Buzz
1. BestLand Six-Piece Matte Liquid Lipstick Set offers smudge-proof shades at an affordable price, with a highly-pigmented waterproof formula. This viral collection has garnered praise for its long-lasting wear that stays intact unless you use a makeup remover to wipe it away.
2. Tonymoly Tako Pore Blackhead Scrub Stick comes in an adorable octopus-shaped design, and it works wonders at removing excess sebum. Simply glide this over your face after cleansing, and watch it work magic on exfoliating your pores, pulling out both blackheads and whiteheads effortlessly.
3. Rare Beauty liquid blush gives your skin a flushed look, either matte or dewy, adding a gentle sun-kissed glow. Getting a fresh, wide-awake appearance is a breeze: just dab a dot or two on your cheekbones, blend with a brush (or your finger), and you're good to go.
Check out this TikToker demonstrating the best way to use it with just one small dot!
Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine it will complement so many skin tones. It’s so pigmented. Honestly, it’s a lot of fun to use. It seems overwhelming with the pigment, but it blends so beautifully. TikTok made me buy it, and I definitely don’t regret it and will probably end up buying other shades." —AlexaX
Get it from Sephora for $23 (available in nine radiant shades and four matte shades).
4. Beakey Makeup Sponges help you apply and blend your products with an airbrushed finish every time — plus, they absorb less product! That means you won’t waste your pricey foundation meant for special occasions.
5. Denman Hair Brush shapes curls while it detangles — yes, you read that right — the proof is all over TikToks, highlighting the brilliance of its multifunctional design. You can also use it to blow dry and smooth your hair! The brush has seven rows of rounded bristles that gently work through knots without causing pain or tugging, perfect for easing through tangles after a long BeautyTok binge.
6. Seraphic Korean Skincare Exfoliating Mittens prepare your skin for all the TikTok-inspired lotions and potions by exfoliating away dead skin, revealing noticeably smoother and softer arms, legs, bums... essentially anywhere you want to use it.
7. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant helps clear pores with a blend of glycolic and lactic acids. It gently exfoliates and smooths rough, bumpy skin with pumice beads that provide a buffing effect without causing irritation.
8. CND SolarOil Nail and Cuticle Repair Oil can restore weak nails and damaged cuticles with its reliable formula, featuring natural ingredients that nourish, strengthen, and brighten your nails and cuticles with every use.
9. Maybelline's Lash Sensational Sky High mascara lifts lashes to new heights for a price so affordable, you'll be amazed that you spent under $10. Infused with bamboo extract and fibers, it provides flexible hold and volume without clumping or flaking.
10. BestLand Hair Finishing Cream tackles those stubborn flyaways that seem impossible to tame, no matter how many bobby pins you've tried. With a mascara-like tube design, it’s easy to remember to keep it with your other quick touch-up tools for on-the-go fixes.
11. An edge control gel smooths and defines your hairline without leaving any sticky residue. Suitable for various hair textures such as Brazilian, virgin, or natural hair, this gel is infused with nourishing ingredients like argan oil, helping to maintain your hair's natural moisture.
12. Crease Piece creation kit is designed to help you effortlessly create a lifted and contoured eye look. This tool allows you to sweep eyeshadow above the crease of your eyelid, making it easy to achieve a professional-looking smoky eye, just like a makeup artist.
Crease Piece is a woman-owned small business launched by Brittney Foley after she gained attention for using a spoon to achieve a cut crease. Realizing that a spoon isn't universally effective for all eye shapes, she created the Crease Piece, which includes three differently-shaped sets to suit more people.
Also, check out this TikToker demonstrating how easy the Crease Piece is to use, even for beginners!
Promising review: "I’ve only tried it once, using the wing crease, but it worked wonderfully!! As with anything new, it takes a bit of practice, but overall, it’s so simple to use! I can’t wait to experiment with other looks, colors, and styles. I’m really pleased with my purchase." —Melina Wagner
Get it from Crease Piece for $24.99.
13. Chi Spin N Curl gives you flawless curls in just minutes. Simply insert your hair into the device, and it automatically wraps it around a heated rod — revealing perfectly styled curls, like magic.
14. Olaplex No. 3 Hair Perfector is one of the top-selling hair treatments, and it's easy to see why. This product is excellent at reducing hair breakage and repairing damaged strands. In just 10 minutes, you'll notice a smoother texture and a reduction in dry, brittle hair.
Promising review: "My hair was suffering from heat tool damage and had become hard to manage. But after seeing a 'Sephora Must-Haves' video on TikTok, I decided to give it a shot! Wow, the difference after just two uses (using the same bottle)! It's only 100 ml, but it’s worth every penny. I use it as an overnight mask and rinse it out in the morning! I've never been this satisfied with a product." —michelleelee
Available at Amazon or Sephora for $30.
Be sure to check out our full review of Olaplex No. 3 here.
15. Juno & Co.'s Clean 10 Cleansing Balm removes all makeup effortlessly, earning rave reviews for its effectiveness. It can even tackle stubborn waterproof mascara. This nourishing balm, infused with Japanese pearl barley, melts into the skin, hydrating and brightening while gently cleansing without irritation.
16. CeraVe Hydrating Cleanser combines ceramides and hyaluronic acid to gently restore moisture to your skin, all without causing breakouts or leaving an oily residue. If you struggle with dry skin and are also prone to acne, this noncomedogenic formula could be your new best friend.
17. Flick Stick's Winged Eyeliner Stamp has earned its cult following from both beauty beginners and professionals. This dual-ended tool (stamp + pen) effortlessly creates the perfect wing in just seconds, as if by magic. Say goodbye to the hours spent redoing your eyeliner and hello to flawless wings every time.
18. Silicone Facial Applicator Brushes offer a smooth and efficient way to apply masks and skincare products, reducing the mess in the process. Achieving an even layer of your favorite clay or charcoal mask is as enjoyable as the flawless outcome it delivers.
19. Maxsoft Massaging Shampoo Brush helps to relieve dryness and irritation on the scalp while battling dandruff. It works by a) reviving the scalp, b) exfoliating dead skin, and c) stimulating the roots for a thoroughly clean feeling. It also gently detangles hair, making post-shower styling a breeze.
20. Verb Ghost Oil revives damaged strands with a powerful, shine-enhancing formula. True to its name, this lightweight serum effortlessly smooths frizz in just a few pumps. Packed with moringa oil and vital nutrients, it combats humidity-driven puffiness while promoting long-lasting, bouncy, star-quality hair.
21. Schick Dermaplaning Razors gently remove unwanted peach fuzz while keeping your eyebrows perfectly shaped. The blades come with built-in safety guards to protect your skin, and an extra attachment allows for precise, salon-like eyebrow grooming.
The Tower 28 Daily Rescue Facial Spray, with just three ingredients, is perfect for rejuvenating stressed skin. It acts as a gentle hypochlorous acid toner, consisting of H2O and sodium chloride, offering refreshment and calming benefits while helping to prevent skin flare-ups.
Available at Sephora for $12+, in three sizes.
