Buzz
1. The Flick Stick winged eyeliner stamp delivers a flawless cat-eye in mere seconds. Forget spending 15 minutes trying to perfect symmetrical wings – this stamp does the hard work for you, making it a one-stop solution (and I'm loving it!).
2. Glossier's Boy Brow is the highly-rated, cult-favorite product that transforms your brows, giving them a fuller, more defined look with minimal effort. A few quick flicks and you're set – no flaky residue like other products might leave behind.
Founded in 2012, Glossier is a woman-owned brand that revolutionized beauty with their 'no makeup, makeup' look. Their products are designed to enhance your natural features instead of hiding them.
Promising review: "This brow gel provides the perfect amount of fullness and definition while still looking natural. The waxy finish locks brows in place perfectly. As a brow gel enthusiast, I’m hooked!" —Roni
Read Mytour's full review of Glossier's Boy Brow for all the details!
Get it from Glossier for $20 (available in seven shades).
3. The iconic Alleyoop Pen Pal is a versatile four-in-one makeup pen that will instantly reduce your makeup bag's clutter (and the time spent searching through it). With one click, you'll have eyeliner, lip liner, highlighter, and eyebrow pencil all at your fingertips. Brilliant, right?
This product is vegan, free from cruelty and parabens, and the packaging is recyclable!
Alleyoop is a woman-owned small business that’s redefining "beauty efficiency." Their products are compact, multifunctional, and designed to save you time!
Promising review: "This 4-in-1 pen has been a total game-changer! It’s small, convenient, and perfect for travel. I never leave the house without it in my bag. The colors are richly pigmented, creamy, and glide on effortlessly. I’m in love with it!" —ana
Get it from Alleyoop for $20 (available in three shades).
4. Maybelline Cheek Heat Gel-Cream Blush is praised by reviewers for its "low maintenance" appeal, perfect for cheeks, lips, and even as eyeshadow. Each color is buildable and gives a soft, dewy finish. Plus, it’s oil-free (yay!) and lightweight, making it perfect for all-day wear.
5. Eyeshadow patches are a brilliant beauty hack that catches any eyeshadow fallout while you apply it. They also help define crisp eyeliner and shadow lines. Goodbye to ruined foundation during your glam session!
6. A set of makeup blending sponges makes blending makeup a breeze while ensuring flawless coverage. Reviewers call them a perfect dupe for the iconic Beautyblender, saying they work wonders for foundation, BB cream, powder, and even concealer — whether wet or dry!
7. BestLand's high-performance matte lipsticks say goodbye to chapped lips and hello to vibrant red and pink hues. Each shade in this six-piece (!!) set offers long-lasting coverage — these lipsticks will literally survive meetings, lunch, and even more meetings after that. Many reviewers claim they've swapped out their high-end brands for this set!
8. Tower 28 ShineOn Jelly Lip Gloss elevates your go-to gloss with high shine, intense hydration, and a tinted finish that’ll make your lips truly ✨pop✨.
PS: It’s non-sticky too!
Tower 28 is a beauty brand founded by Amy Liu, an Asian woman entrepreneur.
Promising review: "I’ve never been a lip gloss person. Most glosses are beautiful but too thick and sticky, and as someone with sensory sensitivities, I would always end up wiping them off in 10 minutes. BUT this lip gloss was a total game-changer!! It doesn’t feel like a sticky gloss at all, but more like a hydrating oil or balm treatment. It leaves my lips feeling hydrated, soft, and glossy, without the stickiness! I’d recommend this 1000000%!" —samantha444
Available at Sephora for $16 (offered in 16 shades).
9. Maybelline Dark Circles Treatment Concealer is a miracle product that erases dark circles in an instant (and by instant, we mean almost immediately).
10. NYX Epic Ink Liner glides on effortlessly, stays put all day, and is completely smudge-proof. In other words, it's the waterproof eyeliner you've always wanted. I can already picture those perfectly sharp cat-eyes coming your way!
