Buzz
Image Credit: Vostok/Getty ImagesThe 'pretty ugly' aesthetic is poised to become one of the most talked-about design trends of 2025. Despite its unconventional name, this style focuses more on surprise and uniqueness rather than literal ugliness.
In contrast to the recent obsession with flawless, Pinterest-worthy spaces, the 'pretty ugly' trend encourages breaking away from perfection to create a home that feels distinctly personal and unconventional.
Discover everything you need to know about this trend, why it’s a favorite among designers, and simple ways to incorporate it into your living space.
What Is the 'Pretty Ugly' Design Trend?
The phrase 'pretty ugly' originates from the French term jolie-laide, meaning pretty ugly. However, this trend isn’t about filling your home with unattractive items. Instead, it’s about selecting a standout element that contrasts with the rest of your decor—like an unconventional piece of art or a striking sculpture of a body part.
"As a designer, I’m always drawn to spaces that feature a standout element that defies expectations," explains Lindsie Davis of Blueberry Jones Design. "When a room feels overly polished or flawless, it loses its character. Introducing something unconventional—a 'pretty-ugly' piece that makes you stop and reflect—can be incredibly impactful."
Davis views this aesthetic not as a fleeting trend but as a timeless design philosophy. "Great design should always provoke thought and conversation," she notes. "Why not embrace boldness and choose art that stirs emotions?"
As Amy Switzer, an interior designer, aptly puts it, a 'pretty ugly' element "can bring a sense of freshness and authenticity, subtly reminding us that beauty doesn’t require perfection."
How To Achieve the 'Pretty Ugly' Look in Any Room
Though the 'pretty ugly' trend celebrates imperfection, mastering it can be tricky. "It requires a keen sense of design to make mismatched and unconventional elements feel harmonious rather than chaotic," Switzer notes. "This approach shines in spaces that prioritize personality and playfulness, such as creative studios or children’s playrooms. However, for clients seeking a more luxurious aesthetic, it might come across as too avant-garde."
When done well, the results are deeply rewarding. "As a maximalist, I enjoy crafting spaces that are rich, dynamic, and brimming with character," Switzer explains. "For me, more is always better—whether it’s through bold patterns, luxurious textures, or carefully curated collections that narrate a story. I love blending different eras, styles, and unexpected touches to create rooms that feel vibrant and one-of-a-kind. It’s not about clutter but about designing an intentional, immersive environment that showcases individuality."
Simple Tips for Embracing the 'Pretty Ugly' Trend
Remember, the goal isn’t to pick items that feel genuinely ugly—it’s about selecting bold, eye-catching pieces. For instance, try a paint color outside your comfort zone, such as a vibrant yellow or an earthy brown. Test samples and live with them for a week or two before making a final decision.
Alternatively, consider adding wallpaper that captivates or an unconventional accent piece, even if it doesn’t seamlessly match the room’s existing decor.
Take Your Time
Achieving this aesthetic in your home is a gradual process. Explore local thrift shops and estate sales to uncover unique, surprising finds.
The essence of 'pretty ugly' lies in crafting a space that feels distinctive and brimming with character. Be patient—it might take some trial and error to create a room that feels just the right amount of imperfect.
