I went fragrance shopping at Target and found a $30 alternative to Tom Ford's $405 Lost Cherry perfume.

I’ll admit, I’m a fan of scented lotions, indulgent body washes, and unique perfumes. Over the years, I’ve become quite fond of Bath & Body Works perfumes and inherited timeless scents like Chanel No. 5 and Marc Jacobs Daisy from my mom. As I’ve gotten older, I’ve become more open to exploring a diverse range of perfumes from different retailers.

Recently, I decided to dive into the world of perfumes at one of my favorite stores, Target, in search of something new for my collection. Along the way, I tried Ashley Tisdale’s Being Frenshe Discovery Set (a must-have for anyone on the hunt for their perfect scent) and explored the retailer’s Fine’ry collection, which has gone viral for offering luxe fragrances that smell far pricier than their $30 tag. In the end, I found a perfume that’s been buzzing online, and I couldn’t be more pleased with my choice.

The Fine’ry Not Another Cherry Perfume is everything I could ask for in a fragrance. It’s luxurious yet cozy, with a complex scent profile that offers a balanced and sophisticated fragrance, all in a generously sized bottle for just $30.

Fine'ry Not Another Cherry Perfume

When I shop for perfumes, I typically gravitate towards woodsy, warm scents or light, floral ones depending on the season. However, the Not Another Cherry fragrance caught my attention with its unique blend of almond amaretto, cherry, and rose. I was so sure I’d love it that I bought it online without testing it in-store, and my instincts were spot on. Upon spraying, the scent opens with a fresh, sweet cherry note, which then evolves into something warmer as hints of vanilla, almond amaretto, and delicate Turkish rose take over. Plus, just one or two spritzes last literally all day long.

This well-rounded, multi-layered body mist has been compared to a popular alternative from Tom Ford that can cost eight to 13 times more, depending on the retailer and size. One five-star reviewer wrote, 'This perfume smells exactly the same… honestly, maybe even better in my opinion.' They continued, 'It’s a mix of amaretto, tart cherry, gourmand, and a touch of almond.' Another customer shared, 'If you love Lost Cherry but not the price, you absolutely have to try this. It will live up to your expectations!'

Beyond its luxurious scent, the perfume comes in a gorgeous deep red glass bottle with a 2.02-ounce capacity, which makes a beautiful addition to any vanity, dresser, or nightstand. I love the elegant look and feel of the bottle, and it makes me want to add more Fine’ry perfumes just to display them on my vanity!

For those in search of a high-end fragrance that won’t drain your wallet, the Fine’ry Not Another Cherry Perfume is definitely worth considering. With its rich, lavish scent, long-lasting wear, beautiful packaging, and budget-friendly price, you’ll quickly fall in love with it, just as I have. It also makes for a perfect last-minute Christmas gift for someone dear to you.

Looking for more options that Target has in store? Take a look at some of my favorite tried-and-true perfumes below.

Being Frenshe Cashmere Vanilla Eau De Perfume

Being Frenshe Moon Milk Hair, Body, and Linen Mist

Fine'ry Pistachio Please Eau de Parfum Perfume

Fine'ry Sweet On the Outside Fragrance

MIX:BAR Eau De Parfum Fragrance Set