Top Recommendations for Buying Bras, According to Our Editors

Aerie

Aerie is renowned for its comfy apparel and intimate wear, so it's no surprise that their bras are exceptional. They offer a wide variety, including daily bras, comfortable bralettes, sports bras, and adaptive designs—all at affordable prices.

Alongside its wide selection of styles, Aerie boasts an impressive assortment of colors and sizes, ranging from band sizes 30 to 42 and cup sizes AA to DDD. Even their bralettes are available in sizes XXS to XXL, with D and DD options for sizes S through XL on select designs.

If the cozy range doesn’t win you over, Aerie’s return policy is one of the best we've come across. The store offers free shipping for orders over $75 and allows free returns with no time restrictions.

Price Range: $25–$64 | Band Size Range: 30–42 | Cup Size Range: AA–DDD | Return Policy: No time limit

Our Thoughts

“My chest is on the larger side, so it's often tough to find a supportive bra that doesn’t look too plain. Aerie’s bralettes are so comfy and cute. I wear them all weekend, and sometimes I even forget I have one on!” — Lisa Freedman, Executive Editor

“They’re incredibly affordable, and I don’t like spending too much on bras (I have a smaller chest, so I don’t need as much support as others might!).”—Hannah Baker, Senior Home Editor

“[The lightly lined bras] are incredibly comfortable and provide a smooth fit under any shirt. I’ve been wearing their bras for years and haven’t looked back!” —Megan Lenzi, Editorial Apprentice

Top Aerie Selections

Natori

To feel good is to look good, and Natori exemplifies that comfort and elegance can go hand in hand. With over 50 styles of bras—including everyday bras, sports bras, and lingerie bras—the brand achieves a perfect mix of softness and sophistication. They offer band sizes from 30 to 42 and cup sizes from A to H, although the bralette selection is more limited, available in sizes XS to XL.

You can receive a full refund for items returned within 30 days, or store credit for returns made between 30 to 60 days after delivery. Note that there is a $5 return shipping fee, unless you spend more than $300 on your order.

Price Range: $40–$132 | Band Size Range: 30–42 | Cup Size Range: A–H | Return Policy: 30 days, $5 fee (waived on orders over $300)

Our Thoughts

“I never thought I’d find a bra that I could forget I’m wearing, but this one is it! The straps are super thin for smaller cup sizes, and the design is sleek and simple—this ‘understated’ bra truly lives up to its name.” —Katie Holdefehr, Associate Editorial Director, shares her thoughts on the Understated Bra.

“I bought a lightly lined T-shirt bra and the contour soft bralette, and I’ve been wearing them almost daily. They’re incredibly soft, comfortable, and supportive. I never have to worry about them showing through my outfit either.” — Lily Gray, Editor

Top Natori Selections

ThirdLove

ThirdLove distinguishes itself by offering both standard and half sizes, making it easier to achieve the perfect fit. Although it only carries 15 styles—T-shirt bras, bralettes, full coverage bras, wireless bras, sports bras, and more—the extensive size range more than makes up for it. The band sizes range from 32 to 44, and cup sizes span from AA to I, with half sizes available from A to E.

If this specialized sizing feels a bit overwhelming, don’t worry: There’s an Online Fitting Room quiz to guide you toward your ideal fit (though you’ll need to sign up for ThirdLove’s emails to access your results).

Price Range: $22–$78 | Band Size Range: 30–48 | Cup Size Range: AA–I | Return Policy: 60 days

Our Thoughts

“There’s no such thing as a one-size-fits-all, and ThirdLove has truly nailed that concept. With their in-between cup sizes and vast range of band sizes, I find that ThirdLove bras are the best fit for me.” —Euna Park, Editor

Top ThirdLove Selections

Wacoal

Wacoal bras are built to last, so you won't need to replace them frequently. They fit comfortably, endure regular washes, and are reasonably priced. With over 100 styles available, including daily wear, lingerie, sports bras, and more, there's something for everyone. They come in a variety of colors, including multiple nude shades, and are available in a wide range of sizes, with bands from 28 to 48 and cups from AA to K.

