The most popular Amazon deals of 2025 are priced under $25, including this super popular 4-piece sheet set that everyone’s talking about.

Amazon is kicking off 2025 with a fresh new storefront and an array of incredible deals offering discounts up to 75%. The New Year shop features incredible bargains across categories like home goods, fashion, beauty, and more, with prices as low as $5. I’ve already added several great finds to my cart, including moisturizing hair masks for winter, a top-rated bedding set at half-off, comfy yoga pants, innovative cleaning tools, and so much more.

Post-holiday shopping is all about scoring big savings, and my top picks are all priced under $25. Be quick to grab these deals while they last because they’re bound to disappear fast at these unbeatable prices.

Top New Year Amazon Deals Under $25

• Mspny Deep Conditioning Hair Mask, just $5 (originally $20)
• Utopia 4-Piece Queen Bed Sheets Set, now $15 (was $30)
• BrownNoise Sound Machine, priced at $17 (down from $29)
• Vtopmart 8-Pack Glass Food Storage Containers, only $23 (was $33)
• Emete Electric Spin Scrubber, available for $20 (was $36)

Mspny Deep Conditioning Hair Mask

One of the best deals in Amazon’s New Year Shop is this deep conditioning hair mask at a 75% discount. Now only $5, it helps repair dry, damaged hair and strengthens split ends. Massage it into your hair after shampooing for up to 10 minutes, then rinse. Shoppers rave about its ability to improve hair texture and shine, with one five-star reviewer saying it delivers “immediate results.”

Utopia 4-Piece Queen Bed Sheets Set

Refresh your bedroom for the new year with this four-piece bed sheet set, now available at 50% off. Made of brushed microfiber, the set includes a flat sheet, a fitted sheet, and two pillowcases. With elastic corners for a secure fit, the sheets resist shrinking and fading. Over 155,000 five-star ratings praise these sheets as the best they’ve ever owned and an amazing value.

BrownNoise Sound Machine

Trying to get better sleep this year? This sound machine is now only $17 and helps block out disruptive noises. Featuring 30 calming sounds, such as rain and ocean waves, it also doubles as a nightlight with 12 soft color options. “I love the variety of settings and colors,” one five-star reviewer shared. “I keep mine on the fan sound to calm my cats from the building’s noise. It works wonders for both them and me to get restful sleep.”

Best Amazon Clothing Deals Under $25

Amazon’s New Year shop is filled with great deals on athletic wear—perfect for anyone looking to kickstart their fitness journey. Score a pair of highly-rated yoga pants for just $13, a $10 adjustable fanny pack for your outdoor adventures, or prepare for spring with a UPF 50+ sun protection jacket.

• Seajojo High Waist Flare Yoga Pants, only $13 (originally $19)
• Qxurkut UPF 50+ UV Sun Protection Jacket, just $14 (was $19)
• Levsox Compression Socks, now $16 (was $20)
• Pander Two Way Zipper Fanny Pack, priced at $11 (was $22)
• Leggings Depot Relaxed-fit Jogger Sweatpants, $13 with coupon (originally $17)

Best Amazon Health and Beauty Deals Under $25

Winter is the perfect time to indulge in a spa day at home—especially with some amazing deals. Get 40 pairs of under-eye masks for only $9 (less than 25 cents per pair!), or skip the salon and treat yourself to a gel nail polish set for just $14. You can even snag these highly-rated hair wax sticks for only $8.

• Ustelier Under Eye Patches, just $9 (was $12)
• Etekcity Smart Scale, $20 (down from $24)
• Jodsone 36-Piece Gel Nail Polish Set, now $14 (was $23)
• Samnyte Hair Wax Sticks, only $8 (was $10)
• Hicober 3-Pack Microfiber Hair Towels, $12 (was $16)

Best Home Deals Under $25

If chilly winter days have you wanting to relax indoors, the home section of Amazon’s New Year store is the ideal place to shop. Refresh your bathroom with new hand towels, snag a washable area rug for 41% off, and check out a broom and dustpan set with over 25,000 five-star ratings.

• American Soft Linen Deluxe Hand Towels, $17 (originally $20)
• 2x3 Washable Area Rug, $13 (originally $22)
• Springspirit Waterproof Mattress Protector, $13 (originally $16)
• Eudele Adhesive Shower Caddy, $15 with coupon (originally $21)
• Kelamayi Broom and Dustpan Set, $20 (originally $26)

Top Amazon Kitchen Bargains Under $25

After a busy holiday season of cooking and baking, why not give your kitchen a refresh? Treat it to some new items, like discounted wooden cutting boards, a cushioned floor mat at 46% off, and a new coffee canister to store your favorite coffee beans.

Here are some great kitchen deals:
• YouCopia Crazy Susan Two-Tier Turntable, $11 (was $17)
• Veken Coffee Canister with Window, $22 (was $36)
• Cosy Family Wood Cutting Boards, $15 (was $30)
• Yeyunto Meat Chopper, $7 (was $8)
• HappyTrends Cushioned Floor Mat, $15 (was $28)