Buzz
Social media simplifies gift-giving by revealing what’s trending. Before Valentine’s Day, you can peek at your partner’s feed to see what ads or influencer recommendations they’re engaging with. Discover the most viral gifts to surprise your loved one this Valentine’s Day.
#1: Customized jewelry
Lately, my feed has been flooded with videos showcasing customized jewelry. While many of these posts are from brands or retailers, their popularity ensures they appear on my For You Page. Heart-shaped pieces can feel cliché, and pricey jewelry might not suit every relationship stage. However, personalized jewelry strikes the perfect balance—it’s thoughtful, heartfelt, and doesn’t have to break the bank.
An engraved sterling silver bracelet on Amazon can cost as little as $14 and can be personalized with a name, significant date, coordinates, or a meaningful message. Two years ago, my partner gifted me this initial necklace from Tiffany ($210), and I’ve worn it ever since. For a more customizable option, Kendra Scott's Color Bar is a hit, especially with younger crowds, though it suits anyone. (I received one as a birthday gift last week, for example.)
#2: Permanent jewelry
A trending yet slightly serious option is permanent jewelry. These are delicate bracelets welded onto the wrist—easy to remove if absolutely necessary, but ideally meant to last. Couples often share their experiences getting these together on social media, though I’d recommend both partners participate to avoid any awkwardness. While permanent jewelry once meant splurging on luxury brands like Cartier, it’s now more accessible, starting at a few hundred dollars depending on location. Search for local shops offering this service, but only if your partner would truly appreciate it.
Alternatively, DIY kits are available for around $50, including two bracelets and all the tools needed to attach them.
#3: A mini fridge
Mini fridges, a hit last year, continue to dominate this year. (After months of algorithmic nudges, I finally added one to my cart.) They’re perfect for keeping drinks cold or skincare products fresh, making them ideal for partners who enjoy a chilled beverage or a multi-step skincare routine—or both.
A sleek black Insignia mini fridge ($99.99, Best Buy)
The Iceblue skincare fridge featuring a front-lit mirror ($39.99, Amazon)
#4: Stanley tumblers (and their alternatives)
Stanley tumblers (and similar products from competitors) have maintained their popularity for years, making them a versatile gift for any occasion. These tumblers are universally adored, ensuring your gift will be a hit. For a romantic touch, fill it with flowers or small gifts and opt for the Valentine's-themed Stanley ($45), which is currently trending.
#5: Personalized gifts
Customized gifts remain the top choice for romantic holidays. A quick scroll through TikTok or Reels reveals endless options, from personalized air fresheners to custom pajamas. Here are a few standout ideas:
A photo blanket ($18.99)
An LED photo plaque ($12.99)
A t-shirt designed to resemble band merch using photos, a trendy choice ($12.99)
Social media-inspired gift ideas
While these items are trending, remember that everyone has unique preferences. A mini fridge might not suit your partner’s tastes. If you’re comfortable with a bit of online sleuthing (and confident it won’t bother them), check their Instagram "following" tab. This reveals their interests, followed hashtags, and liked posts, offering insight into what they might love but haven’t mentioned.
Use this method cautiously: If the recipient might find it intrusive—like someone you’re newly dating—skip it. But if you’re stuck and know them well, it’s worth a try.