A key advantage of Wacoal bras is their availability in many department stores such as Nordstrom, Dillard’s, and Macy’s, making it easy to try them on before buying. They can also be purchased on Amazon for fast delivery, ideal for urgent needs. However, the exchange process can be tricky—if you buy the wrong size, you must return the item before placing a new order.

Price Range: $20-$76 | Band Size Range: 28-48 | Cup Size Range: AA-K | Bralette Size Range: XS-3XL | Return Policy: 60 days

What We Think

“As a woman with a fuller bust, I can confidently say these bras are the best. They're so well-made that the underwire never loses its shape and irritates my skin.” — Natalie Guisinger, Assistant Designer

Top Wacoal Selections

Pepper

For smaller-busted individuals, Pepper is the go-to brand. Known for its specialization in smaller cups, it offers hard-to-find sizes, like 40AA, in comfortable and well-designed bras. The shallow cup molds and less bulky underwire create a perfect balance of support and comfort.

Pepper has filled a crucial gap in the market by offering small cup sizes (AA, A, B) in a range of band sizes from 30 to 40. This makes it much easier to find the right fit for those who struggle with sizes like 38AA or 40A. Plus, its strapless bras are surprisingly comfortable, which is a rarity!

Price Range: $48–$65 | Band Size Range: 30–42 | Cup Size Range: AA–B | Return Policy: 30 days

What We Think

"These bras fit perfectly without making me feel out of place for needing all those As after my band size. They come in a wide selection of small cups (not just a limited, pun intended, range), and there are so many great choices. Functional yet still stylish. Great colors. Great price. No gimmicks.” —Lauren Iannotti, Editor-in-Chief

“With strapless bras, it always feels like a tradeoff: A) One that stays in place, or B) One that’s actually comfortable. But when I tried Pepper's MVP Strapless Bra at a friend's wedding a few years ago, it was the first time I didn't spend the night tugging the bra up or feeling uncomfortable from it digging into my skin.” —Katie Holdefehr, Associate Editorial Director

Top Pepper Picks

Skims

You’ve probably seen Skims’ ads on Instagram featuring celebrities in their shapewear and boxers. This brand has certainly earned its viral status—and beyond its basics, our editors are particularly impressed with its inclusive selection of bras.

Finding a bra that perfectly matches your skin tone can be challenging, but Skims has made it easier. With bras available in multiple colors, including eight shades of nude, it accommodates a wide range of skin tones. The downside is the return policy; Skims allows only 30 days for returns and charges a $6 fee on all returns.

Price Range: $38–$64 | Band Size Range: 30–46 | Cup Size Range: A–H | Return Policy: 30 days, $6 fee

What We Like 

“I adore the variety of colors available in classic, skin-toned shades, and the fact that most of the bras (and matching underwear) come in the same tones, allowing you to mix and match for a perfect undergarment wardrobe that blends with your skin, regardless of the style you prefer.” —Kate Geraghty, Vice President

“For those with smaller chests, the Teardrop Push-Up Bra will give you the lift you’ve always wanted. After seeing it on TikTok, I purchased this bra—my first underwire one in years—and I was amazed when I tried it on. It provides incredible volume and shape. Kim K certainly knows what she’s doing, and she’s even released a wireless version now.” —Taylor Rock, Senior Editor

Top Skims Picks

Spanx

Spanx has built its reputation on shapewear, and their bras live up to that same standard of quality. While the selection isn't vast, it offers practical, everyday bras that are perfect for any wardrobe. Spanx provides low-profile bras that easily fit under clothing and supportive sports bras for your workouts. The minimalist range is available in a variety of sizes and nude shades, making it accessible to many. These bras are so comfortable, in fact, that our editors also recommend them for postpartum use.

While Spanx bras offer incredible comfort, the majority of them are lightly lined or unlined, so those looking for the extra volume and lift of a pushup bra might be disappointed. The brand provides free shipping on all orders and boasts a generous 60-day return policy. However, keep in mind that there's a $7.95 return shipping fee.

