Top Online Destinations for Purchasing Rugs

Anthropologie is renowned for its elegant, bohemian aesthetic, which shines through in its rug offerings. We admire the collection for its vivid colors and imaginative designs. If you prefer bold, eye-catching styles over subdued tones and conventional patterns, explore options like the Maribelle Tufted Viscose Rug. However, minimalists or fans of classic decor may find fewer appealing choices here.

The materials range from synthetic fibers such as rayon to natural ones like wool. Rugs are crafted using hand techniques like tufting, knotting, or weaving, as well as machine-made methods. Prices vary widely, with intricate, handmade rugs reaching four figures, while others, such as the Tufted Caro Rug, remain under $1,000, even in larger sizes.

Anthropologie provides flat-rate shipping with options for white-glove or doorstep delivery. Their rugs are included in the Unlimited Furniture Delivery program, offering savings on multi-item orders but excluding in-store returns. A limited selection of rugs is available for in-store pickup at nearby physical locations.

Shipping: $99—$399 | Return Policy: 30-day returns

Explore in Detail

For those who value authenticity, Beni rugs are an excellent choice. The Morocco-based brand excels at blending heritage craftsmanship with modern design, evident in their striking, geometric rug collections.

Floral and delicate patterns are absent here. Instead, you’ll encounter vibrant designs like the City Buildings rug or the refined Mapped pattern, which Beni highlights as a customer favorite. The brand also offers detailed design guidance, along with swatches and pom-poms to help you visualize textures and colors before purchasing.

Every rug is handmade to order, ensuring a unique piece crafted by skilled artisans. However, this results in higher prices and longer wait times. Beni currently estimates a lead time of 12-16 weeks, which may be inconvenient for those accustomed to quicker shipping. On the bright side, deliveries to the U.S. and Europe are free, with optional white-glove service for an extra charge. Since rugs are custom-made, all sales are final.

Shipping: Free to the U.S. and Europe | Return Policy: No returns

Explore in Detail

The Citizenry’s rug production is rooted in fair trade, global artistry, and sustainability. Collaborating with over 3,000 partners across 23 countries, the brand enables you to support worldwide creativity and economic growth while incorporating stunning artistic traditions into your home.

Neutral lovers will find plenty to admire here. The majority of rugs are handwoven or hand-knotted using natural fibers such as wool, predominantly in neutral tones like beige, brown, black, and white. Options range from solid hues like the Lata Hand-Knotted Area Rug to detailed patterns such as the Harita Hand-Knotted Area Rug. However, those seeking vibrant colors or bold designs may find fewer options.

Prices for most rugs fall between $1,000 and $3,500, varying by material and size, though some options like jute rugs are more affordable. In-stock items ship quickly with a flat-rate fee, but returns are only free for store credit. Refunds for rugs include a $50 restocking fee.

Shipping: 11% of order | Return Policy: 30-day returns for store credit; restocking fee for refunds

Explore in Detail

Etsy, renowned for its independent crafters, offers an extensive range of rugs. It’s one of the few platforms where you can find vintage options like the Armenian Vintage Kilim Rug alongside unique handmade pieces such as the Moroccan Berber Rug. To ensure quality, carefully review product descriptions and customer feedback.

The vast selection is both an advantage and a challenge. Etsy’s filters help streamline your search by color, size, and price, reducing the need to browse countless listings. However, be cautious of resellers and questionable listings, as the platform occasionally struggles with drop-shippers.

Shipping and return policies differ by seller, as each Etsy shop operates independently. Many offer free shipping and accept returns within 14 to 30 days, but always verify the shop’s policies before purchasing.

Shipping: Varies | Return Policy: Varies

Explore in Detail

Nordic Knots specializes in modern, Scandinavian-inspired designs, offering sustainable, small-batch rugs. Their wool rugs, primarily made from New Zealand wool, are crafted by artisans in India and certified by GoodWeave, an organization committed to eradicating child labor. While not budget-friendly, the prices are reasonable considering the quality of materials and ethical production methods.

True to its name, Nordic Knots emphasizes a distinct style aesthetic. Most rugs showcase geometric patterns, solid hues, and minimalist designs. The website is user-friendly, enabling shoppers to filter by style, material, designer collections, size, and color. Standout options include the understated Plush Modern rug and the sophisticated Celestial design.

Nordic Knots provides free shipping within the continental U.S., with deliveries typically taking three to six days for in-stock items. However, due to small-batch production, some rugs may require waiting for restocks. Returns are accepted for refunds, but a restocking fee of $39 to $99 applies, depending on the rug size.

