Buzz
After undergoing a buyout and bankruptcy, MoviePass is reentering the scene with a fresh approach. However, those anticipating the return of unlimited movie access for $10 a month will be disappointed. The updated service, launching in beta on Thursday, introduces a credit-based tiered system for ticket purchases, moving away from the unsustainable all-you-can-watch model that led to its shutdown in 2019.
Beta participants can select from three monthly subscription tiers—$10, $20, or $30—each offering a specific number of credits for movie tickets. Although there’s no unlimited option, MoviePass cofounder Stacy Spikes mentioned that unused credits will carry over to subsequent months. Additionally, users can earn free credits by engaging with ads via the PreShow platform, which uses facial recognition to ensure full ad engagement.
What’s the mechanism behind the new MoviePass?
Although complete specifics are yet to be revealed, the revamped MoviePass operates similarly to theater chain discount programs like AMC Stubs, but with the added benefit of not being restricted to a single theater brand. MoviePass has established partnerships with 25% of U.S. theaters. Subscribers will also receive a black MoviePass card for in-theater purchases if they prefer not to use the app.
Spikes explained that the updated MoviePass system resolves some issues of the previous unlimited model. “We aimed to introduce flexibility into the system, moving away from the straightforward but rigid all-you-can-watch approach,” he mentioned to CNET in February.
If you’re eager to participate, you can join the MoviePass beta waitlist starting Thursday, Aug. 25 at 9 a.m. ET. Selection is on a first-come, first-served basis, and chosen participants can pick a pricing tier on the launch day, Sept. 5, and share 10 invites with friends. More details about each tier’s offerings are expected to be revealed by then.
Is the new MoviePass worth signing up for?
Deciding whether to subscribe to a monthly plan for movie credits at a quarter of U.S. theaters depends on your movie-going habits, whether your local cinema is included, and the actual value of the credits. These details remain uncertain for now. However, if you’re intrigued by the prospect of discounted movies, joining the beta is free, and you likely won’t need to provide payment details until the official relaunch.