Price Range: $38–$78 | Band Size Range: 30–42 | Cup Size Range: A–G | Return Policy: 60 days, $7.95 fee

What We Think

“The low-profile minimizer has been my go-to after having and breastfeeding my two kids. I love my curves but need a bra that offers support and lift without feeling super uncomfortable.”—Heather Muir Maffei, Beauty Director

Top Picks from Spanx

Soma

With over 100 styles to choose from, Soma provides an incredibly wide range of bras. Their collection includes everything from classic wireless and T-shirt bras to specialty items like nursing and post-surgery bras. The bras come in various colors and sizes, including band sizes from 32 to 44, cup sizes from A to I, and bralette sizes from XS to XXXL.

The website is very user-friendly, featuring a helpful price range filter that lets you easily find products that fit within your budget. We also found the size guide to be both accurate and reliable. Just keep in mind that free shipping requires a purchase of at least $100, which usually means buying two or more bras.

Price Range: $38–$76 | Band Size Range: 32–44 | Cup Size Range: A–I | Return Policy: 60 days

What We Think

We've tried several Soma bras, including the Embraceable Perfect Coverage Bra, which we chose as our most comfortable full-coverage bra. The fabric, a silky mix of spandex and nylon, was both substantial and light. It fit smoothly under our clothes, and the wide band offered just the right amount of support. Overall, the bra was so comfortable that we almost forgot we were wearing it.

Top Soma Picks

Cuup

If you’re someone who feels overwhelmed by too many choices, shopping at Cuup is a breeze. The brand keeps it simple with just four bra styles—plunge, scoop, balconette, and demi—making it easy to find a favorite. After settling on a style, you'll have a range of neutral tones and exclusive shades to choose from.

One important thing to note: Cuup’s bras are unlined, so they don’t offer the same coverage as lined options. However, they come in a wide variety of sizes, with band sizes ranging from 30 to 44 and cup sizes from A to H. If you're unsure of your size, you can take a quiz at home or book a virtual fitting with one of Cuup's experts.

Price Range: $65–$88 | Band Size Range: 30–44 | Cup Size Range: A–H | Return Policy: 60 days

What We Think

We tested the Scoop Micro Bra and found it so comfortable and supportive that we crowned it our overall most comfortable bra. It offered just the right amount of coverage—enough to feel secure without looking overly conservative.

There was no cleavage spill or bulging, and it molded seamlessly to our body. Keep in mind, though, this bra doesn’t provide nipple coverage, so if you're wearing it under a snug top in cold weather, the outline of your nipples might show through.

We were thoroughly impressed by the bra's durability; the material hardly stretched or frayed even after several weeks of wear. It held up exceptionally well after going through the washer and dryer, coming out looking just as fresh as when it was first worn.

Top Cuup Pick

True & Co

True & Co’s bras are so comfortable they feel more like loungewear than traditional bras. The brand offers five unique bra collections, each designed to be worn comfortably all day long. All of True & Co.’s bras are wireless and have a more modern, bralette or sports bra vibe than classic styles. They’re available in a variety of colors and sizes, with band sizes from 30 to 40, cup sizes from A to D, and bralette sizes from XS to XL. 

Price Range: $44–$64 | Band Size Range: 30–40 | Cup Size Range: A–D | Return Policy: 30 days (via Amazon)

What We Think 

During our test of wireless bras, the Soft Form V Neck Adjustable Strap Bra stood out as a favorite due to its soft, smooth, and flexible material. We loved it so much that we wore it for both workouts and sleep without any issues. Plus, the adjustable straps made it even more comfortable. 

Although this V-neck bra skips the underwire, we were pleasantly surprised by its supportive design, especially for those with larger busts. It felt more like a luxurious, soft sports bra that’s perfect for everyday wear.

Top True & Co. Favorite

Lively

Lively has been at the forefront of the leisurée trend, blending the practicality of lingerie with the relaxed comfort of athleisure. The brand offers a wide range of everyday bras and bralettes, along with some sports bras and nursing bras to complete the collection.

