The 12 Top Self-Tanners

Best Overall

The St. Tropez Self Tan Classic Bronzing Mousse stands out as our top choice, offering a user-friendly pump dispenser, flawless application, and long-lasting results. While it's priced higher than some others, the quality justifies the cost—especially with its even, non-orange color. However, it’s recommended to use a mitt for best results since it dries fast, and applying without one might lead to streaks.

When applying the formula, it was easy to see where it hadn't been blended in yet, making it ideal for first-time tanners. The instant bronzing effect was impressive, and it was comfortable enough to wear throughout the day without restricting our activities while waiting for it to set. It wasn’t sticky and didn’t transfer to clothing or bedding (just wait 60 seconds before dressing). The typical ‘self-tanner’ odor was absent too. Overall, this is an excellent self-tanner that develops in 4 to 8 hours and can last up to 10 days.

Type: Mousse Shades: Classic Development Time: 4–8 Hours Size: Available in 1.7, 4, or 8 ounces

Top Drugstore Pick

Despite being a light and thin formula, Bondi Sands Everyday Gradual Tanning Milk layers beautifully as you build up color. It took a few daily uses to see a natural tan, and switching to bi-weekly applications created an even tone across the skin.

As we massaged the formula into our skin, we immediately noticed how fast it dried. This requires applying it quickly and in smaller sections to avoid streaks. The advantage of this quick drying is that you can apply it both morning and night and wear any outfit, even a full white one, without worry. However, be mindful to wash your hands right after use to prevent any tan marks on your hands, as recommended by Bondi Sands.

Type: Lotion | Shades: 1 | Development Time: 24 hours | Size: 3.4 and 12.6 ounces

Ideal for Beginners

The Jergens Natural Glow + Firming Self Tanner is a budget-friendly option that provides a natural radiance. In our tests, the formula proved to be quite forgiving, especially for those new to self-tanning products. It’s easy to apply as long as you take the time to rub it into the skin—it's not as fast-drying as some other products, so you can apply it just like you would a regular moisturizer. There's no need for a mitt or special tools—just your hands. It delivers a natural-looking tan while also moisturizing your skin.

With a tropical fragrance that helps mask the usual artificial scent associated with self-tanning products, this formula comes in two shades, making it suitable for different skin tones. While we did notice some patchiness around the ankles, it wasn’t very obvious. Since it’s a gradual tanner, you’ll begin to see subtle results after about 24 hours, with a slightly deeper color on day two. It’s not ideal for those seeking dramatic results quickly, but it’s perfect for anyone wanting to build up a soft tan over time.

Type: Lotion | Shades: Light/medium and medium/deep | Development Time: Gradual | Size: 7.5 Ounces

Ideal for the Face

Using a typical self-tanner on your face can be tricky, but adding a few drops to your skincare routine? That’s a total game-changer. For a radiant, natural glow, try the Tan-Luxe The Face Illuminating Self-Tan Drops.

Before testing, we carefully reviewed the instructions, which recommend adding anywhere from two to twelve drops to your favorite moisturizer, mixing it in, and gently massaging it into your skin. Unsure of how deep the tan would be, we opted for four drops as a cautious choice. Thankfully, there was no streaking or patchiness the following day, and the tan left us with a beautiful, sun-kissed glow. The color lasted for several days before beginning to fade, and maintenance is hassle-free due to the easy-to-use drops.

Keep in mind that the drops have a slightly oily texture. While it didn’t alter the consistency of our moisturizer, it's something to be aware of if you have naturally oily skin.

Type: Serum | Shades: Light/Medium or Medium/Dark | Development Time: 6–8 hours | Size: 0.3 & 1.0 ounces

Best Quick Developing

The Bali Body Self Tanning Mousse is the perfect solution for anyone in need of a quick, instant glow. Just 90 minutes after applying, we achieved a beautifully developed tan that didn’t transfer onto clothes or leave a sticky feeling behind. While you could leave it on for longer to achieve a deeper shade, who has time for that?

