Ruggable’s latest collection with Goop represents the pinnacle of quiet luxury, offering an elegant yet understated line of rugs.

While it’s tough to claim that decor can truly make life simpler, Ruggable proves to be the exception. With rugs that can be easily spot-cleaned or washed at home, there's no need to spend time or money on professional cleaning—offering both convenience and style.

Ruggable has previously collaborated with big names like The Hiltons, Justina Blakeney, and Jonathan Adler, so it’s no surprise that their latest partnership is with Gwyneth Paltrow’s brand Goop. The actress and entrepreneur is equally excited about this new collaboration.

“A cherished home serves as the backdrop for our most treasured memories: playing with our children on the floor, hosting lively dinner parties with old friends, or enjoying a rare quiet moment curled up with a book. For the Ruggable x Goop collaboration, we focused on these meaningful moments, blending form and function to create an elevated collection of organic neutrals with patterns and textures inspired by our travels,” said Paltrow in a press release. “Our hope is that these luxurious, washable rugs will become part of your fondest memories for years to come.”

The collection includes eight distinct styles in three textures—flatwoven, tufted, and re-jute. Starting at $119, the rugs are offered in various sizes and shapes, from classic rectangles to circles and runners. Here's a closer look at the collection, along with some styling suggestions.

Salerno Soft Black Re-Jute Rug

A standout piece in the collection is the Salerno Soft Black Re-Jute Rug, which showcases a bold checkered diamond pattern and a distinctive border. It's an excellent choice for enhancing the texture and warmth of a modern living or dining room space.

Similar to other Re-Jute rugs from Ruggable, this one boasts the look of jute but offers a softer feel underfoot. It’s more durable than traditional jute, being resistant to stains, shedding, and fraying. Perfect for both indoor and outdoor settings, it’s a great pick for a patio or outdoor dining area.

Lucia Natural Rug

Cassandra Leisz, Senior Creative Director at Ruggable, shares that one of her top picks from the collection is the Lucia Natural Rug. She describes it as having a refined design in a warm beige tone, perfect for bringing coziness to any room. The soft, subtle patterns provide a neutral foundation, making it versatile for various settings.

Thanks to its gentle color palette, this rug is a fantastic option for smaller living rooms, as the light tones can visually expand the space.

Elin

Available in Stripe Indigo and Stripe Latte Cream, these rugs are the epitome of luxury in the Goop collaboration. Drawing inspiration from traditional Indian dhurrie designs, they feature imperfect lines and a stair-stepped edge motif. With bold contrasting hues, both options are ideal for dining areas or home offices. The indigo provides a subtle pop of color, while the latte color offers a sophisticated neutral.

Shaila Stone

The Shaila Stone rug is perfect for those with a taste for subtle elegance. A modern twist on the classic Indian dhurrie rug, it showcases geometric shapes, intricate linework, and a serene color scheme inspired by nature. Its cool, contemporary design still manages to inject significant style into any space.

Luna Soft Teal offers a soothing and soft shade of teal that adds a subtle yet striking touch to any space.

The Luna Soft Teal rug stands out for its boldness in color yet simplicity in design. It's perfect for creating a warm, welcoming atmosphere in spaces like entryways or even bathrooms. Layering it over a neutral surface like white tile enhances its visual impact.

Remi Camel Brown offers a rich and earthy hue that complements a wide range of interior styles with its warm, inviting tone.

Inspired by the simplicity of Tuareg designs, this rug’s earthy tones, striped patterns, and textured details make it a statement piece in contemporary and minimalist interiors.

Dilara Sage Green introduces a soft, muted green that brings a refreshing and calming touch to spaces, perfect for creating a peaceful ambiance.

Leisz suggests that the Dilara Sage Green rug makes a perfect focal point for entryways or bathrooms. Drawing inspiration from traditional Tuareg rugs, this design combines earthy tones of brown and cream with a soothing sage backdrop.