Lively's bra selection includes band sizes from 32 to 40 and cup sizes from A to G. However, their bralette sizing could be more inclusive, as it starts at XS and goes up to XL, excluding plus-size options. On the bright side, the brand offers free shipping on orders over $60, and you can return most items within 30 days for free.

Price Range: $38–$55 | Band Size Range: 32–40 | Cup Size Range: A–G | Return Policy: 30 days

Our Thoughts 

One of the brand's top sellers is the T-Shirt Bra, which we have named the most comfortable T-shirt bra. It stood out for its band, made from a thick yet stretchy elastic that offered both comfort and security. The band stayed in place throughout the day without riding up, and we didn’t need to adjust it constantly.

A major downside we encountered was the tricky sizing. Our 36DD tester found the cups too small, while the 32B tester found them too large. Thankfully, Lively provides valuable customer insights for each bra, helping you decide whether to size up or down based on the fit of the individual product.

Lively's Top Pick

Knix

Knix offers an extensive range of period underwear, seamless panties, and wireless bras. Their collection includes T-shirt bras, bralettes, sports bras, nursing bras, and more—each designed to eliminate the discomfort of underwire while still maintaining a supportive structure.

Knix uses a brand-specific sizing system ranging from 0 to 8++ (which roughly corresponds to 32A through 42G), which can make finding your exact fit a bit confusing. Fortunately, the brand provides a helpful tool for determining your size, and if you need more assistance, you can reach out for a personalized fitting consultation.

Price Range: $44–$78 | Band Size Range: 28–42 | Cup Size Range: A–G | Return Policy: 30 days

Our Thoughts

We really liked the WingWoman Contour Bra, which was suitable for a variety of settings—whether at the office, running errands, working from home, traveling, or just relaxing on vacation. It was the ideal “leaving the house” bra, providing support and comfort with its wireless design.

In our testing, Knix’s bras stood out not only for their comfort but also for their durability, ensuring they last for a long time. The WingWoman bra impressed us with its solid craftsmanship; the material felt premium, and the molded cups retained their shape after wearing, washing, and even when left crumpled on the floor.

Top Knix Choice

Honeylove

Honeylove, known for its shapewear expertise, offers a compact yet powerful collection of bras that combine comfort and support. With just three styles to choose from, each available in eight sizes, the brand’s range is more limited than others on our list, but its simplicity makes it easy to shop. You can also explore bundles that let you mix and match bras and shapewear, saving money while getting the perfect combo.

The sizing ranges from XS to 3X, but we found the process of choosing the right size a bit tricky. The brand’s ‘find my size’ tool didn’t always hit the mark, and we would’ve appreciated more precise sizing. Fortunately, if you make the wrong choice, the 30-day return policy provides ample time for adjustments.

Price Range: $64–$69 | Band Size Range: 30–48 | Cup Size Range: A–G | Return Policy: 30 days

What We Think 

We tested the CrossOver Bra, which features adjustable straps for a customizable fit and peekaboo mesh on the sides to add both breathability and a touch of allure. During testing, we were impressed by how well this bra held its shape after washing, and the fabric still felt fresh. However, the standout feature of this bra is its incredibly soft, smooth material. Made from a nylon-spandex blend, it felt almost like we weren’t wearing anything at all.

Top Pick from Honeylove

Savage x Fenty

Savage x Fenty has rapidly gained recognition in the lingerie industry. Founded by Rihanna, the brand stands out with its inclusive pricing and styles that cater to various skin tones and body types. It offers an extensive range of bras, including unlined, T-shirt, pushup, bralettes, strapless, and sports bras. Band sizes range from 30 to 46, and cups go from A to H—broader than most other brands on our list.

The brand’s bralette selection is just as diverse, ranging from XS to 4X. We love the range of colors available—many of the bras and bralettes come in shades like black caviar, brown sugar nude, honey nude, and even bolder colors.

While browsing the site, you’ll likely come across promotions for the Xtra VIP Membership, which unlocks various perks for frequent shoppers. For just under $60 a month, you get access to exclusive bundles, colors, and sets. Although this could be a great deal for dedicated Fenty fans, we found the constant ads and promotions a bit overwhelming on the website.