As we tested, the brown foam transformed into a creamy, sudsy texture that made it super easy to blend and ensured no areas were missed. There were a few minor patches on spots like elbows and knees, but these were easily corrected with proper skin prep. We definitely recommend using a tanning mitt to avoid streaks. Note that the product doesn’t come with one, so you’ll need to buy it separately.

Type: Mousse | Shades: Dark or Ultra Dark | Development Time: 1–4 hours | Size: 6.7 ounces

Ideal for Sensitive Skin

For those with sensitive skin, reactions like redness or itchiness can occur with certain body products. However, SaltyFace's Tanning Foam is free from irritants like sulfates, parabens, and phthalates. It uses calming botanical ingredients such as aloe leaf extract and chamomile flower extract to deliver a subtle golden glow. The vegan, cruelty-free formula is also safe for acne-prone skin, thanks to the oil-balancing benefits of camellia sinensis leaf. This means you won't need to buy a separate tanner for your face and body. The brand recommends using its body brush for an even application.

Type: Foam | Shades: Light/Medium and Medium/Deep | Development Time: 1–24 Hours | Size: 6.8 Ounces

Best for Long-Lasting Results

Bondi Sands Self Tanning Foam is perfect for those seeking an easy-to-apply tan that stays intact after development. The straightforward instructions make it simple to apply. Testing showed that the compact packaging and ergonomic pump made it travel-friendly and offered more precise application. When more product was needed, two pumps were used instead of one for larger areas. While the tan developed into a more subtle, natural glow than the dark tone advertised, it applied and developed evenly without the need for an application mitt.

The tanner is notably difficult to remove, which may be a downside for some. After use, we found the product remained visible on the skin for a week. We recommend performing proper skin prep before applying self-tanner for the best results in achieving a flawless tan. Type: Foam | Shades: Light/Medium, Dark, Ultra Dark | Development Time: 6–8 Hours | Size: 6.76 Ounces

Best for Spraying

The Bali Body Face Tan Mist, now upgraded with a micro-mister, is a facial spray that delivers a natural-looking tan without causing breakouts. We tested the original version and applied it in a manner similar to using a toner. By placing a bit of the product on a cotton pad and sweeping it across the cheeks, we achieved a radiant complexion with no irritation or breakouts. After four hours, our skin deepened in color, drawing endless compliments.

The formula is lightweight yet hydrating, and we couldn’t get enough of the smooth, streak-free application. With a vegan and cruelty-free formula, it’s one of the most user-friendly tanning sprays available.

Type: Spray | Shades: Dark and Ultra Dark | Development Time: 4–6 Hours | Size: 3.38 ounces

Best for Gradual Results

Tanologist Brightening Gradual Tan Lotion is another lightweight option that imparts a subtle glow. It dries quickly, has a coconut scent, and leaves the skin feeling smooth without any sticky residue.

In our testing, we chose to apply the formula using a tanning mitt to avoid staining our hands. Although the brand doesn’t offer or recommend a mitt, it’s a helpful personal choice, especially when you're in a rush. The formula developed evenly overnight and continued to build gradually without uneven spots or gathering in areas like the elbows.

We appreciate that the brand offers two shades, as many gradual tanners only have one. This variety makes the product feel more adaptable and accessible, especially considering its affordable price compared to other similar brands.

Type: Lotion | Shades: Fair/Medium or Medium/Dark | Development Time: 24 hours | Size: 8.45 ounces

Best for Long-Lasting Results

The Coco & Eve Sunny Honey Bali Bronzing Foam takes six to eight hours to develop, but the even tan it gives lasts for a week before it fades away.

We had to apply the foam quickly, but its dark tint allowed us to see exactly where more product was needed, ensuring an even tan. We noticed a bit of patchiness on our wrists, though it was almost invisible and likely caused by the glove. We preferred using a mitt for application, but the mitt provided with the product had a thumb slot that made it difficult to switch between hands—a small detail to consider.

If you choose to wear the tanner overnight, ensure it dries completely before putting on clothes. We found that dressing too soon led to minor product transfer onto our garments.

