Top Air Fresheners That Excelled in Our Testing

Top Pick

If you're seeking an affordable yet efficient plug-in diffuser, the Febreze Plug Linen & Sky Starter Kit is a solid choice. During our evaluation, it demonstrated consistent performance and maintained a steady fragrance, especially in smaller areas such as bathrooms.

We also appreciated the adjustable slider that lets you control the fragrance intensity. Although we favor the linen and sky aroma, there are numerous scents available, allowing you to switch them out as the seasons shift or your preferences evolve. 

While the label states this air freshener can last up to 1,200 hours—or 50 days—on the lowest setting, our testing revealed it lasted only about half as long. That said, we were impressed by how evenly the scent spread across the room without being overpowering, and the refills are widely accessible at various stores. 

Type: Plug-in diffuser | Amount: 0.87 fluid ounces | Lifespan: 1,200 hours

Top Affordable Option

If you’re aiming to save on an air freshener without sacrificing quality or performance, the Bath & Body Works Wallflowers Plug is an excellent choice. We particularly enjoy the diverse designs available, ranging from sleek and subtle options to more festive and detailed styles, such as a sugar skull night light. 

In our tests, we were impressed by the steady and enduring fragrance, particularly with the warm vanilla sugar scent. Additionally, the affordability of both the plug and refills is a major plus—plugs range from $6 to $40, refill bottles cost $8, and you can bundle five for $27. 

Product Details: Type: Plug-in diffuser | Amount: 0.8 fluid ounces | Lifespan: 30 days

Premium Choice

While most air fresheners aren’t particularly luxurious, certain diffusers, like the Pura 4, exude a high-end feel. We’ve chosen it as the top premium air freshener due to its elegant, understated design that seamlessly complements any interior style. 

During our evaluation, we were captivated by the extensive customization options available through the Pura app, such as setting timers, adjusting fragrance intensity, and altering light colors. Additionally, the wide selection of smart vials—lasting up to 120 hours—offers a variety of scents, though non-smart vials are equally compatible.

If you prefer an air freshener that doesn’t require an app for operation, this might not be the ideal choice (though we value the added functionality and user-friendly interface). 

It’s worth noting that, unlike other plug-in air fresheners, the Pura 4’s cover cannot be removed or replaced. However, if you desire a sophisticated, modern device with app-based customization, this is the ultimate air freshener for your home.

Product Details: Type: Plug-in diffuser | Amount: Two 0.33 fluid ounce vials | Lifespan: 120 hours

Top Eco-Friendly Option

Focusing on sustainability and eco-friendliness often requires effort and research. However, for the best eco-friendly air freshener, the Enviroscent Plug Hub Starter Kit stands out as the top choice. 

We admired its subtle, compact design that barely resembles an air freshener, along with its robust yet delightful aroma available in 10 scents, including seasonal varieties like vanilla bean and pumpkin chai. Additionally, its liquid-free formulation, safety around kids and pets, and Leaping Bunny certification make it a standout option. 

While our tests revealed that the scent doesn’t last as long as other plug-in alternatives (lasting up to 45 days), the biodegradable paper refills made with natural ingredients make this air freshener a worthwhile investment for eco-conscious users. 

Product Details: Type: Liquid-free plug-in | Amount: 0.51 ounces | Lifespan: 45 days

Top-Rated Oil Diffuser

Portable oil diffusers are ideal for individuals with limited space on their desk, nightstand, or dresser, making the Air Wick Essential Mist Lavender & Almond Blossom Air Freshener a standout choice.

This cordless air freshener boasts a sleek, minimalist design, and we appreciated the simplicity of replacing the scent bottle. While the gentle, floral lavender and almond blossom fragrance is our favorite, there are 13 other options, including seasonal varieties. Additionally, the mist feature with customizable timers added to its convenience.

While this air freshener emits a more subtle fragrance, primarily because of its compact size, we believe it’s an excellent option for spaces like a bedroom, home office, or bathroom. It also serves as a thoughtful and stylish housewarming gift that appears far more luxurious than its price suggests.

