Buzz
Welcome to 'How I Became,' the Mytour series where I explore the real stories behind how people landed their dream jobs. This week, I’m speaking with Aubre Andrus, a celebrated author of children's books. Known primarily for her nonfiction works, she also crafts short fiction for prestigious publishers such as Disney, American Girl, Scholastic, and National Geographic Kids. Discover how Andrus built her career as a children's book author and learn how you can pursue a similar path.
What does a typical career journey look like for a children's book author?
Children's book authors come from diverse backgrounds. While some have worked as editors or educators, others enter the field from entirely different professions. Though studying English or creative writing is common, my background in journalism has been invaluable. The skills I gained—researching, reporting, and writing under tight deadlines—have significantly enhanced my abilities as an author and ghostwriter. I’ve even ghostwritten for young celebrities, such as YouTube stars, leveraging my knack for interviewing and crafting engaging narratives from real-life events. Unlike many, I didn’t pursue a traditional publishing internship. Instead, I interned at a newspaper and in public relations for a children's museum and American Girl. Living outside New York City and unable to afford unpaid internships, I found my own way to success without following the conventional route.
How did you personally enter this profession?
With a degree in journalism, I secured a paid public relations internship at American Girl right after graduation. By summer's end, an associate editor role at American Girl magazine became available, and I was hired. I later advanced to lifestyle editor before transitioning to freelance work. Leveraging my experience in children's magazines, I began writing kids' books through work-for-hire projects, which are similar to freelance writing but for publishing houses. Early in my career, I attended numerous conferences, such as The Society of Children's Book Writers and Illustrators (scbwi.org), to gain industry knowledge and connect with agents and editors.
What are the primary responsibilities of the job?
As a children's book author, my role involves extensive brainstorming, research, and writing. I constantly generate engaging titles, uncover fascinating facts, discover compelling true stories, and craft new narratives for beloved characters like Cinderella or Sleeping Beauty. Collaborating closely with editors, I oversee the entire book creation process, ensuring deadlines are met. This includes drafting outlines, writing initial drafts, and revising based on feedback from editors, fact-checkers, or experts. The art director handles all visual elements, from photos to illustrations and cover design.
What are some of the most rewarding aspects of your work?
I’m passionate about creating books that inspire and empower young readers. A single book can truly transform a child’s life. Receiving heartfelt fan mail that brings tears of joy is incredibly rewarding. I feel deeply grateful to have this career. Holding a finished book in my hands, knowing it represents my dedication, and sharing it with my daughters is an unparalleled joy.
What are some of the challenges in this field?
Breaking into children’s literature is tough, often requiring relentless effort and persistence. The uncertainty of where the next project will come from can be stressful. Like many freelance careers, it involves constant hustling and financial unpredictability, which can drain creativity. Additionally, while working with major publishers is thrilling, authors often feel excluded from key decisions, which can be frustrating and disempowering.
What trends are shaping the industry?
The publishing world is undergoing significant transformation, with its future still uncertain. Self-published authors are challenging traditional publishers, and well-known writers like fantasy author Brandon Sanderson are launching their own publishing ventures. Sanderson’s record-breaking Kickstarter, which raised over $41 million, is a testament to this shift. Platforms like Amazon and social media have reduced authors’ reliance on traditional publishers for distribution and marketing. As a traditionally published author, I also ventured into self-publishing with my women in STEM series for kids, The Look Up Series, showcasing inspiring women in unique careers like toy engineering and ice cream science. Today, publishing and sharing your ideas independently is more accessible than ever, reshaping the traditional publishing landscape.
What type of individuals thrive in this industry?
Success in this field often hinges on having a business-oriented mindset. While the children's book publishing industry often claims, 'We’re not in it for the money,' the truth is that profitability is essential. Publishers seek authors who can craft captivating titles, develop emotionally resonant concepts, and demonstrate exceptional storytelling abilities to create books that stand out in a competitive market. Living in Los Angeles, I’ve noticed that screenwriters are far more attuned to the business aspects and the importance of creating marketable ideas. I admire this approach and wish the children's publishing industry would adopt a similar focus.
What are the typical salary ranges?
Salaries vary widely in this profession. While many authors aspire to secure six-figure deals, the reality is that most earn between $20,000 and $35,000 per book. These payments are often distributed in three to four installments over two years. Contracts under $10,000, though less desirable, are not uncommon.
How many hours do you typically work, and what does a standard workday entail?
My workweek runs from Monday to Friday, 9 AM to 4 PM, but my tasks vary widely. One day, I might be crafting a pitch for an editor or discussing an upcoming project over the phone. Other times, I could be finalizing a short story for Disney or diving into research for a nonfiction manuscript for National Geographic Kids. I also review outlines for potential ghostwriting projects to decide if they align with my interests. Occasionally, I work on a novel I hope to pitch in the future. Typically, I juggle three projects at different stages of completion. Additionally, I visit local elementary schools to read from my latest work, teach aspiring authors through webinars or podcasts, and participate in weekend events like the LA Times Festival of Books or the American Library Association Conference.
What’s something you wish you had known before entering this industry?
I wish I had known that an agent isn’t always necessary. While much emphasis is placed on securing one—a process that can be time-consuming and disheartening—some publishers, like Chronicle, accept unsolicited manuscripts. Additionally, work-for-hire projects allow authors to collaborate directly with publishers on pre-developed concepts without needing an agent. Networking with editors is perfectly acceptable for these opportunities. If contract concerns arise, The Author’s Guild offers free contract reviews to its members, providing support without requiring an agent.
What advice would you give to someone pursuing this career?
It’s important to note that becoming a children’s book editor and a children’s book author are distinct paths. Aspiring editors will find the most opportunities in New York City, where many publishing houses are based. However, authors can live anywhere and come from any background. The key is to start creating. Finish a project and share it with the world, then move on to your next idea. Don’t become overly attached to your first concept—be open to feedback and willing to pivot if necessary. Experiment with different writing techniques, such as those found in screenwriting books like Save the Cat by Blake Snyder. Take what resonates with you and discard the rest. Creativity has no single formula. It may take time to find your rhythm, so keep writing, pitching, and networking. Stay informed about the industry, remain persistent, continuously improve your craft, and make your presence known. With dedication, your work will eventually gain recognition.