11. For those who prefer a non-liquid option, meet the amazing Kulfi Kajal Eyeliner! This creamy, blendable liner stays put all day without smudging (!!). Infused with aloe vera and vitamin E, it helps keep your eyes moisturized and nourished while acting as an antioxidant. With a variety of shades, it’s perfect for everything from subtle daily wear to bold, attention-grabbing looks✨
Kulfi Beauty is a small business owned by a South Asian woman, designed to offer representation and empowerment to the South Asian community, which has long been overlooked in the beauty industry. Fun fact: “kulfi” is a traditional South Asian ice cream!
Promising review: "I adore this eyeliner! At last, a liner that doesn’t end up smudged all over my under-eyes by the end of the day. The colors are gorgeous, and the application is effortless. It works wonders on the waterline, too! Plus, the slim pencil is so convenient. This eyeliner is pure MAGIC!" —Erika N.
Get it from Kulfi Beauty for $20 (available in seven shades).
12. Essence Lash Princess mascara delivers fabulously long lashes without the expense of extensions or falsies. With over 247,000 five-star reviews, it’s a best-selling favorite!
13. A set of Lilac St. false lash segments that are super soft and perfect for beginners, according to users! These lashes last up to *10 days*, offering the look of delicate lash extensions without the hassle, damage, or high cost. Simply apply the mascara-like glue to the underside of your lashes and attach the segments where you want extra length and volume. Voila!
14. Nyx Professional Jumbo Eyeshadow Stick is available in vibrant hues and shimmering neutral tones, making it easy and fun to add a pop of color to your everyday look. Just glide, blend, and you’re good to go! It can be used as eyeshadow, eyeliner for a bold cat-eye, or as a base for powder shadows. In under 10 seconds and with almost no effort, you’ll have a chic, shimmering finish.
15. Coty Airspun Face Powder is a silky, oil-absorbing matte setting powder that conceals imperfections and fine lines without caking or cracking. With over 79,000 five-star reviews, it’s clear this is an essential addition to your makeup routine.
16. BS-Mall's 18-piece Makeup Brush Set includes all the essential brushes, each designed with ergonomic handles for a comfortable grip, plus a convenient carrying case. Basically, it's everything you need to create the perfect look!
17. Peripera Ink Velvet Lip Tint delivers long-lasting, vibrant color that effortlessly withstands the day. Reviewers rave about how it stays stunning from sunrise to sunset, and even as it fades, it leaves behind a lovely, natural stain!
18. Beauty Bakerie eyeshadow palette features nine highly-pigmented nude and neutral hues (both shimmer and matte), making it perfect for starting with classic, versatile shades. Plus, it’s vegan and free from parabens!
Beauty Bakerie is a cruelty-free beauty brand created by Cashmere Nicole. It offers an array of colorful, high-quality cosmetics ranging from lashes and eyeshadow palettes to lip scrubs and primers — all uniquely packaged with a fun baking theme and highly praised by users.
Promising reviews: "I absolutely adore this shadow palette! The pigmentation is incredible, with rich earthy tones that shimmer beautifully." —Sarah R.
"Beauty Bakerie nails eye makeup. The pigmentation is so rich that you don't need to pile it on, making the palette last longer compared to other brands. The smooth texture and all-day wear make it a staple for me." —Natalie B.
Get it from Beauty Bakerie for $28.
19. Nars Radiant Creamy Concealer has become a must-have in many makeup bags over the years! The smooth, buildable formula combined with its 16-hour wear time makes it a long-time favorite, earning its place as an award-winning cult classic.
Promising reviews: "This concealer is a game changer. It offers incredible, long-lasting coverage and is easily buildable. If I could only pick one makeup product to wear, it would be this concealer." —Kayles0404
"This concealer is my holy grail for so many reasons. First, it doesn’t crease under my eyes even with my fine lines, and it blends beautifully. It’s my go-to for a natural makeup look, especially when I skip foundation. When I’m in a rush, this concealer is my first pick because it blends effortlessly and covers everything. It’s a reliable product that never fails me, and I am absolutely OBSESSED! I’ll definitely repurchase." —hqueen22
Get it from Sephora for $15+ (available in two sizes and 30 shades).
