Sherwin-Williams has revealed the soothing and serene shade chosen as its 2024 Color of the Year.

As we enter early fall, it’s the season when brands showcase their trendiest paint hues, and we were thrilled to hear from Sherwin-Williams, who just announced their 2024 Color of the Year: Upward. This pale, dreamy blue with subtle gray undertones is crisp, clean, and timeless. (So Mytour!) Consider it a color that enhances mental wellness, offering the peace many of us crave in our homes—a calm escape from the chaos of the world.

The excitement surrounding the color was so great that even the food world wanted to get involved. In partnership with the renowned pastry chef Dominique Ansel, Sherwin-Williams introduced a vegan Cronut inspired by Upward. The croissant-doughnut hybrid features a filling and fondant topping tinted with Butterfly Pea Flower Tea (no artificial dyes!). It’s available in a limited edition, so if you're in New York City, grab it before September 24! (The Mytour team tried it and can confirm—it’s absolutely delicious.)

Sue Wadden, Sherwin-Williams' director of color marketing, shares that the brand chose this tranquil shade because it “represents the gentle forward momentum in our lives. It embodies that relaxed, sunlit day vibe that brings a sense of peace and satisfaction.” That’s actually a perfect description, and we didn’t think a color could capture that feeling—but Sherwin-Williams made it happen!

With all the warm hues making their mark in design, particularly as we embrace the cozy season, Upward offers a delightful contrast. Sherwin-Williams points out that it’s a shift from last year’s earthy, terracotta-inspired shade, Redend Point, explaining that it’s “an invitation to open minds to a color of serene calm that is always around us—if we only remember to look up.”

Combine this subtle, frosty hue with soft creams or pastels, paired with light wood tones such as oak, to create a fresh, airy atmosphere. This adaptable shade is perfect for bedrooms (ideal for calming spaces!) but also works beautifully in other areas like dining rooms and shared living spaces. In short, Upward is remarkably flexible, making it a great choice as a transitional hue, accent color, or for both interior and exterior use—fitting seamlessly into diverse design styles like coastal and Nordic.