Buzz
Image: Verona S/Getty ImagesYou may be used to applying blush for contouring, but this fresh trend flips that idea. 'Boyfriend blush' embraces a softer, more authentic blush style that makes it look like you've just wrapped up an invigorating workout.
The best part? It's simple to recreate. We spoke with two beauty professionals who shared their step-by-step guide for anyone eager to refresh their summer makeup routine.
What is Boyfriend Blush?
"This trend draws inspiration from the natural girl aesthetic," explains celebrity makeup artist and Lashify Pro director Beau Nelson. "It reflects the way boys' cheeks redden after a game or being out in the sun."
Jamie Greenberg, the Founder and CEO of Jamie Makeup, concurs, describing the flushed look as reminiscent of "your boyfriend’s cheeks after a rugby match," similar to how Prince William and Harry appeared in the late 2000s.
Although this style may be trending now under a catchy name, Greenberg reassures us that it's far from new. "It's a timeless classic that I adore," she remarks. "It has been around for decades."
How to Achieve the Look
Before you get started, Nelson advises ensuring you're using a cream blush. While powder blush can also work, he notes that cream blush has a texture that is 'super easy to work with and gives a little luminosity to the skin.'
When selecting a shade, Nelson recommends opting for colors in the red, berry, or deep pink range. For deeper skin tones, he suggests Violette FR Bisou Blush in the shade AÏSSA, while INÈS is an excellent choice for lighter skin tones. He also recommends trying Lashify Flush, which is PH activated to create a custom color unique to you.
Greenberg developed her own blush called The Cherry One, inspired by the natural flush that appears after doing 50 jumping jacks. This blush offers a 'natural cheek reaction' and combines with a highlighter to create a radiant finish.
To apply your blush, apply the blush to the apples of your cheeks using a fluffy brush. Be conscious of your brush strokes. 'Rather than sweeping towards the ear, think of creating a loose upside-down triangle, adding a touch to your nose, and whatever remains on the brush can be applied to your hairline to unify the face subtly,' Nelson suggests.