Type: Foam | Shades: Medium, Dark, Ultra Dark | Development Time: 2–8 hours | Size: 6.7 ounces

Best Organic

Among the organic formulas we tested, the COOLA Organic Sunless Tan Firming Lotion stood out as the most natural and ideal for both beginners and experienced tanners. The lotion's thick consistency required more effort to blend, but the hydration and color it provided were well worth it. We discovered that finding the right amount to use is key—too much led to streaking, and the product doesn't fade from the skin quickly.

We started noticing the tan developing after about two hours, though the full glow didn’t appear until the usual four-to-six-hour timeframe. This lotion works best for overnight use due to its quick drying time and its ability to avoid transferring onto clothes or sheets. If you prefer daytime use, the lovely coconut fragrance helps mask the typical self-tanner smell.

Type: Lotion | Shades: Universal | Development Time: 6–8 hours | Size: 6 ounces

Best Moisturizing

The Tan-Luxe The Gradual Illuminating Tanning Lotion stands out for its thinner texture, making application quick and easy. It dried fast while still providing solid hydration from ingredients like aloe and raspberry seed oil, though a bit of streaking appeared if it wasn't properly blended. Overall, the tan that developed looked natural and stayed for about five days, even after several showers.

The transparent bottle packaging makes it simple to dispense the product, while also letting you easily track how much is left before you need a refill. To our surprise, after just two uses, we realized how little lotion you need to achieve noticeable results. With the control it offers, you can extend the use of each bottle significantly.

Type: Lotion | Shades: Universal | Development Time: 8–12 hours | Size: 8.45 ounces

Final Thoughts

The Classic Bronzer Mousse from St. Tropez remains our top choice for self-tanning, thanks to its smooth application, natural appearance, and long-lasting effects. If you're in need of a quick tan with lasting results, both the Bali Body Self Tanning Mousse and Jergens Natural Glow + Firming Self Tanner are excellent alternatives. For sensitive skin, SaltyFace offers a tanning foam that’s gentle and won't irritate or cause breakouts.

Our Testing Methodology

To determine the best self-tanners, we picked 15 different products and tested them in the comfort of our own homes. If the brand offered various shades, we selected the one that best suited our individual skin tones. If there was only a single formula available, we used that tanner instead.

Before applying the self-tanner, we first tested it on a small patch of skin to make sure we wouldn't have any adverse reactions. After that, we followed the instructions from the manufacturer and documented our findings over a two-week testing period. If there were no instructions provided, we made sure to properly cleanse and exfoliate our skin, creating the best foundation for the tan. We worked in sections, gently massaging the product into our skin using an application mitt.

We documented our initial impressions and made a note of any challenges, successes, and how each tanner faded over time.

How to Shop for Self-Tanner Like a Pro

Type 

Self-tanners typically come in foam, lotion, mousse, and water-based spray formulas. The best choice depends on personal preference, but there are a few indicators that can help determine which formula will deliver the best tan right away and maintain it throughout the day.

Hand recommends using cream or lotion formulas for dry skin, while foam, gel, and water-based products are more suitable for oily skin. Creams and lotions provide hydration to the skin, while foam, gel, and water-based formulas dry quickly and don’t add moisture, sometimes adhering to dry or rough areas. Ultimately, finding the right product comes down to trial and error.

Ingredients 

"The active ingredient in self tanner, called DHA, is the same across formulas," Dr. Rubin says, but that doesn't mean your tanner can't contain additional skincare benefits. 

Choosing a self tanner that also includes ingredients that are good for your skin means an amazing natural-looking tan while addressing specific skin needs and improving overall skin health, whether hydration, firming, boosting collagen, or combatting acne, Hand explains. 

She suggests someone with acne-prone skin look at the brand Salty Face because it contains camellia sinensis leaf to balance sebum production. She also recommends Isle of Paradise Tanning Natural Glow Face Drops, as it contains Vitamin C to reduce dark spots and unevenness.

Shades

Color theory is key when choosing the right tanner shade. Hand categorizes it into four main types: fair, medium, olive, and dark. Once you've determined your skin's shade, take into account whether you have warm or cool undertones. Those with neutral undertones (a mix of both) have the flexibility to experiment with different shades.

Fair Skin

• Cool: Opt for a fair to light shade with subtle red or violet undertones to avoid an orange appearance.
• Warm: Go for a light to medium shade with golden or peachy undertones to accentuate warmth.

