Ilia is offering a massive Black Friday sale on anti-aging serums, primers, and more!

As a shopping editor, I get the chance to try countless skincare and beauty products, but not all of them deliver the results I want. However, there are some brands that consistently help me achieve that natural, healthy glow I love. One of those brands is offering a major discount on all of my favorite products through Cyber Monday, November 27, and I’m definitely stocking up while the prices are low.

Ilia’s sitewide sale features four essentials I can’t live without, plus so much more. The 20% off discount includes my go-to pencil for creating fluffy, full brows, brow gel to tame unruly hairs, priming serum for a smooth and glowing finish, and a hydrating lip mask that will be a lifesaver this winter. My top beauty picks start at just $20 through November 27, so grab them while they’re still discounted along with other Ilia best-sellers!

Ilia's Black Friday Offers are Here!

• In Full Micro-Tip Brow Pencil, now $20 (originally $24)
• In Frame Brow Gel, now $20 (originally $24)
• True Skin Radiant Priming Serum, now $42 (originally $52)
• Lip Wrap Overnight Treatment, now $21 (originally $26)
• Limitless Lash Mascara, now $23 (originally $28)
• Super Serum Skin Tint SPF 40, now $39 (originally $48)
• Bright Start Retinol Alternative Eye Cream, now $37 (originally $46)
• Blue Light Mist, now $31 (originally $38)
• C Beyond Triple Serum SPF 40, now $52 (originally $64)
• Natural Brightening Eye Primer, now $20 (originally $24)

Ilia’s In Full Micro-Tip Brow Pencil

I can’t stop recommending this fluffing brow pencil to everyone I meet (and even some I don’t), and with the 20% off, I’m definitely stocking up. I use it to fill in the sparse ends of my eyebrows, which seem to thin out more each year. After trying so many other brow pencils, I love that this one adds a natural color with soft, precise strokes—never too heavy or artificial. Plus, it stays put all day without smudging or fading.

To add more volume, I use the spoolie to brush and shape my brows, giving them a fuller, more defined appearance. Not only do I get the perfect brow shape with the pencil and spoolie, but they’re also nourishing my fine brow hairs with vitamin B5, which conditions them each time I use it. Shoppers are loving this pencil too, with one person saying that for the first time, they “have natural-looking defined brows,” and that it “lasted the whole day.”

Ilia In Frame Brow Gel

After applying the brow pencil and shaping them, I use the In Frame gel to ensure everything stays put all day. The formula is light, so it doesn’t leave my brows feeling stiff, and it won’t flake off as the day goes on. Thanks to ingredients like hydrolyzed quinoa, a natural protein that conditions and protects hair, my brows feel fuller and healthier, plus it supports their growth over time.

The brow gel is easy to apply with the tiny brush, which helps shape my brows just like the pencil did. A small amount and a few upward strokes are all it takes to get the perfect look. At 42, I’ve noticed that my brow hairs sometimes get out of place and don’t fall the way I want them to, so this gel has been a game-changer in keeping them neatly styled. Get it while it’s only $20.

Ilia True Skin Radiant Priming Serum

I don’t usually wear much makeup, as I prefer a natural, almost-bare look for my daily routine. But when it’s time for a special occasion, especially during the holidays, I want my makeup to stay intact. For these times, I’ve been starting with this priming serum to help my makeup last longer, apply smoothly, and prevent it from settling into fine lines.

This serum not only preps my skin for makeup by smoothing out fine lines and wrinkles, but it also softens my texture and leaves my skin with a subtle glow. It keeps my skin moisturized, preventing dryness and cracking. I first tried the priming serum before brunch, followed by a full day out, and when I came home hours later, my makeup still looked freshly applied. My face was soft to the touch thanks to ingredients like hibiscus extract and aloe, and I only needed three drops for complete coverage.

Ilia Lip Wrap Overnight Treatment

My latest obsession with Ilia is this lip treatment, which I use morning and night to keep my lips super hydrated. I put it to the ultimate test while I was sick with a stuffy nose and cough, which meant I had to breathe through my mouth—definitely the perfect recipe for dry, cracked lips. But after using the treatment twice daily, my lips never got chapped. Instead, they stayed soft and moisturized, and any dead skin was gently exfoliated away.

This lip mask contains hyaluronic acid to plump and lock in moisture, plus enzymes that remove the top layer of dead skin to reveal smooth lips. Now that I’m back to feeling healthy, I continue to use a drop of this $21 treatment after brushing my teeth in the morning and at night (a little goes a long way). One reviewer even called it the “GOAT of lip masks,” saying that since using it, their “lips are hydrated and healthy-looking.”

Ilia Limitless Lash Mascara

A fellow shopping writer, Megan Schaltegger, is also a huge fan of Ilia’s beauty products and swears by this viral mascara. The lengthening mascara features a flake-free formula and a uniquely designed wand that coats every lash to add volume and length, while separating and conditioning them to keep them healthy and thick. Meg shared that after “trying a travel-size version,” she “got rid of every other mascara brand and upgraded to the full-size.”

Unlike many other mascaras, Ilia’s formula is “buildable without getting clumpy,” according to Meg. It gives her a “dramatic but natural effect,” and “the clean ingredients actually work to improve [her] lashes as you wear it,” thanks to a blend of bee and carnauba wax, plus hydrating shea butter.

Ilia Super Serum Skin Tint SPF 40

Another viral product that Ariel Scotti, a Shopping Editorial Director, swears by for glowing skin is the super serum skin tint, a product that has sold over 1,000,000 bottles and built a massive fanbase. She’s been using it for three years and “can't imagine switching to anything else.” Though she’s tried other products, Ariel says “nothing compares” to Ilia’s skin tint.

Ariel’s “chronically dry, acne-prone skin” is beginning to show some fine lines, but since this formula is so lightweight, non-comedogenic (meaning it won’t clog pores), and enriched with hyaluronic acid, it doesn’t settle into wrinkles and keeps her face hydrated all day. She loves that it includes SPF 40, so even if she forgets sunscreen, she’s “still protected” and has “never burned while using this breathable skin tint.” It’s available in 28 shades, so you can find the perfect match for your skin tone.

There are many more Ilia products that are 20 percent off during the brand’s sitewide Black Friday sale running until November 27, including more of my favorite picks listed below.

Ilia Bright Start Retinol Alternative Eye Cream

Ilia Blue Light Protection Mist

Ilia C Beyond Triple Serum SPF 40

Ilia Natural Radiance Brightening Eye Primer