Product Details: Type: Cordless oil diffuser | Amount: 0.67 fluid ounces | Lifespan: 45 days

Top Reed Diffuser

The Capri Blue Reed Oil Diffuser has consistently ranked as one of our top reed diffusers. During testing, we were captivated by its potent fragrance, which can be tailored by adjusting the number of reed sticks. Maintenance is a breeze—just flip the sticks occasionally to refresh the scent.

We adored the striking cobalt blue bottle, which doubles as an elegant decor piece. While the iconic citrusy Volcano scent remains our favorite, we also appreciate the variety of energizing options available, such as Coconut Santal and Pineapple Flower.

Like most reed diffusers, this air freshener may not endure as long as alternatives like automatic or plug-in oil diffusers. Nevertheless, we believe it offers excellent value for its quality, fragrance, and aesthetic appeal.

Product Details: Type: Reed oil diffuser | Amount: 8 fluid ounces | Lifespan: Not listed

Top Choice for Cars

Cars are notorious for retaining unwanted odors, and if simply opening the windows doesn’t solve the problem, we suggest the Bridgewater Candle Company Auto Vent Clip as the top car air freshener.

During our tests, we were impressed by how evenly the fragrance spread throughout the car. Its compact design also ensures it doesn’t become a distraction while driving.

We were equally captivated by the premium, luxurious scents. Our favorite is the earthy Afternoon Retreat, but there are numerous other delightful options to elevate your car’s ambiance. Once you try it, you might never consider another car air freshener.

Product Details: Type: Car vent clip | Amount: 0.1 ounce | Lifespan: 30 days

Top Pick for Bathrooms

Eliminating or neutralizing unpleasant bathroom odors is essential, and we rely on the Muse Apothecary Flush Ritual Toilet Spray to handle this task effectively. We were impressed by its fresh, clean scent and its use of natural ingredients. For optimal results, simply spray it into the toilet bowl before use.

If you value both quality and style, you’ll appreciate this spray for its elegant design that complements any bathroom decor. Although the scent options are fewer compared to other air fresheners, the available fragrances are delightful—including a seasonal snow scent.

Product Details: Type: Spray | Amount: 2, 4, or 8 fluid ounces | Lifespan: Between 100 and 400 uses

Final Verdict

Our top choice for the best air freshener overall is the Febreze Plug Linen & Sky Starter Kit, thanks to its long-lasting, consistent fragrance, sleek design, and adjustable scent intensity. For a more budget-friendly option or a unique design, we recommend the Bath & Body Works Wallflowers Plug.

Our Testing Process

We rigorously tested a wide range of air fresheners both in our lab and at home, assessing them on criteria such as design, ease of use, scent strength, value, and overall performance. These tests were conducted in various settings, including bathrooms and cars, following all label instructions, and tracking their effectiveness throughout their lifespans.

We assessed the aesthetic of each air freshener by examining their appearance and how well they fit into different environments. Some products stood out for their stylish labels or modern designs, while others were more basic or visually unremarkable.

For ease of use, we evaluated how straightforward each air freshener was to operate. Some simply required plugging into an outlet, while others involved more complex setups, such as app integration. We also measured the scent strength by testing them in rooms of varying sizes.

Finally, we considered the value of each product, determining if the price was justified based on its longevity. We also evaluated the overall performance and whether we would repurchase or recommend it based on all factors.

How to Shop for Air Fresheners Like a Pro

Type

Although all air fresheners serve the same purpose, they come in various types, each with distinct features, functions, and designs.