Price Range: $25–$70 (for non-members) | Band Size Range: 30–46 | Cup Size Range: A–H | Return Policy: 30 days, $6.95 fee

Our Thoughts

“I have an unusual bra size, 32DD, and often when I manage to find my size at other stores, either the cups are off or the band doesn't fit properly. I decided to try Savage x Fenty when it launched (because Rihanna, obviously!) and their T-shirt bra fits me absolutely PERFECTLY.” — Hannah Dorough, Assistant Editor

Top Savage x Fenty Choice

Lululemon

Although Lululemon is primarily known for its ultra-soft leggings and top-tier fitness apparel, it also offers an impressive collection of sports bras, perfect for more than just exercise. The brand's bras are tailored for light, medium, and high-impact activities, ensuring support for any workout. Many styles come in a variety of colors, ranging from classic neutrals to bold, vibrant shades.

You can shop for bras either online or in-store, and returns are accepted within 30 days of purchase. When shopping online, you also have the option to use the website’s ‘product and styling help’ service for personalized assistance in making the right choice.

Price Range: $38-$78 | Band Size Range: 32-42 | Cup Size Range: A-G | Bralette Size Range: XS-XL | Return Policy: 30 days

What We Think

"Lululemon is mostly known for its athletic gear, but in my opinion, it also makes some of the best everyday bras. (I don't even think to take them off as soon as I get home!) The Wundermost Bra feels incredibly soft, with a fabric that’s so light it feels like nothing against my skin." – Melissa Matthews, Features Editor

Top Lululemon Pick

How to Shop for Bras Like a Pro 

Size and Fit

The ideal bra is one that fits perfectly. When you’re wearing the right one, the band should stay in place, the cups should be smooth without any gaps or bulges, and the underwire should remain comfortable, even when you raise your arms. You might also want to consider your breast shape when picking out the perfect bra.

"When you first get a new bra, there should be just two fingers' worth of space between your body and the band," says Foster. "And it should be on the loosest hook initially, so you can tighten it as the elastic stretches over time."

Getting fitted by a professional is an excellent way to find your true bra size, but you can also measure yourself at home with a measuring tape. Keep in mind that bra sizes can differ from one brand to the next. "A letter and number only tell part of the story," Foster explains. The goal is to find a bra that fits comfortably and is practical for everyday wear.

Bra Style

Bras come in all shapes and styles, but according to Foster, there are three essential bra styles that everyone should have in their wardrobe: a T-shirt bra with smooth cups for invisibility under clothes, a racerback for sleeveless tops and dresses, and a plunging bra for low-cut necklines and button-down shirts. 

You’ll need to consider your daily activities and what you wear most often. Depending on your wardrobe, you may want to add a sports bra or a strapless bra to your collection. If comfort with minimal padding is your priority, you might also want to look for a bralette instead of a traditional bra.

For your go-to bras, it’s usually a good idea to stick with neutral or skin-tone shades, but once you’ve got the essentials, it’s time to have some fun! Adding a few vibrant colors, fun details, or prints can add some flair to your collection—and they’re perfect for special occasions.

Return Policy

When shopping online, always check the retailer's shipping and return policies. That affordable $10 bra might seem like a great deal, but if the shipping fee is $8, it could almost double your total. Plus, without the chance to try on bras before buying, you might end up with the wrong size. A flexible return policy with enough time for returns and no exorbitant shipping fees can make online bra shopping much more convenient.

Take Our Word for It

This article was written by Jamie Fischer, a writer for Mytour with nearly two years of experience writing home and fashion shopping roundups. She finds in-person bra shopping stressful and is always on the lookout for reliable retailers that make the process a little easier.

To compile our list of the best places to buy bras, we turned to our beloved Mytour editors, who shared all of their favorite retailers. We then narrowed it down to stores that have an inclusive size range, reasonable prices, and a generous return policy. For expert advice on where to find great bras, we consulted petite style coach Angela Foster.