What’s Causing the Decline of Speedos on European Shores?

Some refer to them as briefs, while others use playful terms like banana hammocks. Globally, these snug, short men’s swim trunks are widely recognized as Speedos. Much like how Google and Xerox have become synonymous with web searches and photocopying, the term "Speedo" now defines a specific style of swimwear, regardless of the actual manufacturer.

While Speedos are recognized worldwide, their stronghold has traditionally been Europe. From the shores of the Baltic Sea to the Greek islands, European swimmers have historically been more at ease flaunting their legs, a trait Americans have often playfully mocked. However, recent trends show even Europeans are opting for more modest swimwear.

But how did this form-fitting design originate? The trend for Speedo-style trunks gained momentum after the Australian swim team showcased them during the 1956 Olympics, popularizing the so-called "budgie smugglers." The sleek, tight design was believed to enhance the swimmers' performance in the water.

For those with more conservative tastes in the U.S., these ultra-short swim trunks have often been seen as a bit too daring. (Unless, of course, you're an American office worker eager to display your patriotism by sporting a red, white, and blue bikini at work.)

Boring individuals with little else to discuss once posed the question: boxers or briefs? The introduction of boxer briefs quickly silenced them. Consider the contemporary European swimsuit as akin to a boxer brief, but with a slightly looser fit.

"Today’s fashionable men, particularly those in good shape, are opting for boxer briefs—short, snug shorts that also include some spandex," explains Russell Smith, author of 'Men's Style: The Thinking Man's Guide to Dress.' "These resemble the men’s swimwear popular in the late '50s and early '60s. Picture James Bond."

Sean Connery showcased a shorter swim trunk in the movies 'Thunderball' and 'You Only Live Twice.' Of course, Daniel Craig can emerge from the ocean in a snug, slightly elongated version of the Speedo, and no one bats an eye. After all, he’s James Bond.

"When I spot the classic Speedo, it’s usually worn by someone who’s either a seasoned swimmer with the physique to match or someone over 50 who’s a regular at the pub," remarks Karlmond Tang, a British style writer and photographer.

For the average guy who isn’t globe-trotting, sipping martinis, or battling villains like 007, the preference leans toward shorter swim shorts that offer a looser fit. (The sleek brief-style swimsuit, however, remains a staple at athletic events and gay pride celebrations worldwide.) To see evidence of the Speedo’s fading popularity, just look at the offerings from Europe’s top swimwear brands. The editors of British GQ recently curated a selection of stylish swimsuits perfect for the beach, featuring designs like cactus prints, sailor-inspired suits, and pairs that resemble tailored trousers. Notably absent? Anything reminiscent of David Hasselhoff’s go-to swimwear.

There’s a middle ground. Smith notes that men aiming to make a statement on the beaches of Ibiza, Mykonos, or St. Tropez—without opting for the tight Speedo—have alternatives that avoid the full American look. As he puts it: "Long, loose board shorts still scream American in Europe."