• Spray: Mist and aerosol sprays are designed to either eliminate or mask unpleasant odors. Atilgan suggests opting for sprays with natural ingredients like essential oils or vinegar, which are safer for both health and the environment.
• Plug-in: These air fresheners plug into wall outlets and typically use a vial of fragrance or gel pack, allowing you to adjust the scent intensity and timing of dispersion.
• Automatic Diffusers: “Ultrasonic diffusers transform water and essential oils into a fine mist, offering both humidity and natural aromas, while nebulizing diffusers release essential oils directly into the air without water,” explains Atilgan.
• Reed Diffusers: These consist of a bottle filled with fragrance oil and reed sticks, often made of rattan, bamboo, or fiber. Atilgan notes they are ideal for those who appreciate a gradual scent release and an elegant appearance.
• Car Air Fresheners: Traditional single-use car fresheners hang from rearview mirrors and are typically made of materials like cardboard, fabric, bamboo, or plastic, infused with essential oils or fragrances. Vent clips and plug-in car diffusers may activate with motion or release stronger scents when the AC is running.

Coverage Area

Certain air fresheners excel at freshening large spaces like living rooms, while others are more effective in smaller areas such as bedrooms or bathrooms. Atilgan recommends evaluating tank or bottle sizes, mist mode options, and personal preferences for consistent and adequate coverage. Adjustable time settings can also enhance scent distribution and longevity.

Safety

While most air fresheners are generally safer than traditional candles for dispersing fragrances, Atilgan emphasizes the importance of caution. Factors like proper ventilation and individual health conditions should be considered to ensure safe usage.

“When selecting an air freshener, it’s crucial to consider allergies, sensitivities, and other health conditions,” she advises. “Individuals with asthma or similar conditions should consult their healthcare providers. Additionally, be mindful of the effects on infants, toddlers, and pets, as their olfactory systems are more sensitive.”

More Air Fresheners to Consider

Febreze Small Spaces Air Freshener Linen & Sky: Ideal for small areas like guest bathrooms, this air freshener is a practical choice if design isn’t a priority. It operates without batteries or outlets and emits a robust fragrance lasting up to 45 days. Keep in mind that it doesn’t offer refills, so replacement is necessary once it’s depleted.

Glade PlugIns Scented Oil Warmer: While its appearance isn’t its strongest feature, this air freshener stands out for its affordability and adjustable fragrance intensity. It lasts up to 50 days and offers refill options, though the scent might be overpowering for those with sensitivities.

Questions You Might Ask

How does an air freshener work?

Despite their variety, all air fresheners function by either dispersing fragrance or neutralizing strong odors. “Air fresheners operate by evaporating their contents, which help neutralize, absorb, mask, or suppress unpleasant smells,” explains Atilgan. “These contents can be natural, like essential oils, or synthetic fragrances.”

Which type of air freshener lasts the longest?

Certain air fresheners, such as plug-in diffusers, can last several months without requiring a refill, while others, like hanging car fresheners, may only last a few days. If longevity is a priority, it’s essential to evaluate which types offer the most extended duration.

“Reed diffusers and gel air fresheners provide a slow, consistent, and concentrated release, resulting in a long-lasting scent,” says Atilgan. “Additionally, sensor-activated or time-programmable auto air fresheners are highly durable and effective.”

What is the difference between an air freshener and a deodorizer?

Air fresheners and deodorizers are often confused, but Atilgan clarifies that the key distinction lies in their chemical composition and how they address odor molecules.

“Fresheners are designed to mask or suppress odors, while deodorizers, like baking soda, are formulated to neutralize or eliminate unpleasant smells,” she explains. “Fresheners are ideal for creating a pleasant ambiance, whereas deodorizers are better suited for tackling odors caused by pets, smoke, or food waste.”

Take Our Word for It

This article was authored by L. Daniela Alvarez, a contributing writer for Mytour with three years of experience in lifestyle content and product reviews. To curate this list, we tested numerous air fresheners in our lab and at home, assessing factors like type, fragrance, coverage area, and value. Daniela also sought expert insights from Melike Aktas Atilgan, a NAHA Certified Level 2 Aromatherapist, aromatic scent designer, and co-founder of Yoursy, The Banyo Co, and Scent Mentor.