
As protests against racial injustice and police brutality continue, there has been an increasing call to support Black-owned businesses. The pandemic and its economic impact have made these businesses struggle, and your purchasing power can be vital in helping them recover from closures and financial difficulties.
Supporting Black-owned businesses is crucial not only because of the pandemic’s impact but also due to the ongoing fight for racial equality and awareness of the challenges faced by the Black community.
Black entrepreneurs often hesitate to seek bank funding due to fear of rejection and discrimination, as highlighted by Deanna Taylor of the Charlotte Observer. This reluctance, paired with the need to depend on self-financing or loans from friends and family, can place Black-owned businesses at a disadvantage even before they launch.
Taylor states, 'Highlighting Black-owned businesses on broader platforms plays a crucial role in helping them thrive and continue to support their communities, particularly when the challenges they face are significant.'
There have been some incredible lists of Black-owned businesses in different categories circulating on social media, with many of these lists continuing to grow.
If you're looking to shift some of your purchases toward these businesses, here's where you can begin. Whether you're shopping in person or online, you're bound to find a few new businesses that will quickly become favorites to support.
Books
Literary Hub has put together a list of Black-owned bookstores categorized by city and state. All stores listed are open for online orders, except for a few that are taking orders via phone only.
(Not sure what to read next? We’ve got a few recommendations for you.)
Fashion and beauty
Searching for fashion and beauty brands to support? Vogue features 68 Black-owned fashion and beauty brands, along with details on where to shop for their products online. There’s something for every budget, from $11 nail polishes to $500 leather handbags.
Wellness and fitness
Well + Good has put together a list of more than 100 Black-owned wellness brands. Categories include beauty, fitness, mental health, and food.
In need of a fresh workout routine? Travel Noire has compiled a list of 24 Black-owned gyms across California, Georgia, Pennsylvania, New York, and several other locations.
Home decor
House Beautiful is showcasing 19 Black-owned brands in the home furnishings and decor industry, with products ranging from candles to ceramics and even interior paint.
Dining
Feeling hungry? Bon Appetit has a comprehensive list of lists you’ll want to bookmark. It divides the country into three regions and includes either community-driven spreadsheets or local publications' listings (and sometimes both!) of Black-owned dining spots.
Whether you're in the mood for a sit-down meal, a coffee break, a delicious bakery treat, or a quick takeout option, you'll find plenty of choices on these lists.
If you're not able to make a purchase right now, you can still support Black-owned businesses by following them on social media and sharing their posts and products with your network.
Looking for ways to advocate for Black lives? Check out this list of resources.