Shipping: Free in the continental U.S. | Return Policy: 30-day return for full refund, with a restocking fee of $39-$99

Explore in Detail

Pottery Barn is a well-known home brand, offering a versatile range of high-quality rugs with prices ranging from moderate to high. Their collection includes materials like wool, jute, and sisal, complemented by specialized lines and user-friendly filters to simplify your search.

A standout feature of Pottery Barn’s offerings is their high-performance rug line. Rugs like the Blue Amaryllis Synthetic Rug combine timeless designs—available in both bold and neutral tones—with durable synthetic fibers. These rugs are crafted to hide stains, withstand heavy use, and clean effortlessly. For a more understated look, options like the Okilo Hand-Tufted Wool Rug are also available.

Unlike many competitors, Pottery Barn does not provide free shipping, regardless of order size. Standard shipping for orders over $300 costs 10% of the total, while white-glove delivery ranges from $159 to $429, depending on location. All rugs, excluding custom orders, are eligible for a full refund within 30 days.

Shipping: 10% of order cost for standard; $159—$429 for white-glove | Return Policy: 30-day returns except custom orders

Explore in Detail

Revival focuses on blending convenience, sustainability, and style. They offer new rugs crafted from eco-friendly materials and authentic vintage rugs sourced globally. Most rugs are made from natural fibers like wool, cotton, and jute, while synthetic options use recycled materials. Vintage pieces range from 30 to 100 years old, while new rugs include flat-woven styles and plush options like the Dawn Ombre Wool Rug. The catalog is easily searchable by size, shape, color, materials, and crafting techniques.

Washable rugs are a standout feature, often made from recycled polyester or denim, such as the Stonewash Washable Rug. These rugs are typically thin, and larger sizes (6x9 feet or more) require laundromat cleaning. Rug pads, essential for these thin designs, are more expensive compared to competitors.

Most rugs are eligible for returns or exchanges within 30 days, excluding custom, made-to-order, or final sale items. Refunds include a $35 restocking fee, but exchanges or store credit do not. Free shipping is available within the continental U.S., the only region Revival currently serves.

Shipping: Free shipping in the continental U.S. | Return Policy: 30-day returns except custom orders, with a $35 restocking fee for refunds

Explore in Detail

Rugs Direct boasts an extensive collection of over 10,000 rug designs. We appreciate the option for custom sizing, ideal for uniquely shaped spaces. The retailer collaborates with well-known brands and designers, offering affordable prices. However, the quality and materials vary widely, and there’s no overarching focus on sustainability or fair trade.

The retailer provides helpful tools like a visualization feature to preview rugs in your space, a “rug finder” quiz, a buying guide, and inspirational articles. Whether you prefer bold patterns like the Laurel Eleanor Navy Area Rug or subtle designs like the Polly Hand-Tufted Checkered Area Rug, you can find tips to match your style with your space.

Shipping is free within the continental U.S., but a $8 processing fee applies to all orders. Returns are allowed within 30 days (excluding custom items), with refunds issued to the original payment method. However, customers must cover all return shipping costs, which can be significant for large rugs.

Shipping: Free shipping in the continental U.S. | Return Policy: 30-day returns except custom orders

Explore in Detail

Ruggable’s washable rugs are ideal for households with kids, pets, or high-traffic areas. What makes Ruggable unique is its two-part system: a removable, machine-washable rug cover and a separate pad. This setup allows for easy cleaning and cost savings, as you can swap covers without replacing the pad. However, handling larger rugs during the removal and repositioning process can be tricky and may require some practice.

The rugs are primarily made from polyester, not natural fibers like wool or cotton. They come in various textures, including flat designs like the Verena Dark Wood Rug, tufted styles like the Kamran Coral Tufted Rug, and plush or shag options. While some jute-alternative rugs use recycled polyester, most designs lack notable sustainability features.

Shipping is free within the continental U.S. and Canada, excluding PO boxes. Ruggable accepts returns within 30 days, with a $25 processing fee deducted from your refund, which is issued to the original payment method.

Shipping: Free shipping in the continental U.S. | Return Policy: 30-day returns, with a $25 processing fee

Explore in Detail

Serena & Lily is renowned for its tranquil, light-filled home decor, a style mirrored in its rug collection. Ideal for those who favor a relaxed, airy aesthetic, their rugs serve as excellent foundational pieces. While not the most affordable, they are crafted from high-quality, durable materials built to endure.

