
When discussing motorcycle rallies, the big four—Sturgis, Daytona, Laconia, and Myrtle Beach—are always at the forefront. These iconic events, drawing around half a million riders annually, are the most celebrated and historic gatherings in the country. For builders, vendors, and manufacturers, these rallies serve as expos, offering a sneak peek at the latest bikes, upgrades, and customizations before they hit the mainstream.
Held every August in South Dakota, the Sturgis Motorcycle Rally sees up to 650,000 participants, with attendance influenced by gas prices each year. Established in 1938, it has only been canceled twice, both times due to WWII rationing. With a population of just 7,000, the small town of Sturgis transforms dramatically during the rally. The stunning Black Hills scenery and thrilling rides add to the excitement, while the massive crowd of fellow riders guarantees an unforgettable experience.
Daytona Bike Week began in 1937 but was paused for five years (1942 to 1947) during World War II—officially, at least. Unofficially, many bikers still made their way to Daytona to keep the tradition alive. Located near Silver Springs, Kennedy Space Center, and numerous theme and water parks, Daytona serves as an excellent base for exploring the area. However, with events like Big Daddy Rat's Custom Chopper Show and coleslaw wrestling matches, you might find it hard to leave the rally itself.
Heading further north, Laconia Motorcycle Week in Laconia, New Hampshire, stands as one of the top four rallies. Established in 1924, it’s renowned for events like the Biggest Beer Belly contest and exhilarating demo rides. The rally’s location also offers access to nearby attractions, including the Motorcyclist Shrine in Colebrook, a few hours north, and the historic frontier reenactments in Charlestown, a couple of hours southwest.
Myrtle Beach Bike Week, now in its seventh decade, occurs every mid-May. The coastal setting ensures pleasant weather, and the town hosts multiple rallies year-round. Highlights include motocross races, custom bike exhibitions, and a lively music scene. Within a short drive, visitors can explore castles, wildlife refuges, and even a decommissioned USS Battleship, making Myrtle Beach a destination with something for everyone.
The Up-and-comers
While size and history matter, several smaller, newer rallies have carved out their own niche and are beginning to rival the larger, more established events.
The Little Sturgis Rally & Races for Charity, held in mid-July in Little Sturgis, Kentucky, bills itself as "the biggest biker party in Kentucky." Though still growing, this adults-only event enjoys strong local support from the small community of around 2,000 residents. With unique attractions like dirt drags and pudding wrestling matches, it’s quickly gaining recognition and popularity.
The Laughlin River Run, held in Laughlin, Nevada, is a highly popular event that has been drawing crowds since 1983. Taking place at the end of April, this rally caters to the southwestern U.S. With its perfect weather, expansive roads, Nevada-style entertainment, and performances by big-name bands, it’s easy to see why this rally is so celebrated.
Biketoberfest, hosted in Daytona Beach, Florida, occurs every mid-October. Despite occasional tensions with city officials, the rally thrives as riders support the local economy by organizing events beyond Daytona Beach. Iconic activities like the Biker Bash on the Beach, Main Street Rally, Motorcycle Expo, and Rajun Cajun Fest are crowd favorites. Nearby attractions such as the Space Center, SeaWorld, and Walt Disney World ensure Biketoberfest remains a must-visit event.
The Republic of Texas Biker Rally, centered around Austin, takes place the first weekend after Memorial Day. True to Austin’s relaxed vibe, the rally officially runs from Thursday to Saturday but kicks off with a Biker's Breakfast on Wednesday and wraps up with a Sunday night concert. Highlights include the Big Texas Chop-Off Biker Buildoff, the lively Biker Street Party on Congress Avenue, and the Guinness World Record-breaking motorcycle parade to the state capital, a spectacle since 2006.
Special Events

Some rallies stand out due to their unique characteristics. Take Americade in Lake George, New York, for instance. Known as the "world's largest multi-brand motorcycle touring rally," it attracts over 50,000 registered riders and up to 100,000 spectators. What makes Americade special is its quieter, more relaxed atmosphere compared to other rallies. To maintain harmony with the local community, participants agree to use only approved exhaust systems, ensuring the event remains peaceful and enjoyable for everyone.
Held in mid-September, the Trail of Tears Commemorative Motorcycle Ride spans 230 miles (370 kilometers), retracing the path forced upon a thousand Native Americans in 1838. Charity and celebrity rides like this are celebrated not just for their biking appeal but for their social and political significance. For riders, the joy of the open road is amplified when the journey supports a meaningful cause.
Among all-women motorcycle events, the Women on Wheels Ride-In in San Jose, California, is the largest and longest-running on the West Coast, now in its second decade. On the East Coast, the Mid-Atlantic Women's Motorcycle Rally in Gettysburg, Pennsylvania, is also approaching its 20th year, offering a strong sense of community and empowerment for female riders.
No matter which rally captures your interest, you’ll find a wealth of information online. Active forums are excellent resources for tips on local activities, ride-sharing opportunities, and connecting with fellow riders. The biking community is known for its inclusivity and support, so don’t hesitate to ask questions—there’s no such thing as a dumb one in the world of motorcycle enthusiasts.