We come across countless beauty and skincare products, but a few manage to leave a lasting impact, even amidst the constant flow of new competitors.

A prime example is Embryolisse’s Lait-Crème Concentré face cream, a beloved French pharmacy classic that has become the beauty world’s best-kept secret.
Recently, this $16 moisturizer has been recommended by makeup artists and dermatologists alike, and it's been featured in viral TikTok trends like “skin flooding.” Even fans of Netflix’s Emily in Paris were thrilled to learn that the show’s makeup artist used it on Lily Collins.
I first gave in to the all-in-one magic of this face cream a few years ago, and I can honestly say the buzz is well-earned. If you're someone who wears makeup, you know that when your base isn’t quite right, your foundation can become cakey, products can start to separate, and dry patches can be even more noticeable.
This is one of the reasons Embryolisse is a staple in the kits of professional makeup artists. Many claim the shea butter-based formula works both as a deeply hydrating moisturizer and an ideal makeup primer, thanks to its rich, emollient texture that helps foundation stay put and prevents it from settling into fine lines. It's particularly great for mature skin, as one makeup artist shared with HuffPost.
Supermodel Karlie Kloss even sang its praises
As someone with extremely dry and sensitive skin, I’m personally impressed by the level of moisture this cream delivers without feeling greasy or heavy. It absorbs beautifully into the skin, leaving just enough of a tacky finish to allow makeup to layer smoothly and stay in place.

Beyond makeup, many users also rave about the cream’s ability to prevent dry, flaky patches and soothe redness and irritation.
As per the brand, their iconic formula actually originates from the 1950s and has remained largely the same ever since. It maintains a skin-friendly composition with soothing aloe vera, protective beeswax, nourishing soy proteins, and skin-softening shea butter.
tiktok.comAnyone can enjoy this classic formula, whether you wear makeup or not, for only $16.
Promising reviews:



"I absolutely adore this product! (To give some context, I’m 61 and have very sensitive skin that’s in great condition.) Although it contains ingredients like soy proteins, aloe vera, beeswax, and shea butter, I initially worried it might be too thick or greasy. But it’s not. Its moist, creamy texture spreads much thinner than I anticipated. Unlike the German Nivea I’ve been using (and love), this is more like a blend of lotion and cream. It’s unlike any other moisturizer I’ve ever tried." —TM Conway
"I’ve never been this satisfied with a product. For some reason, my makeup hasn’t been staying in place, and it would pill or look terrible, even though I haven’t changed anything in my routine. I don’t typically use primer because they’ve never worked for me, but I decided to try a few out, hoping they could make a difference. After hearing makeup artists rave about this one, I gave it a shot, and my makeup has never looked better! It’s flawless! I do my makeup every day, so it was really discouraging when it looked awful. I’ve never used anything that had such a transformative effect, and I’ll definitely be a loyal customer now." —Emma
"What I love most is how hydrating it is without being greasy. It wears beautifully under foundation without causing any caking or separation." —Laura
The reviews on this post have been edited to improve readability and conciseness.