20. Clinique Black Honey lipstick has gone viral on TikTok and has been a cult-favorite since the '90s, known for complementing all skin tones. With a smooth balm texture and buildable, sheer color, it’s a timeless classic.
21. Maybelline Master Chrome Highlighter gives your skin the perfect radiance. It's buildable, allowing you to go from a soft, natural glow to an intense, shimmering highlight with ease.
22. Ilia Super Serum Skin Tint blends makeup and skincare effortlessly, making your morning routine a breeze. Packed with skin-loving ingredients like hyaluronic acid and niacinamide, it evens out your tone, while the SPF 40 protection and lightweight, dewy finish keep your skin looking fresh all day.
This product is free from silicones, fragrances, oils, and is noncomedogenic, making it suitable for sensitive skin. To apply, use a quarter of a dropper and treat it like a serum. The shade may look lighter at first, but within 30–60 seconds, it will adjust to its true color. Natural separation may occur due to its silicone-free formula, but this will resolve once applied to the skin. And yes, the bottle is recyclable! Learn more here.
Promising reviews: "This foundation is amazing...It provides excellent coverage for being a serum, without feeling heavy. It gives my skin a lovely dewy finish, perfect for my dry skin, which is usually hard to achieve. If I notice any shine, I just add a bit of powder with a beauty blender to balance it out. I'm obsessed and highly recommend it if you have dry skin!" —ekmanmorgan, Sephora customer
"Obsessed doesn’t even begin to describe it! This product is like a better second skin! It feels so nourishing the moment I apply it. As someone who rarely wears makeup, this has me wanting to wear it daily! When paired with the Ilia primer, it lasts all day. Perfect for my combination skin, especially since it hydrates without making me look greasy. Highly recommend!" —srydaa, Sephora customer
Get it from Sephora for $48 (30 shades available) or Amazon for $43.44+ (28 shades available).
23. Broadway's set of long-lasting clear lip glosses features three distinct glosses, each formulated with a unique ingredient to elevate your lip care routine. The rosehip oil gloss helps smooth fine lines, the mint oil gloss offers a refreshing cooling effect, and the coconut oil gloss provides deep hydration for your lips. Each one delivers the perfect glossy finish.
24. The reusable Revlon volcanic face roller effortlessly absorbs excess oil in seconds without disturbing your makeup — isn’t that amazing? Just roll it over any oily or greasy areas, and watch it transform your face, leaving you matte and shine-free.
25. Il Makiage No Filter Smoothing Primer is a silky favorite that blurs pores and fine lines like magic. With over 45,000 glowing 5-star reviews, users rave about its smooth, weightless texture! It serves as the perfect base, keeping your makeup flawless from morning till night with its long-lasting, filter-like effect.
Promising reviews: "This primer applies smoothly and sets beautifully. It leaves a matte finish after applying foundation and keeps my foundation and eyeshadow intact all day. It’s an essential product that I would highly recommend, especially for those with combination skin." —Katrina
"I have very sensitive and acne-prone skin, and this primer is a game-changer! It smooths out everything without feeling heavy, and I love how it looks on my skin. I'm a fan of all their products!" —Kena M.
Get it from Il Makiage for $49.
26. This color-changing aloe vera lipstick guarantees you'll always have the perfect shade. It’s a smart, hydrating balm that reacts to the temperature and pH of your lips, transforming into a gorgeous pink that’s just right for you.
27. At the end of the day, when you’re ready to take it all off — the ultra-soft Makeup Eraser wipes away your makeup using *only* water! That’s right, no harsh removers needed. The fabric is crafted with a microfiber blend that effectively clears out impurities from your pores. If that’s not pure magic, what is?
