Photo: YKvision/Getty Images1. Sage Green Home Decor

It’s no surprise that green home decor is making waves this fall. From deep green bathrooms (up 350%) to forest green interiors (up 220%), green-themed decor has surged by an incredible 2,670% compared to last year. The trend speaks to our collective desire for a peaceful, soothing environment—perfect for cozy fall vibes.
If you're into mixing tones, searches for ‘sage and blue color palette’ have soared by 570%. People are increasingly blending shades of green with calming neutrals and deep blues, crafting an earthy sanctuary that you'll love to return to.
2. Cool-Toned Makeup

Get out your pinks, blues, and reds, because cool-toned makeup trends will be back this fall. Cool tone makeup looks had a search increase of 360%, with other dewy makeup looks following suit—”soft cat eye makeup” (+105%), “flushed makeup looks” (+460%), and “concealer lips” (+92%) all saw an increase in searches.
The best part about cool-toned makeup looks making a comeback? They match virtually every skin tone and color palette.
3. Patterned Prints and Layering

There’s been an increase in pattern-centric searches like “camouflage” (+2,990%), “leopard print” (+2,295%), and even “lobster sweaters” (+55%). Gone are the days of plain old sweaters—instead, we’re pulling out our graphic knits and eschewing anything that isn’t patterned enough.
Fall 2024 will see layering take center stage, alongside bold patterns. According to the report, “People are making bold statements with leopard print denim and camouflage, and adding volume with puffer skirts and oversized coats.” It’s all about expressing your creativity and individuality in this season of 'main character energy.' Get ready to mix your camouflage tees with cozy puffer jackets because layering season is almost here.
