Buzz
1. A vibrant eyeshadow palette with highly pigmented shades, perfect for experimenting with those bold, colorful looks you’ve been eyeing on your FYP—without any guilt. Get 40 stunning colors for under $10!
2. A cruelty-free eyeshadow primer, because after putting in all that effort to perfect your eye makeup, you deserve to have it last without smudging or creasing all day long.
3. A green-to-beige color-correcting treatment that utilizes color theory to balance your complexion while shielding your skin from harmful UV rays and other environmental pollutants. After all, every stunning look begins with a flawless base layer!
4. A color-changing BYO Blush Oil to bypass the "What blush color works for my skin?" question and head straight to the "Wow, I look fantastic!" stage. This formula adapts to your skin’s pH for a custom, effortless look.
Youthforia is a woman-owned, small business from Asia, founded in 2020, specializing in eco-friendly, cruelty-free makeup made from at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is crafted with ingredients that won’t harm your skin if you happen to sleep with it on!
Customer review: "This blush is fantastic. I only need two small dabs on each cheek to get the perfect result. I even dab it on my lips for a great base color! I hope they never stop making this product!" —Elise F
Available on Amazon for $36.
5. Or grab a tube of the internet-famous Cloud Paint blush, perfect for breaking away from your usual routine with glowing cheek pigments that last all day, available in unexpected shades like dusty lilac to sunny coral.
Customer review: "I absolutely love this creamy blush! I have the shade Dusk, and it provides the perfect warmth for my fair to medium complexion. It gives me such a beautiful glow. I highly recommend it." —Diana
Available from Glossier (in nine shades) or Sephora (in seven shades) for $20.
6. A lightweight illuminating skin tint for that natural, lit-from-within glow—never greasy. Infused with glycerin and shea butter, this lotion provides all-day hydration with subtle coverage, leaving your skin with a sun-kissed shimmer even on the gloomiest days.
7. Or choose a radiant liquid highlighter that will have you glowing like the star you are, with buildable pigments that look stunning on all skin tones and provide an incredible glow without any glitter.
Customer review: "This is a must-have for those who love a glow without the glitter. You’ll seriously look like you're glowing from within. It’s a beginner-friendly, buildable liquid highlighter that’s easy to use." —Mookii3
Available from Sephora for $20 (offered in six shades).
8. A set of colorful self-adhesive rhinestones, because it's time to take that Euphoria makeup inspiration from your phone and bring it to life for everyone to enjoy!
9. A lightweight sun milk that provides a silky layer of SPF 50+ protection, without the long drying time, white cast, or greasy feel. The perfect option for daily wear under makeup. Yes, even beneath a full face of foundation!
10. A black eyeliner stamp that eliminates the stressful guesswork of liquid eyeliner application, making it effortless to create a flawless cat-eye look every single time.
11. A set of water-activated fluorescent eyeliners that lets you go all out with your makeup. Extra kudos if you're near black lights because these liners will literally glow!
12. A universal color-changing lipstick for those on the hunt for their perfect everyday shade. This hydrating lipstick adapts to your skin's pH level, giving your lips a custom rosé hue.
13. A matte liquid eye paint so you can trust that your bold look will come out just as you envisioned. Users rave about how easy this lightweight formula is to apply and how long it stays put.
Promising review: "So easy to apply with their color-loading brush!! Super soft and pigmented. Took a nap for a couple of hours with it on, and it stayed perfect!" —g
Get it from Ulta Beauty for $16 (available in 31 colors).
14. Or a blendable shimmer liquid eyeshadow, because some moments just call for a touch of sparkle.
15. A rich and creamy Maybelline matte liquid lipstick with a precision tip applicator that reviewers say makes it so much easier to apply compared to most matte formulas. Offering up to 16 hours of wear, it won't dry out your lips and looks stunning. What's not to adore?
16. A smooth and silky Huestick designed to use beneath your foundation. It's a premium color corrector that can also serve as a breathable, blendable, and buildable pigment for your cheeks, lips, and eyes.