Medium Skin

• Cool: Choose a medium shade with slight red or olive undertones.
• Warm: Pick a medium to dark shade with golden or caramel undertones.

Olive-toned skin

• Cool undertones: Opt for medium to dark hues with neutral or red undertones for a balanced look.
• Warm undertones: Go for dark shades with green or golden undertones to complement the skin's natural warmth.

Dark skin

• Cool undertones: Seek dark shades with red or blue undertones for a striking contrast.
• Warm undertones: Select deep shades with golden or rich brown undertones to highlight the skin's depth.

Development Duration

The time it takes for your self-tanner to develop depends on its formula: It can range from just one hour with an express tanning mousse to 12 or 24 hours with a gradual tanning lotion.

Most formulas typically take between four and eight hours to achieve their fullest color result. At that stage, it's important to follow the specific rinsing and post-application instructions of your product to help the tan last longer on your skin.

Additional Self Tanner Options to Explore

Beauty by Earth Self Tanner: The Beauty by Earth Self Tanner delivers a natural tan without any orange tones, blending seamlessly into the skin even though it initially appears thick and white. The formula is entirely organic and develops evenly over an eight-hour period. However, those with sensitive skin should be cautious: it caused red, itchy bumps for us. We tested it again to confirm, and it was indeed the cause, so we discontinued use. We strongly recommend doing a patch test before applying.

St. Tropez Tan Express Bronzing Mist: We adore St. Tropez for its incredible foam tanners, but the Self Tan Express Bronzing Mist is better suited for experienced tanners. The mist doesn't provide the most even coverage, requiring swift application and a dependable mitt to avoid streaking. Once we figured out that spraying it onto an applicator and buffing it into the skin gave the best results, the color became noticeably natural by day six. You won’t notice any transfer with this one, but expect the signature self-tanner scent until you shower.

Questions You Might Ask

Do you need a separate self tanner for your face?

Not all self-tanners are the same—there are times when using a different tanner for your face is recommended. According to Hand, "If your skin is even a little acne-prone or sensitive, it's better to choose a product or tanner designed specifically for the face rather than one meant for the body.”

Body tanners often contain ingredients that may clog pores, leading to breakouts. Dr. Rubin also points out that tanning on the face can differ from tanning the body, so opting for a self-tanner made specifically for the face helps it look more natural.

If neither of those concerns apply to you, you can skip the self-tanner on your face and instead choose a darker shade of foundation and concealer to achieve a balanced look between your complexion and body.

How long does self tanner last?

The duration of a tan can differ from person to person. According to Hand, factors like individual skin type, the formula of the product, and how you care for your skin before and after tanning play a role. However, most tans tend to peak between days two and four, gradually fading over a span of about two weeks, she explains.

"Self tanner affects only the top layer of dead skin cells, so its lifespan depends on how quickly those cells shed," Dr. Rubin explains. This natural shedding process is why both experts agree that exfoliating and moisturizing the skin before applying tanner ensures a longer-lasting, radiant tan compared to those who skip proper skin prep. You can exfoliate physically with a scrub or mitt, or chemically using body serums that contain glycolic or lactic acids.

What is the best type of self tanner for older skin?

As skin ages, it often loses moisture, making it harder to find body products that don't highlight issues like texture, crepiness, or sun damage. Both Hand and Dr. Rubin recommend self tanners with hydrating properties to address these concerns while tanning.

Hand suggests opting for cream or lotion-based tanners instead of mousses, sprays, or water-based formulas. She also advises using tinted products, as they allow you to see where the product is applied, helping to minimize streaking, especially since aging skin tends to be more uneven.

Trust Us on This

This article was penned by Grace Parsons, a seasoned writer with extensive experience in the beauty industry, including cosmetics, skin care, and wellness. To find the top self tanners, our editors tested 15 products at home over several weeks, also researching others based on formula type, shade options, development time, and size. Grace consulted Elizabeth Grace Hand, an esthetician and founder of Ställe Studios in New York City, and Courtney Rubin, MD, MBE, FAAD, the chief medical officer at Fig.1, for their expert insights.