Buzz
Nusrat serves as an Editor at Mytour, where she focuses on tracking leading brands and emerging trends across various sectors, such as home and lifestyle. Her professional journey includes roles at prominent digital platforms like BuzzFeed, where she contributed to the Asian content vertical, and Reviewed at USATODAY, where she managed Retail and Shopping, creating a wide range of content including brand evaluations, gift recommendations, and interviews.
Highlights:
• Previously featured in BuzzFeed and Reviewed at USA TODAY• Recognized for her dedication and knowledge in Asian representation, small businesses, K-beauty, and fashion.• Earned a B.A. in English with a focus on Creative Writing from Pace University and Hunter College
Professional Background
Before joining Mytour, Nusrat worked at BuzzFeed, where she played a key role in building its Asian content vertical, spotlighting small businesses, and evaluating K-beauty products. She also served as an Editor at Reviewed for USA TODAY, spearheading diversity-driven projects, such as the platform’s inaugural Ramadan content series, and managing all editorial and story content for Retail and Shopping. With a wealth of experience in product testing and research across lifestyle categories, Nusrat prides herself on being a detail-oriented shopper, offering advice on everything from artificial flowers to Japanese skincare and holiday gift ideas. She keeps up with Instagram and TikTok shopping trends and is deeply invested in K-beauty, fashion, Asian representation, and challenging societal norms. Nusrat has been part of Mytour since 2024 and is known as the team’s horror enthusiast. Residing in New York City, she has a background in writing, having started her career at HarperCollins and Scholastic. Staying true to her roots in children’s publishing, she still enjoys young adult fiction. In her free time, she secretly edits movie plots on Wikipedia.
Favorite Purchase:
Nusrat’s top pick is the Neogen Bio-Peel Gauze Peeling Exfoliating Pads in Lemon. She loves how this product combines physical and chemical exfoliation, along with the added boost of vitamin C. These pads effectively remove dirt and dead skin, leaving her complexion glowing and revitalized. It’s a staple she consistently repurchases.
Academic Background
Nusrat earned her Bachelor of Arts in English, specializing in Creative Writing, from Hunter College in New York City.
About Mytour
Mytour, a Dotdash Meredith Brand, is a renowned and reliable digital platform offering practical, genuine solutions to make life easier. With a monthly audience of 11 million readers, our content is crafted by seasoned journalists and rigorously verified for accuracy. Discover more about us and explore our editorial guidelines.
