Buzz
There are multiple factors that lead people to avoid vaccinations, and not all of them conform to the stereotypes we associate with anti-vaxxers. A recent study identifies four key reasons for vaccine hesitancy, and offers strategies to address each one effectively.
If someone doubts the effectiveness or safety of vaccines, there's not much that can be done beyond addressing the myths they're influenced by—though this isn't always successful. Fortunately, this is just one of the 'four C's' identified by researchers, specifically the lack of Confidence in vaccines.
More often, you'll encounter individuals who are Complacent: they don't oppose vaccinations, but they simply don't prioritize them. You can remind them of the importance of vaccines, such as the flu or TDaP shots parents and grandparents eagerly take when a new baby joins the family. Policymakers can assist by making vaccinations routine, expected, and accessible.
Then there are those who are Calculating: they weigh the pros and cons, which is a sensible approach to healthcare. However, this becomes an issue if their decision-making is influenced by misinformation from anti-vaxxers. Correcting these misconceptions can help tip the scales in favor of vaccination.
Finally, some people are most influenced by Convenience: these are individuals who may struggle to afford vaccines or find the time or location to get them. As a friend, you could help by making things more accessible, such as offering a ride or helping with childcare. You can also remind them that most routine vaccinations for both children and adults are free under the ACA.
Photo by Anne-Lise Heinrichs.