The collection is relatively small, with around 130 rugs available. The color palette is also limited, predominantly featuring blues and neutrals, as seen in the Sedona Rug. However, the range of materials—including wool, jute, cotton, and polyester—and the variety of styles, textures, and techniques are noteworthy. While most rugs are competitively priced, some hand-knotted options, like the Kenmare Hand-Knotted Rug, are significantly more expensive than similar rugs from other brands.

Multiple shipping options are offered. The standard $149 flat rate covers FedEx delivery for large packages within the continental U.S. Additional services like doorstep, white-glove, and "room of choice" delivery incur higher costs based on location. Returns are accepted within 30 days for a full refund, but a $15 restocking fee applies for FedEx returns, while home pickup returns incur a 15% fee.

Shipping: $149—$599 | Return Policy: 30-day returns, with a $15 or 15% restocking fee

Explore in Detail

Target is a go-to destination for affordable, stylish home decor, and its rug collection is no exception. With a vast selection and budget-friendly prices, you’ll find rugs for every room and style. While only a few options are available in-store, most can be shipped quickly and easily. The collection caters to a wide range of aesthetics, ensuring something for everyone.

Target’s standout feature is its affordability. Only a small fraction of rugs exceed $1,000, with most options, like the Hand Knotted Persian Style Tile Rug or the Abstract Geometric Area Rug, priced between $100 and $600. However, the quality varies, as many rugs are machine-made with synthetic materials prone to snagging, wear, or fading. These rugs are ideal for short-term use rather than long-term investments.

Target provides free shipping on orders over $35, which typically includes rugs. However, some items may not ship outside the continental U.S. Returns are generally accepted within 90 days for a full refund, though some rugs allow returns up to 365 days. Always verify the return policy on the product page for specific details.

Shipping: Free within the continental U.S. | Return Policy: 90-365-day returns for full refund

Explore in Detail

Washable rugs are trending, and Tumble excels in offering durable, easy-to-clean options. Their rugs are machine-washable, hypoallergenic, spill-proof, and designed to withstand kids and pets. Priced mostly under $1,000, Tumble is a budget-friendly choice. Setting up is simple: place the rug on the included pad and secure it using corner pockets, making removal and washing hassle-free.

Tumble’s collection is relatively small, with fewer than 100 rugs available. However, designs like the Amara and Petra come in multiple color palettes, adding variety. While most rugs are polyester-based for affordability and washability, they include a rug pad, eliminating the need for a separate purchase. The packaging is eco-friendly, reducing plastic use and transport emissions.

Shipping is free within the continental U.S., with in-stock items typically shipping within a few business days. Returns and exchanges are also free within 30 days, with no restocking fees. However, only one exchange per order is allowed.

Shipping: Free within the continental U.S. | Return Policy: 30-day returns

Explore in Detail

Urban Outfitters, known for its casual, modern aesthetic, is an excellent destination for stylish yet affordable rugs. Standout options include the sleek, neutral Naikia Woven Rug and the bold, patterned Crystal Floral Tufted Rug. While most rugs are made from synthetic fibers, some feature natural materials like jute.

Before purchasing, carefully review the product details. Some rugs are crafted using traditional methods like tufting or weaving, while others use printed patterns on thinner materials, which can result in blurry designs, faded colors, or an overall lower-quality appearance.

Urban Outfitters generally offers free shipping on orders over $50, but some rugs are excluded. Shipping costs for home delivery can exceed $100, while in-store pickup is often free. Always check the product page for specific shipping details. Returns are accepted within 30 days, but restocking fees apply and vary by item, though they are not always clearly stated.

Shipping: Varies by item | Return Policy: 30-day returns with some restocking fees (varies by item)

Explore in Detail

Wayfair has become a leading online marketplace, making it an excellent destination for rug shopping. However, finding the best options requires time and patience due to the overwhelming selection. The platform features rugs from numerous brands, offering a wide variety of styles, materials, and textures. However, quality can be inconsistent. While gems like the modern Steelside Abdera Hand-Tufted Wool Rug or the vibrant Joss & Main Carroll Hand Hooked Wool Oriental Rug receive positive reviews, others may lack durability.

Wayfair’s pricing is a major advantage. Many rugs are priced under $500, and the site frequently offers sales. Its advanced search and filter tools allow shoppers to narrow options by pattern, life stage, knot density, and more, alongside standard filters like size, color, and material.