Live Tinted originated from a viral video where founder Deepica Mutyala used red lipstick as a color corrector. Born from feedback from the online community, Live Tinted now offers a line of Multisticks that can be used to correct discoloration under makeup, as well as a versatile eyeshadow, blush, and lipstick.
Promising review: "I use the Huestick in Origin as an under-eye color corrector and it's fantastic! It's smooth, blends well, and is easily covered with concealer." —Shivani
Available at Amazon (in nine shades) or Ulta Beauty (in five shades) for $24.
17. A gluten- and cruelty-free lengthening mascara that promises to deliver what other mascaras fail to. This one lives up to the hype — just check out the 237,000+ 5-star reviews!
18. Additionally, a fine-toothed eyelash comb to separate clumpy mascara and create the voluminous, feathery lashes you've always dreamed of.
19. Or maybe a pair of falsie galaxy lashes to give anyone who looks your way an ~out of this world~ experience with every flutter of your lashes. These lashes come with a thicker band that's easy to apply, and they can be reused up to 10–15 times!
Promising review: "This was my first time trying lashes, and I was nervous they'd be too big. These are the perfect size and shape, plus they're reusable. I love them! Thanks so much!!!" —Kate
Available for $14.99 at PaintLab or Amazon (offered in 19 styles).
20. A bottle of face and body glitter to add a little sparkle wherever you go. The opportunity to wear glitter in public becomes rarer as you age, so make the most of it with this holographic gel formula that's surprisingly mess-free.
21. A creamy eyeshadow stick available in an array of matte, shimmer, and metallic shades, making it an ideal choice for beginners wanting to experiment with eyeshadow. The stick design allows for precise pigment placement, and it even comes with a built-in smudger for easy blending.
Get that glazed doughnut look with a lightweight gloss from ShineOn Lip Jelly, which gives you all the shine without the sticky mess you've probably been avoiding. It’s been a top trend all season, and this formula delivers it effortlessly.
Tower 28 is a small, Asian woman-owned business based in Los Angeles. Founded by Amy, who has over 15 years of experience in the beauty industry, the brand specializes in non-toxic, vegan, and cruelty-free products suitable for all skin types.
Customer Review: "Unlike other lip glosses that leave your lips dry and cracked after a few hours, this one keeps them hydrated and smooth without being sticky. I’m very pleased with this product! :)" —Traci
Find it on Amazon, Tower 28, or Sephora for $16 (available in 12 shades and finishes).
An affordable putty primer designed to blur pores, smooth out wrinkles, and give you that airbrushed finish. Infused with squalane, it also provides your skin with hydration and a variety of skin benefits.
A cruelty-free eyebrow gel that offers extreme hold for those who struggle with midday brow droop. Say goodbye to all your fluffing efforts gone to waste with this non-sticky formula (available in transparent or tinted options) that promises to keep your brows in place for up to 16 hours.
A 2-in-1 lip liner set featuring two complementary shades, designed to give you endless creative options while ensuring your lip color lasts all day long.
If you're in need of a creamy lip color to match your new liner, here's a perfect suggestion.
Customer review: "I'm always on the hunt for a vibrant purple lip pencil, and I’ve found it! It doesn’t budge on my lips, which is a huge plus! The electric blue on the other end adds so much depth! LOVE." — Jane H.
Get it from Half Magic or Ulta Beauty for $16 (available in nine color combinations).
A smudge-proof eyeliner stamp set that adds a fun touch to your daily makeup routine with each unique shape.
An all-in-one glow contour wand featuring a built-in cushion applicator, offering a simple and beginner-friendly introduction to the world of contouring with a smooth, easy-to-blend formula.
Customer review: "Girl, you need this! It’s so smooth and blends effortlessly! Affordable, easy to use, and you can’t mess it up." —snnsjsjsj
Available on Amazon (in two shades) or Ulta Beauty for $9 (in five shades).
The reviews for this post have been shortened for brevity and clarity.
