly because Ferraris aren’t mass-produced like typical vehicles from brands like Toyota or Ford. Even with modern manufacturing methods, Ferraris are crafted far differently than mass-market cars.
This article will provide the answer to the question, "How long does it take to build a Ferrari?" Along the way, it will also reveal some of the factors behind why Ferrari is one of the world’s most sought-after and expensive automobile brands.
Discover where Ferraris are crafted on the next page.
Inside the Ferrari Factory
The Ferrari California made its debut on the first press day of the 2008 Paris Auto Show.
AP Photo/Francois MoriSo, you've put down the deposit on your Ferrari, or at least daydreamed about doing so, and you’re itching to get your hands on it. But hold on a second, eager buyer. The first thing you should understand is that Ferrari doesn't rush its manufacturing process. To see why, let’s take a quick virtual tour of the Ferrari factory in Maranello, Italy.
The Ferrari campus is a prime example of eco-friendly workplace design. After a redesign in 1997 by French architect Jean Nouvel, the factory now enjoys ample natural light and a sleek, modern atmosphere, with an abundance of reflective surfaces and indoor greenery. Skylights flood the space with sunlight, reflecting an overall strategy to keep workers content and focused on producing the best possible cars [source: Automobile].
The factory even boasts its own foundry – a dedicated space where molten metal is poured into molds that eventually become critical engine parts. This level of control allows Ferrari to closely monitor the quality of each component and accurately track when and where every piece was crafted. This is a significant advantage if any issues arise with a car post-delivery.
Whereas casting engine parts from molten metal once required years of apprenticeship, today it only takes about a week of training. Machines now handle the precise pouring of molten metal into molds. However, Ferrari's workers still play a vital role as craftsmen, performing the delicate task of finishing the engine parts by hand.
While the engine is undoubtedly the heart of any Ferrari, the car passes through many stations before it becomes a finished, saleable product.
To learn how Ferrari’s skilled workers assemble the car, turn to the next page.
The Ferrari Assembly Process
A man captures photos of a Ferrari California at an auto exhibition in Beijing, China, in 2009. The exhibition, lasting five days, featured a collection of imported cars, with many high-priced luxury models on display.
AP Photo/Greg BakerPart of Ferrari’s allure lies in its reputation for hand-crafted craftsmanship, with skilled artisans, not robots, meticulously attending to every detail.
However, robots do play a significant role in the Ferrari manufacturing process. They are primarily found in the engine shop, where they handle much of the work to enhance both productivity and quality. Robots are also in the highly automated paint shop, where body shells are treated for corrosion resistance before undergoing automatic priming, painting, and baking procedures.
A few buildings over, workers, dressed in Ferrari red, assemble the various components by hand. Following an assembly line approach similar to other factories, these craftsmen install fully assembled drivetrains, seats, dashboards, convertible tops, and other sub-assemblies [source: Yap].
In typical car and truck factories, multiple shifts are common when demand is high, but at Ferrari, there’s just one shift, from 8 a.m. to 5 p.m. And when the workday ends, there’s no frantic rush to leave. Employees stroll out casually, seemingly in no hurry to depart from a place that often ranks among Europe’s “best places to work.”
The car is nearly finished. To learn about the final touches and how long the entire process takes from start to finish, continue to the next page.
The Final Touches on a Ferrari
A Ferrari California on display at the Los Angeles Auto Show.
AP Photo/Ric FrancisThe Ferrari F430, a sleek V-8-powered marvel that can reach nearly 200 miles per hour (322 kilometers per hour) when fully assembled, moves at a far slower pace during its construction. Workers carefully attach, bolt, and fit parts at over 30 different stations, each taking roughly half an hour.
Cars with larger V-12 engines follow a separate line, though they are built alongside the V-8 models. The V-12 engines require about an hour per station. After the main structural, mechanical, and electronic components are installed, final touches like trim pieces and inserts complete the car. While machines precisely measure and cut the leather upholstery, it is hand-stitched for that extra touch of craftsmanship.
From start to finish, it takes approximately three weeks to construct a Ferrari California, which is the closest model Ferrari has to a mass-market vehicle (around 2,500 are made each year). Although this might seem like a slow pace, it's important to remember that part of Ferrari's allure lies in its exclusivity. In total, Ferrari produces only around 8,500 cars annually. To put that into perspective, Ford’s F-Series trucks saw over 400,000 units produced in 2009. You can drive off with a Ford F-150 almost immediately, assuming you're able to pay. However, for a Ferrari California, the waiting list is about two years long [source: Rufford].
Since its founding by Enzo Ferrari, the company has built a reputation for race-inspired engineering fused with a deep commitment to craftsmanship. Ferrari has always embraced individuality and distinction over mass-market conformity. However, the company has also modernized, enhancing quality and expanding into new markets like China, where rapid economic growth has sparked demand for luxury brands. Just don’t expect to walk into a dealership and drive off with a brand-new Ferrari right away — at least not without a wait.