Shipping details vary by item and are listed on product pages. Generally, Wayfair provides free basic shipping for rugs. Returns are accepted within 30 days, but customers must cover return shipping costs, which are deducted from refunds.

Shipping: Free over $35 within the continental U.S. | Return Policy: 30-day returns, customer pays return shipping fees

Explore in Detail

West Elm is a great choice for those seeking a balance between affordability and quality. Their rugs lean toward traditional designs, though modern, geometric patterns are also available. Many, like the Zahari Rug and Cordoba Rug, are crafted from natural, recycled, and sustainably-sourced materials, often with fair trade certification. Prices are reasonable, with most rugs under $1,000 and only a few exceeding $2,000.

While West Elm rugs are well-made, they are not designed for heavy-duty use. Few options are pet-friendly or washable, and most lack stain resistance. They are best suited for areas with minimal wear and tear.

Delivery details are available on individual product pages. Most rugs qualify for West Elm’s Front Door Delivery, with shipping costs calculated as 10% of the total for orders over $300. Returns are accepted within 30 days, typically free, though exceptions may apply. Items can also be returned to local West Elm stores.

Shipping: 10% of total cost (for purchases over $300) | Return Policy: 30-day returns

Explore in Detail

Final Verdict

For budget-friendly rugs, we recommend Target and Rugs Direct. For premium, long-lasting options, consider Nordic Knots and Pottery Barn.

How to Shop for Rugs Online Like a Pro

Size

Rugs are available in various sizes, with common rectangular options including 5’ x 7’, 6’ x 9’, and 8’ x 10’. To choose the right size, measure your space and consider how the rug will influence the room’s overall layout.

“Ideally, all furnishings should fit on the rug,” advises Sutherland. “For irregular spaces, a custom-cut rug from a local store is a worthwhile investment.”

Material

Rugs are crafted from various fibers, with wool, jute, and polyester being the most common. Other options include cotton and recycled plastics. Longacre highlights that each material has its advantages and drawbacks.

“Wool is durable and long-lasting but requires careful cleaning. Jute is affordable, sturdy, and ideal for layering, though it sheds and is difficult to clean,” she explains. “Polyester is budget-friendly but lower in quality, making it a practical choice for households with kids or pets where frequent replacement may be necessary.”

Sutherland adds that texture is another factor to consider. “Wool, while more expensive, offers a soft feel underfoot. Polypropylene, though less soft, is cost-effective and high-performing.”

Return Policy

Rugs often come with stricter return policies due to their size. Custom or made-to-order rugs are typically final sale, while most retailers offer at least a 30-day return window. However, be aware of potential return shipping or restocking fees.

Shipping

Shipping costs are an important consideration when buying rugs. Some retailers provide free shipping for orders above a certain amount, while others charge flat rates based on size or order value. Retailers with diverse brands may have varying shipping policies per item. Always review the product page and retailer’s shipping policies before purchasing.

Questions You Might Ask

How much should a good quality rug cost?

“Price often reflects quality. A rug can be a long-term investment,” says Longacre. High-quality rugs made from natural materials and crafted by hand can cost thousands, especially for unique or custom designs. Conversely, extremely low-priced rugs often use inferior materials, lack comfort, and may wear out quickly. Sutherland warns against the ‘cry once’ dilemma: “Invest in a quality rug now or regret replacing a cheap one in six months.”

However, there’s a middle ground. Many retailers on our list offer mid-range rugs priced under or slightly above $1,000. Longacre notes that budget-friendly rugs can suit those who enjoy frequently updating their decor. “If you like refreshing your space often, an affordable rug is a practical choice.”

Where can I find affordable rugs with free shipping?

Several retailers in this guide provide affordable or mid-range rugs with free shipping, at least within the continental U.S. Top options include Wayfair, Target, Rugs Direct, and Revival.

Are there any stores that offer free returns on rugs?

Most retailers accept rug returns, but restocking fees may apply. To avoid these fees, consider stores with physical locations, such as Pottery Barn or West Elm, or online options like Tumble.

Take Our Word for It

This guide was authored by Amanda Prahl, a Mytour contributor with over five years of experience in lifestyle writing. We reviewed numerous online rug retailers, assessing selection, materials, quality, website usability, and shipping and return policies. Amanda also consulted interior design experts Bettina Longacre of Bfive Design and Kelly Sutherland of Kelly Sutherland Designs for tips on choosing the perfect rug.