
Ever since Wheaties first captured radio audiences with a catchy tune in 1927, jingles have become a key part of advertising. Though they might not dominate like they did 60 years ago, these memorable melodies are still going strong. Test yourself—read through the top 20 most unforgettable jingles without singing along.
Quality Logo Products compiled the following list after surveying 735 U.S. residents about their recognition of 67 well-known jingles. The iconic 'Nationwide is on your side' theme from the insurance company claimed the top spot, with 92.6% of respondents identifying it immediately.
Sometimes, the simplest melodies leave the strongest impression. McDonald's catchy ‘Ba-da-ba-ba-baaa… I’m lovin’ it’ and the instantly recognizable 'Riiiicolaa!' from the cough drop brand came in second and third on the list, respectively.
Not all jingles leave a good impression. Liberty Mutual’s repetitive jingle ranks 20th for the most remembered, but it takes the top spot for both most disliked and most irritating.
Check out the complete list below. After reading through the compilation, take a stroll down memory lane with these classic commercials.
- "Nationwide is on your side" // Nationwide Insurance
- "Ba-da-ba-ba-baaa ... I'm lovin' it" // McDonald's
- "Riiiicolaaa!" // Ricola cough drops
- "Snap! Crackle! Pop! Rice Krispies" // (Kellogg's Rice Krispies)
- "They're magically delicious!" // Lucky Charms
- "Uh-oh! Spaghetti-O's!" // Campbell's Spaghetti-O's
- "Like a good neighbor, State Farm is there" // State Farm Insurance
- "Mm-mm, good. Mm-mm, good" // Campbell's Soup
- "Gimme a break ... break me off a piece of that Kit Kat bar" // Kit Kat
- "I don't wanna grow up, I'm a Toys R Us kid" // Toys R Us
- "Every kiss begins with K" // Kay Jewelers
- "Ch-ch-ch-chia!" // Chia Pet
- "I want my baby back, baby back, baby back ..." // Chili's
- "Mommy, wow! I'm a big kid now" // Huggies
- "The best part of waking up is Folgers in your cup" // Folgers
- "Be all that you can be" // U.S. Army
- "What would you do-oooo for a Klondike Bar?" // Klondike ice cream bars
- "Ace is the place with the helpful hardware man" // Ace Hardware
- "Clap on! Clap off" // The Clapper
- "Liberty, Liberty, Liberty ... Liberty!" // Liberty Mutual Insurance